Getting the publicity machine started

Sunday I spent time working on publicity and advertising details. My designer was struggling to finish up some image manipulation and final layout tweaks, and I got to work on a little press release.

Over the course of the day a number of little complications kept reminding me how incredibly tight time is. Somehow, though, I managed to sneak out at night to watch Michael Moore's movie with my overworked designer and my friend Amelia.

Most of the day today I spent finalizing shipment details and contract arrangements, as well as arranging to get ads ready for the papers that are going to press soon, This afternoon I did my best to make the publicity section on the Yuzu Trading Co. web site presentable, and I tried to make a dent in the work on the dragonbeardcandy.com web site. Online ordering isn't quite ready but at least it won't be blank if people start looking at it when the ads come out.

By early evening, my designer was still struggling to arrange delivery of the ads to the four newspapers that we're working with, so I went over to try to find a way to get them delivered in time. After a long series of technical battles with software, email servers, ftp servers, and even fax machines and printers, we finally got business concluded and we went off to eat some dinner around 8:30 or so.

We stopped at Galerias on Broadway I had vegetal enchiladas con mole poblano, which were better than the last time I ordered the same dish a good year or so ago... not too sweet, pleasantly spicy. Jennifer had some crab-stuffed tortillas and ended up feeling stuffed herself. The most important thing after all of the chaos was to have a celebratory margarita, so mine was a “patron” and Jennifer's was a frozen strawberry.

I'm a little tired now, but I think Tuesday will be a little easier, assuming my shipment gets sent off from Hong Kong according to plan.