Jason Truesdell : Pursuing My Passions
A life in flux. Soon to be immigrant to Japan. Recently migrated this blog from another platform after many years of neglect (about March 6, 2017). Sorry for the styling and functionality potholes; I am working on cleaning things up and making it usable again.

Civic obligations, yuzu, photos from Japan

November 2, 2004, 7:29 PM

Post-jetlag insomnia has set in over the last few days, but I woke up and started some of the necessary housecleaning I've neglected since returning from Japan.

I managed to get myself to the polling station near my home... it's just a short walk. I was expecting it to be crowded, but there were no lines out the door... it was busy around 3pm, but nobody had to wait.

This afternoon I made a surprising discovery... In one of my carry-on bags, I discovered three yuzu and another deteriorating citrus fruit from Mashiko inside another plastic bag.

The yuzu are still in good shape, but I need to use them fast because there is some hint of deterioration. The other fruit, whose name I forget, was already in bad shape when it came off the tree, but it had a nice aroma.

Mr. Minowa, a ceramic artist I met in Mashiko whose work I have been importing, drove me to the train station after I met him on the last Friday of my Japan trip. Somewhere on the way toward Kasama, he noticed a big yuzu tree in someone's front yard and started reaching over the fence to acquire a few fruit, still mostly green. He wasn't terribly concerned about the owner of the house; he said they wouldn't be missed because there are a lot of yuzu.

I was bummed out because I knew I'd have to leave most of them in Japan, but I did use one of the yuzu to keep some apples from browning when I made a cheese fondue. It turns out that the yuzu found themselves in my luggage after all. I don't know if I unconsciously grabbed them or if Hiromi slipped them into one of the bags, or if something else happened. But it's an excellent excuse to make yudoufu.

Last night I finally bulk-resized photos that I should have posted while still in Japan, but I got a little bit busy. The first few photos shown below are from my visit to Mr. Minowa, who lives in Mashiko, close to Kasama. The last time I was here with Hiromi, it was completely dark. So Minowa-san was happy to give me a tour of his home in daylight, and his wife served really nice apples and English tea.

 

Minowa-san is showing me the flora in his backyard.
Sansho fruit pods on the tree This is a citrus plant called sansho. The seed pods are very aromatic; rubbing the skin reveals hints of citrus with some cinnamon-like base notes. The leaves are also edible and make a nice garnish, although Minowa-san says this variety of sansho has better fruit than leaves.
Sansho detail photo Mr. Minowa gave me some sansho to take home.
Sansho detail with extracted seeds The black seedpods in here can be used in cooking, and will be similar to the Chinese sichuan pepper; they might have a slight numbing effect on the tongue. Minowa-san said this variety's seeds are better when green; fall is a little late for harvesting for culinary purposes.
Japanese flowers A few close-in shots of flowers from Minowa's backyard.
Japanese flowers I don't know anything about flowers, but this isn't a daisy.
Japanese flowers Minowa-san was telling me the Japanese names of each of the flowers, but I promptly forgot because I only caught each name once or twice, and he showed me a lot.
Japanese flowers Regardless of the name, this is a really nifty flower.
Yakimono from Mashiko-Tanaka Saori At one of the galleries I work with, I saw this work. Tanaka Saori does a lot with interesting abstract motifs; they feel a little rustic but have sort of modern appeal.
Yakimono from Mashiko with momiji Another artist I like had a lot of momiji (Japanese maple) motifs.
Yakimono from Mashiko, toruko (Turkish) blue The gallery where I found Minowa-san's work last time was highlighting a Mashiko artist who does lots of work with Turkish Blue glazes.
Hanamaki meal at Oosawa onsen OK, it's a little late, but here's the spread from the hot springs resort called Oosawa Onsen in Hanamaki (near Morioka) where I stayed on my second night of this trip. This is the vegetarian meal. I was impressed because rather than just provide fish-less or meatless versions of the same things they served to my friend, they changed a number of side dishes for balance purposes. This was one of the nicest meals on the trip.
Edamame Yuba, tofu, and shiso with shredded vegetables Proof that some of the nicest dishes are also the simplest. Some tofu and I believe edamame-yuba is served with shredded vegetables, a little wasabi, shiso, and a dipping sauce (not pictured).
Persimmon (kaki) stuffed with aemono Another one of the side dishes. I'm a pushover for things presented in sweet, crisp hollowed-out persimmons, ever since I had a little ohitashi presented in a persimmon at Yuu-an (Nishi-shinjuku) a few years ago. This is a kind of ae-mono, lightly dressed vegetables.
small sweet Japanese kabocha stuffed with kinoko and takenoko A warm side dish brought after we started eating, this small sweet squash half is filled with various mushrooms, bamboo shoots, and tiny eggplant. It's a very clean flavor, and the broth poured over is slightly thickened, probably with katakuriko.
Hiromi and another cheerleader in Tokyo, Japan Hiromi's (center/top) hobby is cheerleading, so she invited me to watch her team perform at a football game, along with my friend and sometimes assistant Kazue, who returned to Japan during my own business trip.

Busy busy busy

October 27, 2004, 6:50 PM

I'm trying to keep up with work, both the logistics/marketing/store display stuff, the follow-up from my trip, and some outside work I took on... I'll put up photos from the last days of my trip as soon as I can handle the distraction.

I can't avoid eating, though. Tonight I made a simple minestrone with turnips, zucchini, the usual soup base vegetables, cannelini, pasta and some finely chopped chanterelles. At the Ballard Market, chanterelles were under $5/pound. I dressed the minestrone with some quickly made basil pesto and a splash of roasted pumpkin seed oil. Yesterday's dinner was penne with eringii, shallots, broccoli and some cream and parmesan, done on a Japanese scale... 2 weeks of paying for minimally subsidized agriculture and expensive distribution networks has made me a little more restrained. But today I made enough minestrone for lunch for the next week, and a big chocolate sesame cake that I shouldn't finish by myself.

Lots of stuff to work on tomorrow... oh, and tonight.

The good news is my jetlag is in check so far... I woke up around 7 this morning with about 6 hours of sleep, and that's an improvement of waking up at 5am with 4 hours. Tonight I'll try to sleep before midnight.

Kyoto Weekend

October 18, 2004, 10:11 PM
In front of Kyoto station
Hiromi and I departed to Kyoto Saturday morning... it was a trip full of amazingly close calls. We arrived at the Haneda airport just in time, after missing a connection. We had a few other complications involving catching buses, trains, and even the airplane back... Hiromi went to retrieve some items from a locker in Osaka station, which she had trouble finding because we turned out to be on the wrong side of the station. Already on a tight return schedule, I further messed things up when Hiromi and I were readjusting the two pieces of luggage, camera, and two shopping bags we were carrying back to Tokyo. Somehow, a strap on my backpack or maybe Hiromi's camera bag caught my eyeglass frame as I was removing heavy things from my body inside the train... My eyeglasses popped off my face, slid across the train car floor, and landed in the gap between the train and the platform, essentially unreachable to the most dexterous and skinny of human bodies. The station attendants suggested we wait for the train to depart before retrieving the items, and we lost about 10 minutes between trains, missing a monorail connection, and again arriving just in time for the return flight.

As for the trip itself, it was both pleasant and reasonably productive. We stopped at a yuzen fabric dye and painted fabric decoration workshop, and chatted with the someone who makes pillows, purses, and other fabric-based crafts. Although I suppose these items would be quite expensive if imported in the US, I like the work and would like to try to find a way to make it possible to bring into the US.

The labor involves traditional dying and decoration processes but the look would fit in with contemporary lifestyles. Hiromi bought a purse (pictured here) that has a pretty interesting cut and looks pretty good when worn...

Our first night in Kyoto was a kind of multicourse meal involving fresh yuba, skimmed by hand from the surface of thick soy milk. We had yuba in various preparations, yubadoufu, and other pleasant things. The entire meal was pleasantly sappari, although we decided to tempt fate and order a sort of spring roll made with yuba as the skin and what turned out to be typically Japanese processed cheese inside. This was pleasant, though if I did this back home I think I'd probably be using some camembert or raclette cheeses.

We met up with Sachi, who visited me in Seattle during Golden Week, Sunday afternoon, but not before a breakfast that included a soy milk warabi-mochi. Warabi-mochi are a chewy confection which I think are actually made with kuzu (arrowroot) starch. Hiromi discovered the shop in a guidebook, and when we arrived, we realized it should have been in Fremont, were we in Seattle and if the King County Health Department didn't have an aversion to pets in restaurants. The shop was actually mostly selling dog toys and baked items for dogs, and the cafe was just there as a diversion for their customers. We had two orders of Warabi-mochi, and some Japanese interpretations of the Korean drinks soo jeong-gwa (persimmon punch with cinnamon and ginger) and yuja-cha (yuzu tea). The rest of the short menu was multiethnic and rarely Japanese. The soymilk smoothed out the texture of the warabi mochi and what we had were much creamier than the typical confection by the same name... I suppose that might be meaningless to most folks who don't spend a lot of time eating Japanese sweets, but it's the best I can do to describe it... Our dish was adorned with a maple leaf and dressed with kuromitsu (black sugar honey syrup) and kinako (toasted soybean powder).

With Sachiko, of course, we spent most of our time walking across the Kumo-gawa river toward Gion, eating nibbles at other Japanese confectioners and senbe-makers. We even sampled some usu-jio umeboshi that are typically sold for something approaching JPY 300 each (a shy $3). She had to head off within a couple of hours due to a fairly long train ride back to her home in Wakayama, and, I think, trying to match the schedule of her friends that she had visited Arashi-yama with earlier in the day.

After wandering around in search of an exciting dinner option, we backtracked to Gion and picked a restaurant where we had more tofu and yuba dishes, in addition to some stuffed Kyoto eggplant (almost Italian), grilled mushrooms with butter, salt, pepper and garlic), and some salt-roasted ginnan nuts. We had a nigori-sake (unfiltered) which was slightly effervescent, and some excellent pickled daikon served with a little grated ginger. 

Monday, we made a pilgrimage to Del Cook, in Nose, a rustic area in the north end of Osaka. We were perhaps too focused on eating and enjoying the view to take any photos of the food, but it suffices to say that everything was as beautifully presented as the rest of the scenery. We had the fancier of the two available lunch courses, and mine was altered to be suitable for a vegetarian. We started with a small bowl of chopped persimmons served, in my case, with unsweetened yogurt, some black sesame seeds, and, I think, ginnan or similar nuts. A little coarse salt provided a little contrast to the light sweetness. 

We had a creamy gobo (burdock root) soup with a little bit of milk foam, served in cute little cups and small spoons, providing a bit of an espresso machiatto deception. Some naturally leavened breads made by Del himself provided a nice accompaniment, which we soon devoured and of which we declined an offer for a second serving. The next course was a baby organic leaf salad, served with some charcoal grilled fish for Hiromi, and some similarly prepared Kyoto-sized eggplant halves in my case. Hiromi also had a course of risotto and grilled hotate (scallops), and mine was a similar risotto and some grilled matsutake mushrooms which had been hand gathered by an older woman who operates a similarly rustic Japanese restaurant next door.

Before dessert we had something of a palate cleanser course of black currant sorbet and finely chopped pears in a light syrup. A rustic apple tart was accompanied by chestnut ice cream.

After our lunch, we were able to stop in Del's kitchen and chat a bit. There was no dinner meal planned for the evening, so he was able to talk with more leisure than otherwise, although it was clear he was exhausted. He also gave us a sample of some very nice yuzu mascarpone sorbet which went out on the dessert plates of those in the second seating.

Hiromi and I took a little walk with Del and his dogs, meeting the neighboring restaurant's ducks and walking past a backyard garden. We had a beautiful view of the Nose valley facing down the hill. One of the dogs jumped into a reservoir and swam a bit, then delighted in shaking off the water as close to his human companions as possible. As we returned to the restaurant to gather our things and settle our bill, we saw the obaasan (granny, respectfully) who runs the neighboring restaurant ride up on a motorcycle after apparently running some errands. Del says that she's been known to dive for abalone herself and share the bounty with his restaurant.

Jason, Del & one of the assistant chefs de dog

The neighbor ducks

Nose valley

 

I drove all day

September 27, 2004, 2:11 PM

Sunday morning, dark and early, I extracted myself from bed around 5:30 am, finished packing some ceramics samples, almost finished packing clothing, and carried everything down to my car after a quick shower. I think I actually left home around 7:30 if I take into account the quick stop at Lighthouse Cafe for a necessary dose of caffeine... I had to stop at Seatac airport for about 30 minutes to pick up frequent flyer tickets I redeemed for part of my upcoming trip to Japan. Somehow, 8:30, I got myself on the road, nearly nonstop to the Bay Area As I recall, I made one stop for gas and greasy food somewhere in southern Oregon, one secondary and another stop for gas and windshield insect removal just about 30 minutes shy of the big box hell known as Emeryville, California, where I had booked a week at Extended Stay America. I think I was all checked in by about 9:25 pm. I think 13-14 hours including stops is pretty good for 800-some miles.

The night before, I had been volunteered to take advantage of a cache of mushrooms scored by my graphic designer, Jennifer, who has previously done some work for a Portland-based fancy mushroom distributor. I cooked for Jennifer and three other friends various little treats, including porcini korokke or croquettes (which were pleasant tasting though I faced some texture issues that I haven't had before), a potato-dough based pizza featuring more porcini and some good buffalo mozzarella, a side dish of portabellas sliced and cooked with garlic and rosemary, and another side dish of golden chanterelles which were seasoned with sage brown butter and adorned with crispy sage leaves. We had sumibi-yaki of white matsutake and all the other available mushrooms, served with dipping sauce choice of yuzu-ponzu I had tossed together or ginger and soy sauce. I also made a little salad with my signature yuzu honey vinaigrette, which had some pine nuts and a little bit of browned bits of mushrooms, as well as some nice tomatoes. Leftovers mostly went home with guests, as I was leaving town for the week. Everyone went home by around 11:30 and I put myself in bed a little after midnight, where I tossed and turned and briefly woke to turn on the heat and put on more clothing after an unknown period of time, so I was impressed with myself for waking up early and mostly successfully getting on the road without panicking and without forgetting anything more than a pair of pants.

Friday night was Jennifer's birthday party, which I attended after trying my best to finalize last-minute arrangements for my little trip. Alas, many things suffered due to biting off a little too much for the last two days of the week.

The first day here was only moderately productive, but I met with one lead and made a few other calls, set up an appointment to show off ceramics to someone, and so on. I am now stopping in a Palo-Alto based cafe to feed my information needs, as the Extended Stay America has no meaningful internet access in the room and I don't have a dial-up provider. I had intended to do this in the morning but the spot I found in the Oakland area had pretty unreliable connectivity so I had only about 15 minutes of usable access. I thought about some sort of dial-up plan, but I think I am happier to spend the $3-5 in a coffee shop for internet access with a nice cup of coffee than I would be to sign up for another subscription service for something I don't really want anyway.

I'm a little nervous about all the stuff I have to cram in to the next two weeks in the United States... I'll try not to think about it too much; it'll only make things worse.

All promotions, all the time

September 20, 2004, 7:30 PM

For three days I was doing in-store demonstrations of the dragon beard candy... first in Bellevue, then I spent Saturday and Sunday in Beaverton during the Japan America Society's Japan Festival. With the help of a little bit of discounting on the part of Uwajimaya, and a more festive atmosphere, the Beaverton sales were pretty decent, and mostly justified the long drive and overnight hotel costs. It was nothing like the first weekend of sales at the Chinatown festival, but it sure didn't hurt.

I benefited also from the September publication of the Japanese translation of an article about my company and the product in Yuuyake Shinbun. A few people commented that they had read about the candy, though, as usual, many were unclear about their source. Someone even thought they had heard about it on TV. The most amusing thing was that I suddenly picked up the ability to talk about my product in machine-gun fashion (kikanjuu-no-you-ni) in simple Japanese... it was particularly challenging when I was trying to explain the price discounts that involved a lot of the number nine.

The best thing about the festival itself was that someone had set up a stand to serve freshly-made tai-yaki, which are a Japanese answer to waffles shaped like fish... snapper... they were offered stuffed with anko or with custard cream. They were so good. I haven't had fresh tai-yaki since....well... March, when I was in Japan plotting my escape from Microsoft. I couldn't help myself. When I took a little break, I ate at the restaurant neighboring Uwajimaya called Sambi, where I had a little set meal with pretty good vegetable croquettes (yasai korokke) and other things which were perhaps less exciting. Actually both before and after I ordered I saw two staff members taking breaks who turned out to be eating the same thing, so it must have been a worthwhile choice.

I tried to be adventurous and find a hip place to get a small late dinner Saturday night, but when I arrived at the first place I was interested in, it was closed for a private wedding reception. I ended up at an unremarkable but cheap pasta-focused spot and had some manicotti in a heavy marinara sauce. I tried wandering around looking for a low key place to get a drink and possibly socialize, but I made the mistake of going to the Portland equivalent of Pioneer Square, not knowing any better, and it was all noisy places for people far younger and more drunk than I am or wanted to be... so I just wandered back to the hotel.

“Dinner“ on the way home was a little sad... I ate an entire bag of “saya bean“ baked snacks, had a little blackberry kefir, and a bottle of gogo no koucha (milky bottled tea), snacking while driving. I got home late enough that real food wasn't worth the energy. I am feeling a little heavier in the last week or two, so I think I need to get myself back to exercising more regularly and eating less excessively and less irregularly.

Almost severe fatigue meets me head-on

August 25, 2004, 12:09 PM

Playing the role of a manufacturer representative for a food product that relatively few people in the gift industry have ever heard of is kind of a surreal experience, especially for someone like me with no particular background or innate talent for sales. My goal during the show was basically to leave people with a positive impression of the product, regardless of whether it fit into their retail store or not.

For the most part I think I succeeded, but it would have been a bigger ego boost if there had been a few more orders. There were a couple of good surprises, like an order from Nampa, Idaho, a town which I probably wouldn't have visited for the purpose of making a sales call otherwise. There were a few leads which have some potential of working out in the future. If my broker has the skills and relationships to get this product into a bigger range of stores, I'll be happy.

Meeting the other manufacturer representatives also taught me a bit. I think my head was spinning with names that were being tossed about, so I'm not sure how much of that will stick with me, but it was good to hear the war stories of people who have been selling fancy foods for a while. The product line that I was most impressed by in the showroom were from a company called Hand To Mouth, which has a nicely sappari artichoke spread and a pleasantly fresh-tasting roasted red pepper tapenade, as well as a subtly anise-seasoned olive tapenade they call “Greek caviar.”

I did some sampling at Uwajimaya on Saturday, and I'm starting to feel better about the conversion ratio. It's still not really a comfortable ratio, but it seems to be an improvement over the last couple of events. Yesterday I got a report of how many units have been sold at the Seattle store and I can now say that the sampling is pretty much paying for itself. If I could just start paying for the advertising I'm doing, I'd be a little more comfortable. I'll have to check out how sales have been doing at Bellevue and Beaverton... I expect the volume is a little lower in those locations, even though the visibility is better.

On Sunday I simply walked around the temporary exhibits at the Convention Center in downtown Seattle. It was surprisingly exhausting, but I think that came from being on my feet most of the last three or four days. I met a couple of companies that may be useful in one way or another, and I actually made a sale of one box of candy to a woman who works at a local Chinese antique dealer and had trouble finding the candy in our retail outlets. She wanted to give it to her sister.

I'm getting close to needing to reorder from Hong Kong, but I hesitate to do that unless I have a good idea what sales volume will be like in September...

My objective today is to do as little work as possible. I had a little inspiration to work on my web project today, but it hasn't been a sustained motivation. I'll hack around a little bit and then I'll try to relax for the rest of the day. Tomorrow I have some outstanding errands, but I might take it kind of slow tomorrow also. I'm just really beat after a few weeks of almost nonstop movement.

Nonstopweek

August 15, 2004, 9:32 PM

Thursday I visited the Seattle Gift Center and met with one of the space leasing coordinators. The Seattle Gift Center is basically a wholesale market where a lot of regional buyers for retail shops come in search of the latest and greatest gift items. The leasing guy suggested I meet with one of the vendors who focuses on food products, but, since Monday and Tuesday are the normal days for showrooms to be open, nobody was there to talk to. I did run into a couple of other interesting people while I was there, but anyway, Monday or Tuesday I should go back and try to meet with one of the sales people there. I might be able to find someone to represent my candy there or I might learn something else useful.

I've been struggling with my work taking over my living space, so I've started to spend more time thinking about leasing some commercial space. Also I really think it would be helpful to show off my products in a space that shows them off to the best advantage. My revenue situation doesn't entirely suit doing this and it was something that I was planning to do in the more distant future, but I barely feel like I live at home right now and it's increasingly uncomfortable. Anyway, I took a look at various retail spaces, including two in the International District, one in the Convention Center downtown, and a few in the Wallingford and Fremont areas.

Part of the week I spent talking with some other small retailers, though these often weren't so much sales calls as harmless discussions and occasional market research. I learned about a few other places I should talk to, and I'll be exploiting some of that information this week. I spent a little time meeting with another Japanese newspaper and I think I'll be stepping up my publicity efforts a bit this week.

I spent some time most days, when I wasn't otherwise out and about, working on my web code, and I'm finally down to the last few work items to make it functional. I think I can nail it down in a couple of days and then I'll get ready to walk the Seattle Gift Show.

Saturday I woke up early in the morning and drove to Beaverton, Oregon, to do sampling at the Uwajimaya there. I think the audience there was a little less adventurous about even tasting the candy, but the sales conversion ratio seemed to be ok... pretty much in line with our Bellevue experience, maybe slightly better. My last sale was actually to a woman who was just fascinated by the video; I had already put away my samples, so she bought a single tube “just to try it.“ I wonder if there's something to be said for not giving samples away and focusing just on telling the product story...

Afterward, I chatted with some Hawaiian folks peddling kaki-gouri (shaved ice) out in front of Uwajimaya and relieved my dehydration with a guava shaved ice that had a little ice cream and coarse anko (sweet azuki bean paste) on the bottom. 

I drove around looking fruitlessly for parking in Portland's Chinatown in the early evening... some downtown events, including the Bite of Portland and some outdoor concerts in Chinatown made parking downtown pretty much out of the question, and I didn't have a specific enough agenda to justify paying for parking. I finally drove across the bridge to have dinner at a decent Mexican restaurant I tried to eat at a couple of trips ago, but had worse luck with seating at that time due to a recent favorable review. I had a nice tamale dish with a nice simple side vegetable dish.

Saturday was kind of an all-day work effort, so I barely moved this morning except to do a little housework. I made pancakes for breakfast and made a makeshift dorayaki intended for an afternoon snack... In the afternoon I made okonomiyaki for the second or third time this week, this time with kimchi and cheese. I ducked out to work on some of the web project at Vivace's in the afternoon, which I've done more than once this week... today I made a small dent, but the work on this step required more thought on UI than I expected so the progress was slower than I had hoped. I haven't done much exercise this week, so after a few hours away I came back to go jogging around Greenlake. I made a simple pasta dish with fresh green beans in a tomato cream sauce and chopped basil, adorned with good parmesan acquired from a new Wallingford specialty food shop started by an Amazon.com refugee.

I'm not sure how productive I was this week, but I rarely had a moment when I was able to slow down and relax... I was running all over...

A modest success

July 11, 2004, 7:08 PM

It really would have helped to have the rest of my shipment, because the first day I sacrificed a lot of full-priced candy in sampling. Word got around, so this got very expensive. Our rule of thumb for the first day was to give a sample to people with sample coupons, or to those that appeared engaged and interested in the story of the product. Due to the power of word of mouth, this got a little out of control, but we did sell more than we gave away.

On the second day, we changed the rule of thumb to accepting the coupons, or taking $1 for a sample to defray a portion of our costs. Those that actually bought full boxes received a credit toward their purchase. By the end of the day today, we were selling slightly better than Saturday, but with a much lower cost of sales.

The JACL, Japanese-American Citizens League, had a booth next to us, and Sharon Tomiko Santos, the Democratic Whip of Washington's state house of representatives, was helping the JACL booth out. She bought a nice quantity of our product.

The attention that Northwest Asian Weekly and Seattle Chinese Post helped bring to our booth was apparently quite high, as many people remembered reading the article or seeing our ad. Even Yuuyake Shinbun of Portland and, to a limited extent, Soy Source helped attract a few customers.

Maggie, my Cantonese-speaking assistant at the festival, helped explain and convert a lot of Chinese visitors into customers. Erin, who speaks Korean, helped draw in a lot of people who had by approaching them and telling them the story of the product, and Kazue was good at explaining the product to people who approached the booth. Maggie also facilitated making connections with people who have retail stores or other networking value. She was operating on very little sleep, because she was also busy doing night club promotions Friday and Saturday nights.

All-in-all, we did reasonably well on sales and very well on the promotion side of things. It would have really helped to have the impulse-buy size (single tube with three pieces of candy) and the big box, because we received a lot of requests for lower-commitment options and also for the bigger boxes. One gift set sample with 4 kinds of tea and 4 tubes of candy appealed to a several customers who wanted to buy it outright, but, alas, it was my only production sample and isn't yet being produced in quantity, so we were unable to sell it.

It's been a pretty rough weekend. I was up late on Friday preparing, up early on Saturday packing everything into my car, and really exhausted at the end of the day each day. On Saturday, Amelia, Erin and I went to Tutta Bella in South Seattle, which is a pizza place run by some people who apparently studied in Naples. It was pretty nice pizza: wood fired, thinner than typical American internpretations, but a little pillowy in texture; relatively simple, relatively sparing use of toppings. They also served a caeser salad, which was too big for one person; we shared one between three of us.

Getting the publicity machine started

June 28, 2004, 8:51 PM

Sunday I spent time working on publicity and advertising details. My designer was struggling to finish up some image manipulation and final layout tweaks, and I got to work on a little press release.

Over the course of the day a number of little complications kept reminding me how incredibly tight time is. Somehow, though, I managed to sneak out at night to watch Michael Moore's movie with my overworked designer and my friend Amelia.

Most of the day today I spent finalizing shipment details and contract arrangements, as well as arranging to get ads ready for the papers that are going to press soon, This afternoon I did my best to make the publicity section on the Yuzu Trading Co. web site presentable, and I tried to make a dent in the work on the dragonbeardcandy.com web site. Online ordering isn't quite ready but at least it won't be blank if people start looking at it when the ads come out.

By early evening, my designer was still struggling to arrange delivery of the ads to the four newspapers that we're working with, so I went over to try to find a way to get them delivered in time. After a long series of technical battles with software, email servers, ftp servers, and even fax machines and printers, we finally got business concluded and we went off to eat some dinner around 8:30 or so.

We stopped at Galerias on Broadway I had vegetal enchiladas con mole poblano, which were better than the last time I ordered the same dish a good year or so ago... not too sweet, pleasantly spicy. Jennifer had some crab-stuffed tortillas and ended up feeling stuffed herself. The most important thing after all of the chaos was to have a celebratory margarita, so mine was a “patron” and Jennifer's was a frozen strawberry.

I'm a little tired now, but I think Tuesday will be a little easier, assuming my shipment gets sent off from Hong Kong according to plan.

The results are in

June 21, 2004, 8:28 AM

Somehow all of the running around last week kept me from actually writing any updates or even reflecting on what was happening.

Most everything went reasonably well. I chatted with the attorney I mentioned last week, and learned some useful things. I was able to get a verbal agreement with a manager of a local specialty market (to remain nameless for now) to carry my Dragon Beard candy.

Dinner at Patrick's was pleasant... I brought by a hijiki dish with renkon, snow peas, and fresh soramame (fava beans), as well as a kind of nimono with morels, lion's mane mushrooms, and baby bok choy; Naoko, Patrick's wife, made a vegetarian curry and a tomato salad. Afterward we collaborated on dessert, with some gyokuro-cha from Patrick's cabinet and some homemade quince infused liqueur (karin-shu) that I brought, and some strawberry-basil-yuzu sorbet that I made served with some nice fresh figs from Naoko's kitchen. We ended up watching a 1952 Japanese film called Ochazuke no aji, mostly for the title's hint of a food theme... It was kind of like watching a movie adaptation of a Jane Austen novel set in Japan.

On Friday I ate at Carmelita with Kazue and a visitor from China, which was nice but the food was somehow disappointing to me. I usually really appreciate their generally sappari approach to food, but some things were less than memorable this time. After Tony's work schedule settled down, he met us for drinks at Sambar, which after two visits is probably now my favorite little Seattle cocktail place. I don't consider myself much of a drinker, but even the non-alcoholic house drinks there are something special; the vibe is also very nifty... very understated; the typically accidental hipness of Ballard.

Over the weekend I visited the obligatory Fremont Fair and Solstice Parade. Living in Fremont makes failure to attend inexcusable, as it would be an awful waste of free parking... Anyway, the fair was appropriately cathartic; it was also, as could probably be expected in an election year with Republicans in power and going to war, slightly more politicized than the last one I attended. The inflatable effigies were clever.

This week I really have to catch up on my web retail site, and I also have an urgent need to complete a few other errands like setting up my credit card merchant services in time for the street fair. If all goes well, I'll make some progress on those things and still go out and make a couple of small sales calls.

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