Jason Truesdell : Pursuing My Passions
A life in flux. Soon to be immigrant to Japan. Recently migrated this blog from another platform after many years of neglect (about March 6, 2017). Sorry for the styling and functionality potholes; I am working on cleaning things up and making it usable again.

My home is chaos

February 19, 2005, 7:05 PM

My apartment is now barely livable. After a series of new shipments, including the arrival of additional shipping supplies, and attempts at making passable photographs of products by turning my kitchen table into a makeshift studio, I barely have enough room to walk. I also have some gutted electronics in my living room, as I was trying to complete a low-cost upgrade to substitute for my briefly malfunctioning, and subsequently repaired, laptop computer. That upgrade process did not go smoothly, and the evidence of the trouble is right in

I started hunting for some low-cost storage and office space, but my choices are not enviable. The closest one is probably the best fit for my needs, though it might be a little small; the cheapest one has some unpleasant features, namely the proximity of a constantly humming transformer, and a lack of light in the section more practical for office space. Another one is more versatile but has a high total cost and is kind of out of the way; although reasonbly convenient to my home, it's convenient to nearly no one else in the city, located in northern Magnolia.

I'll try to nail down my solution for space next week, before I fly off to Hong Kong. I will go to Hong Kong to meet with my candy supplier and see their retail locations and their production facility. A couple of days later, I'll attend, and to some extent, participate in FoodEx 2005 in Tokyo. This trip will be pretty short, but I'll also try to cram in a visit to a yuzu farm in west Japan if I can arrange everything in time.

Last Sunday I managed to snag some sichuan pepper at the Beaverton Uwajimaya. After years of absence from the US market, this was a pleasant treat. I cooked some yu-tsai (na-no-hana) with ganmodoki and sichuan pepper, as well as some fresh peqin chilies. It was simple and had a pleasant numbing taste... Except for a dish I had back during the fall festival with a friend who somehow obtained some smuggled sichuan peppers, apparently from Canada, I haven't had a dish featuring sichuan pepper for years. I'm thinking of revisiting a dish my Chinese neighbor in Marburg, Germany used to make, which was basically thin sliced potatoes sauteed with sichuan pepper and a little salt.

I've had some bad luck with atsuage recently... this week marked my second recent attempt to make a stuffed atsuage that turned out to already have passed its prime. The expiration dates seemed fine, but the taste was strangely sour... two different stores, two different brands, two different disappointments. I was happier eating my eringii, carrot and greens filling.

Today in Beaverton I saw a familiar brand while doing a demo... Representatives from a company I met at FoodEx last year, Fuji Oil's Soyafarm, were demoing some tofu nuggets meant for the US market, and some fried reheatable yuba-wrapped edamame. I still prefer Soyafarm's soy milk yogurt and soy milk; that company had the nicest attempts at soy milk yogurt I have ever tested. But I would recommend with only the slightest of reservations the yuba-wrapped edamame. My only complaint is that they were a little salty, and maybe a little microwave-soggy. I don't know if there are ways around those defects; the salt might have been added for the demo purposes only, for all I know.

The week in review

January 28, 2005, 11:22 PM

The last couple of days I have alternately been craving sappari foods and the completely unhealthy. Yesterday I decided to try an experiment... I tried wrapping some soft, vacuum-packed yuba that I bought in Kyoto in October around some mochi with a little bit of nori for color, then fried them in some oil until golden. After I fried them, I set them in a bowl of kakejiru, which is basically seasoned dashi (japanese soup stock) with soy sauce and mirin in it.

The flavor was just about right, but I need to learn some tricks to keep the mochi from bursting the yuba and nori apart. The presentation left a little something to be desired. I tried using some toothpicks to hold everything together, but it wasn't quite enough. I might try using thinner cuts of kiri-mochi next time, and I might skip boiling the mochi first, just to see how it expands. I recall having some fried nori-wrapped natto in Japan, and some fried nori-wrapped yuba in a Chinese restaurant in Seattle, but I can't remember eating any of nori-wrapped fried mochi. The yuba seems to like being fried... the texture was really nice.

I had set out to take some photos of the results, but I wasn't quite happy with how everything looked when I finished, although I did appreciate the flavors. I'll try again someday.

For lunch today, I made a nice soba with a little bit of rolled yuba and some scallions. I also served the soba in my kakejiru, which I've had in the freezer for awhile. It didn't seem to suffer, though.

The last few days I've finally made some serious progress on my internet store, so next week sometime I expect to have some of my new products up on YuzuMura.com. I decided that I'm going to use an off-the-shelf solution that meets most of my needs; after I get it set up, I'll say goodbye to bCentral, which has worked for a basic shopping cart but doesn't meet my upcoming needs.

Unfortunately, I've been waiting for a new shipment of Dragon Beard Candy to arrive for most of the week... A comedy of errors with a new freight provider means that, even though the cargo arrived last weekend, it won't be able to be processed by my customs broker until Monday. Considering how little inventory is available on the store shelves of Uwajimaya stores, this is an irritating problem.

I've gotten a lot of walking in over the last week. Since I have been carless, I've been walking to Ballard to do various errands most days. That gives me a little more than an hour of low-intensity exercise... I should get myself jogging again, though.

Maybe one or two days off

December 24, 2004, 1:12 AM

Most people take Christmas Eve off, but I'll probably do a few hours of promotions at Uwajimaya Seattle before attending a family party.

The Hong Kong folks took off Wednesday, only a few hours after Hiromi arrived in Seattle for a two-week visit. Tuesday, our last full day, we ran around doing a few morning errands, although I dropped Mr. Wong's son Hong off at GameWorks, where he spent about 6 hours playing "Street Fighter 3."

Everyone else went shopping. We stopped at the Pike Place Market for a whirlwind tour and visited Bacco for lunch in their new "Bistro" location, where Mr. & Mrs. Wong and Lavina shared a crab sandwich and a lox bagel with some soup and salad. I had a panini of some sort suitable for vegetarians.

I think I added about 5 pounds to my waistline in the last two weeks due to constant restaurant eating, even though I tried to be more cautious about how much food I was putting down my throat. With no meaningful level of exercise and a plentiful supply of heavy food portions, I was feeling some serious stomach pressure by the end of the week.

We ate our last dinner together at Lark in Seattle, which roughly met expectations and was overall quite appealing to my supplier. The atmosphere is pleasant, the food is decent, the portions are just right for sharing between four or five people. Not counting alcohol, I think we spent about $23-24/person including a reasonable tip. (Keep in mind that none of us were starving). With the alcohol I think it was a little higher, as the wine list tended to be pricy. We had a modestly priced sparkling wine at about $32/bottle and a couple of other drinks, but I don't recall seeing a red wine under $50/bottle on their wine list.

Today I ran around like a madman in the afternoon but it was mostly in search of food for the next few days. I fulfilled a wholesale order in the morning. Hiromi was driving tonight's dinner plan, featuring a tofu gnocchi and a gobo soup from a Japanese macrobiotic magazine I picked up on my last trip, and I prepared something for tomorrow's family gathering, basically filo cups filled with a savory cheesecake, upon which I will place some sauteed chanterelles with sage pesto and shallots, or probably some lox and capers for the non-vegetarians.

I need to eat more judiciously the next few weeks so that the holidays don't lead me back to my early Microsoft expansion...

Last day before a long journey home

December 20, 2004, 12:24 AM

We had our last demo today, in Milpitas, which attracted record crowds and pretty respectable sales. Saturday was surprisingly calm in Foster City, but the 99 Ranch store there is beautiful and well-suited for presenting the candy.

We had a few issues with proper display of the product in one store yesterday, and today we discovered one store had mislaid our cardboard display stand since signing for delivery. I am hoping to properly resolve these in the next couple of days.

I'm expecting good results overall in the Bay Area as word spreads, and we had a healthy launch for the area this week.

Tonight I learned one of the stores in Seattle has gone through a lot of inventory in the last two weeks, so I'm trying to decide whether to pull some inventory from other stores or to sacrifice some of my inventory meant for internet orders. I wasn't expecting to need another shipment this quickly, and the Hong Kong side had some unexpected orders, so I had not budgeted for a new order, and the Hong Kong office doesn't have much capacity to spare as they ramp up for Chinese New Year.

We ended up eating at a really horrible Japanese restaurant tonight after a tour of Macy's in San Francisco. I knew it was trouble before walking in, but my preference was overridden. I ate some not so freshly boiled edamame, a strange squash-filled roll, and some oddly prepared firm agedashi-doufu. I couldn't eat two full pieces of the agedashi-doufu because it was so mediocre. The staff didn't understand Japanese, and as far as I can tell from the misspellings on the menu and the waitstaff interactions, everybody working there was Korean. I left at the suggestion of Lavina to hunt down something I might enjoy more, and walked around aimlessly looking for a snack.

Last night we had a good meal in North Beach though, so I think that makes up for it.

The Bamboo Garden team is here

December 9, 2004, 11:38 PM

Mr. Wong, Mrs. Cheng, and two other key staff members of Bamboo Gardenhave arrived safely. I trust they are now getting some sleep. We had countless errands to run this afternoon, including nailing down the final schedule, routing the new candy shipment, and sending some media to the 99 Ranch promotions folks. Afterward, we made some attempt to find large quantities of cornstarch, which Mr. Wong was loath to bring on the airplane and risk misinterpretation by Homeland Security folks.

Before turning on full-productivity mode, we stopped at Cafe Besalu for a little breakfast and caffeine, with a little bit of chatter. After that, I was either on the phone or driving somewhere or writing up a shipping order for the next 5 or 6 hours. We mellowed out around 5:30 pm, although it took me a good 30 minutes to make it from Queen Anne back to Fremont due to heavy traffic. I did some prep work in the kitchen and came back after they had time to take a shower.

I did manage to make them a little dinner, but I think we didn't eat until about 8:30.... I made a potato pizza with sage pesto, chanterelles, and thin slices of eggplant, a mixed green salad with yuzu vinaigrette, a little squash-potato soup, some grilled mushrooms with basil and garlic, and some green beans with lion’s mane mushrooms and ginger. We finished off the pear sorbet which I think I mentioned here a few weeks ago, and it still tasted pretty decent.

The schedule for Bay Area is now settled, though I think the actual time of day might still need clarification.

  • December 15: 99 Ranch Daly City, 250 Skyline Plaza, Daly City, CA 94015
  • December 16: 99 Ranch Cupertino, 10983 North Wolfe Road, Cupertino, CA 95014
  • December 17: 99 Ranch Richmond, 3288 Pierce Street, Richmond, CA 94804
  • December 18: 99 Ranch Foster City, 1070 Foster City Blvd., Foster City, CA 94404
  • December 19: 99 Ranch Milpitas, 338 Barbar Lane, Milpitas, CA 95035

Foggy day

November 28, 2004, 11:37 PM

Early this morning I drove to Beaverton, Oregon for in-store demos, and it was incredible how thick the fog was along the way. As I approached Olympia, it got progressively thicker. I thought it might be a morning thing, but on the way back home in the evening, the fog was about as dense.

The weather has been pretty cold recently. I set myself up near the front of Uwajimaya and occasionally thought it would be nice to have something even warmer than my yellow Merlino wool sweater. The opening and closing doors brought a lot of cool air whooshing past my little spot.

The last few days I tended to eat leftovers with slight modifications. I still have a little bit of my squash gratin left over, but it gets pretty soft upon reheating. I didn't eat a proper lunch on Saturday, when I was doing a demo in Seattle. I don't know if I wasn't hungry or if I just forgot to eat.

I was happy to find some yuzu-shichimi seasoned potato chips at the Bellevue Uwajimaya on Friday. I might not indulge on a regular basis, but the taste was pretty nice.

Thanksgiving and new geek toys

November 25, 2004, 11:34 PM

I had some dinner guests yesterday, not quite something I had planned. I was planning on making squash gnocchi for myself anyway so I added a few other dishes and had a little party... a little salad with pomegranate seeds, a frittata, a little mushroom dish with some garlic and rosemary, and of course the squash gnocchi, made using potatoes, kabocha, and flour, roughly estimated. I then served some sweet potato ice cream and pear sorbet. The pear sorbet turned out really nicely... nothing more than pureed, slightly cooked fragrant pears, sugar, and lemon juice.

Today I woke up after sleeping a rough 5 hours, and then I was up for a couple of hours before I crashed again. It was a little late to properly prepare my planned contribution to a Jennifer-hosted Thanksgiving. I made a hurried bread dough and then I prepared a butternut squash gratin, which was a good way of using up the extra pureed kabocha and heavy cream from yesterday. Today's stuff was a little rushed, so it didn't turn out as well as yesterday's food.

I got a replacement for my damaged Sony Ericsson T616 cell phone. I settled on a Motorola Mpx220, which I hunted down at a Best Buy location after abortive attempts to order it online. It seems like a decent choice so far, though I'm having some little frustrations with it.

The voice recognition works better than my last phone's "voice tag" system, though it doesn't seem to work in handsfree mode. The camera was behaving erratically yesterday but seems not so completely insane today. I had some issues setting up features like email and so on because the menu system was not initially very intuitive for setting up new accounts.

Voice quality is decent, and I can hear better than I did with my T616. The internet features are substantially better, and syncronizing my address book with Outlook is absolutely painless; it was something I dreaded when I was trying to do that with my Sony phone, because I was always wondering which contacts would suddenly be duplicated and also whether the phone would even be detected by the Sony-bundled package. ActiveSync is actually a pleasant experience, which is surprising to me, considering all the horrible things that people said about ActiveSync a few years ago.

The next few days I'll be doing in-store demos for my candy at the Uwajimaya stores, and then I have to furiously get my publicity stuff together.

Sales picking up

November 15, 2004, 12:24 AM

I had a busy weekend doing more promotions, this time at Uwajimaya Beaverton and Bellevue. I had lots of trouble setting up, because I couldn't find my product on display anywhere and nobody knew where it was. It turned out that what I had sent them a few weeks ago had almost entirely been sold, and that's why it was nowhere to be seen.

My bamboo display cabinet for the candy was hiding upstairs in storage. It hadn't been unpacked, although it had been at the store for quite a while. So I spent some time unpacking and setting up the cabinet. Shipping stress damaged the cabinet slightly, and adhesive from packing tape affixed to the plexiglass door on the cabinet stuck to face of the door. I spent an hour scrubbing off the adhesive residue.

After returning from Portland, late at night, I made a little stop at a Diwali party at a friend's home in Capitol Hill. Everyone tried their hardest to lose money gambling; I didn't pass up the marketing opportunity to hand out sweets, which is a reasonable thing to do on Diwali. 

My promotion at Bellevue this Sunday was beyond all historical comparisons. Usually it's one of the toughest places to sell the candy, but it sold really well today. My memory of last week's sales might be a little inaccurate, but I think that I sold slightly more today in Bellevue than I sold last Saturday in Seattle. That never happens. I am wondering if people are feeling festive, if I'm getting better at telling the story, or if people are finally starting to see the value in something like this.

Afterward, I stopped at Patrick's home. He made a matsutake risotto and an onion soup, accommodating my vegetarian quirk with a mushroom based broth. I ate so strangely the last couple of days that I was inadequately hungry, though I kept eating... today's brunch was two really large pastries from Le Boulangerie in Wallingford, and no real food except a bit of seasoned fava bean snack I nibbled on right after finishing up at Uwajimaya today. Maybe my body was in starvation mode and confused.

Early in the week I made a satsumaimo (Japanese sweet potato) ice cream which turned out to have a pretty nice texture and flavor. My blender was quite flustered by the low proportion of liquids to solids, but it survived.

My mid-week entertainment involved a stop at Troiani for lunch, where I had a decent but unremarkable penne dish. The restaurant belongs in a mafia movie. It's huge, dramatic, expensive, and apparently well-funded. I had a nice little savory crepe at 611 Supreme on the same day, which was a refreshing contrast.

Pizza and promotions

November 7, 2004, 11:19 PM

Saturday marked my first in-store promotion for the Dragon Beard Candy since returning from Japan. I did pretty well with large gift boxes, which was unexpected. This is the second piece of evidence that I may have under-ordered large gift boxes. The small boxes are selling too, but the big boxes are outpacing small box sales for the first time.

I anticipated that the percentage of big gift box sales would increase in November, so I weighed that when placing my order, but I wasn't quite expecting this.

The sample size is small, so this may just be a fluke. But I expect this will be a good month for sales.

This afternoon, I visited my grandmother's house for a bit of a family gathering; my uncle Jeffrey is visiting briefly from North Carolina. Two of my aunts made appetizers... a baked artichoke dip and some stuffed mushrooms.  and baked a bunch of pizzas using my signature pizza dough. I made one with thin slices of Japanese eggplant, one with yuzu-marinated fennel and a simple olive oil base, and one with shiitake and oyster mushrooms. There was also one with an arugula pesto and some roasted peppers with soft chevre. I don't eat meat, but I made pepperoni pizzas for the carnivorous ones, and I finished with a gorgonzola, pear and caramelized onion pizza.

It was nice to see everyone... I don't see my aunts and uncles very often these days, and I know I'll be incredibly busy until Christmas.

Commiseration and catharsis

November 4, 2004, 11:03 PM

Amelia and Jennifer and I had a need for some decompression yesterday evening (and I'm sure we're not the only ones) so we made arrangements to meet up for dinner at Monsoon, a yuppie Vietnamese restaurant which cleverly located itself next to Kingfish Cafe on 19th in Capitol Hill a few years ago.

Monsoon has the "small and sexy" thing right; the food was generally pretty nice, though we had some grit in the matsutake component of our bok choy and matsutake.  The lemongrass tofu was nice, the persimmon salad was simple and clean (though they didn't warn about the shreds of bacon... I chose to work around them), and Jennifer and Amelia devoured the foie gras and poached peaches. A tamarind, chicken and shrimp soup probably serves as a year-round staple, and I ate some of the vegetables and broth, which was pretty pleasant.

The matsutake oversight aside, the food helped lift our apocalyptic moods.

We felt the need for movement en route to dessert, though our dessert move morphed rapidly into a need for red wine and cheese. We made our second stop at Brasa's bar, and had the cabrale cheese plate with a Spanish red that was just about the right complexity for the cheese. The thinly sliced apples, grapes and spanish almonds also helped.

We ordered more cheese from the main dining room's stash, trusting our waitress to pick the right ones, and she did. Somehow we ended up ordering the grape pizza with more cabrales cheese, which was worthwhile, and I'm sure I remember it from when I was there three or four years ago. It was a good way of communally distracting ourself from our country's confusion of bravado and virtue.

Our theme for the evening: We may not have a Democrat in the White House, but we can drink like Republicans.

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