I tried to compress seeing all of the Tokyo Hotel, Restaurant and Catering show into one day this year. It was quite similar to last year, but I did find some excellent suppliers of Japanese tableware for restaurant and gift markets… some very stylish bamboo tokkuri from a couple of makers, some nice contemporary nurimono (lacquerware), and some Singapore-made furnace glass tableware well suited for trendy Asian restaurants.

Nothing too exciting in the equipment arena this year; maybe I saw everything imaginable last year. The really cool “clean fryer” I saw last year was apparently absent and I didn’t see anything that was totally new to me, save a variation of the self-shaking wok which featured a corkscrew stirring mechanism.

One company showed off a nifty line of teas produced in China, containing hand-tied teas with flowers that “bloom” as the tea leaves expand; the product is nearing a launch in Japan. The teas are all about the drama of the flowers revealing themselves; the exhibition design had them presented in wine glasses or glass teapots. I’ll get some samples when their packaging design is ready to go next month. It seems like a clever concept, though I think they are targeting about a $2.50–3.00 retail price per bundle (essentially one pot), so that may be a very narrow market in the U.S. In Japan, they are targeting the bridal and banquet markets.

I’ve been facing a little bit of pain in my legs and back the last couple of days… when I left for Hong Kong I swapped out my worn-out custom orthotics for the standard ones in my usually comfy Ecco loafers, and I think my feet aren’t happy about the sudden change.

Tomorrow I think I’ll just spend the whole day at FoodEx, where I’d like to follow up on some things that I looked at previously.

One item that I received a small sample of turned out to be more interesting than I initially gave it credit for. It’s a wheat-free and soy-free “soy sauce” that tastes very similar to the real thing. It’s apparently meant to satisfy a particularly narrow range of folks allergic to wheat or soy proteins. It’s made with compressed sesame seeds, barley and salt instead of soy beans, wheat and salt. I used it in tonight’s dinner and it worked quite well; it had a pleasant taste, and was functionally equivalent to soy sauce as a seasoning. I should find out if the manufacturer is willing to export it. It wasn’t made by the usual soy sauce suspects (Kikkoman, Yamasa, etc.)

I managed to get a little misdirected on the train this morning, but I wasn’t the only one confused by the ambiguities of the Keiyo-sen; a Japanese couple opposite me was equally bewildered to be moving nowhere closer to Kaihin-makuhari station. I think I had this problem once last year, so I should know better, but it was comforting to know it was easy to be confused.

The other couple turned out to be running a wine importing company, so we chatted a little bit about our businesses and exchanged business cards. They seem to mostly sell German and French wines, at wholesale and in a little retail shop.

Since I focused on the Japan section today, I got to see that in fact the Japanese specialty food trade doesn’t change nearly as rapidly as I had previously thought. In spite of an apparently neverending stream of variations of bottled drinks, most of what I saw this year was, in one form or another, in last year’s show also. But I did see some good stuff, including a vinegar manufacturer and some nice foods from Hokkaido. I was kind of interested in a sea vegetable called “umi-budou” (sea grapes) which have a unique briny taste; alas, they don’t travel well. Some of the local producers of foods might have some potential with high end venues in the U.S., though sometimes the packaging isn’t quite hip enough to reach a mainstream audience.

I think I’ve still only seen about two-thirds of the show, but I hit most of the areas of interest to my company; I’d love to spend a little time looking at some of the European products, just out of professional, and culinary, curiosity. But tomorrow I think I’ll spend a full day at Hoteres and decide how to divide up my Friday thereafter.

A representative from the trading company that’s helping me source yuzu products took me out to dinner with a business acquaintance of his and invited Hiromi along. We had a nice fully vegetarian meal at a restaurant near Tokyo station. My contact’s wife was actually vegetarian, but he said she has unfortunately passed away… Anyway, with a day advance notice, that restaurant can make everything vegetarian. We had a kind of omakase menu, featuring some regional varietal of thin leek blanched and dressed in a mustard-miso based dressing; some hiya-yakko style gomadoufu; a little tounyuu nabe (soy milk hot pot) which had some yomogi (mugwort)-seasoned konnyaku and Japanese leeks. Some boiled glutinous rice, almost fermented like South Indian idli, served as a bed for a nimono of spring bamboo shoots garnished with a cooked cherry blossom. We had some nice parcels of yuba fried in a dough made from soybeans, accompanied by tara no me (a kind of wild mountain vegetable common in springtime) tempura; these were simply offered with salt for dipping. We had some sakura udon, house-made udon colored with crushed cherry blossoms, in a vegetarian kakejiru (soup base). And finally we had a bit of rose-infused ice cream.

Along the way we tried some imo-jochu (Japanese sweet potato vodka), regular grain-based shochu, and two kinds of cold sake. Mr. Hiba indicated that he prefers to have a variety of drinks to taste during a meal… It’s a good thing I don’t drink heavily or this could have been very treacherous.

I’m a little sleepy, and I’m up a little late, but I hope to make some good use of time at the Hoteres show tomorrow.

I spent most of the day in the international section of FoodEx, mostly because that’s the hall where I entered. I wanted to briefly say hi to my dragon beard candy supplier, and I also had a meeting planned with a yuzu juice supplier in the afternoon, who planned to meet me in the international hall.

A few companies I ran into had products quite compatible with my vision, so I spent a little extra time talking to a few of them. Among them, I met a Hong Kong based supplier of certified organic teas from China, which also seemed to have an excellent packaging design team. The woman who manages their business said that she spends a lot of time finding the teas and might only take one of the many selections of tea from a particular farm. I found a Malaysian-based producer of beautifully packaged moon cakes, very contemporary and hip looking, and fairly nice quality; the same company makes some nicely packaged European/Asian style cookies and cakes that have some crossover appeal. Another interesting concept was a Singapore-based old-school cafe with a contemporary interior design, and a signature toast spread that’s a sweet custard base flavored with a Singaporean herb. Most of those companies have products that would fit in beautifully in upscale supermarkets; they wouldn’t have an appeal limited to a first-generation immigrant audience. At the same time, the prices should be a little more compatible with the needs of these types of markets than my ultra-high-end candy.

As last year, official policy prohibits me taking photos during the food show, but I may get some packaging shots online from samples in the next day or two.

I met with a yuzu juice company I’ve been trying to get prices out of for the last 6 months or so. It sounds like it might be a bit of a problem to get the exact configuration I need from them until summer or so, when some new factory equipment is coming online. However, I now have a source should I need, say, 5000 or 10,000 liters of yuzu juice in bulk packaging. The main problem is that it will need to transport such an item in a refrigerated container, which would preclude any consolidation. And the pricing isn’t really that pleasant to look at for anything shy of 15,000 liters (which is nearly a full container load). So I might have to hold off on yuzu juice and related products until they can supply their shelf-stable products this summer.

It turns out, though, that they would be able to custom manufacture some salad dressing recipes and other related products I’ve been investigating, and they can also supply other useful Japanese fruit commodities made from kabosu, daidai, shikuuwaasaa, and so on. They even can provide me with pure yuzu oil, which is even higher grade than most cosmetics are using. So, although I’m not thrilled with the cost, I’m happy I can finally answer customer requests for yuzu products.

Tomorrow I’ll be at FoodEx again, and I will probably take all of Thursday at Hoteres.

So I thought I’d do some… er… research before FoodEx, and I thought it would be very important to know how these two cakes taste.

They came from the patisserie Gerard Mulot in the basement of Shinjuku’s Takashimaya.

I can report that both surpassed my expectations. The caramel and apricot tart or flan on the left was pushing the envelope on the caramelization, just to the point where the caramelization could go no further without disaster striking. and was surprisingly light on the sugar. (As the homeless culinary appreciation sensei in Tampopo explained, French cuisine is a constant battle with burns). The other cake featured two layers of chocolate ganache or mousse atop a small layer of chocolate sponge cake, covered with the intense chocolate you can see in the photo. It was seriously chocolate… minimal sweetness, very complex. I just wish I could get this in Seattle.

While I was at it I picked up some yuzu candy and yuzu seeds, and tried some tonyu gelato. Lunch involved some ordinary respectable pizza margherita and kinoko cream soup.

I also chatted with someone else in the department store who works for a rising specialty food company in Yamagata, and she put me in touch with their head office. I may have the chance to meet with them before leaving town. This company makes some really nice products with various fruits; it clearly focuses on a domestic audience, but might have some potential in upscale New York and San Francisco supermarkets or department store shops if the wholesale price is right.

One of the things I learned in high school German class was never, ever to accept a compliment. The proper response is denial; graciously accepting someone's praise in Germany is hopelessly gauche.

Fortunately, a similar aesthetic regarding compliments prevails in Japan, as this Japan Times article suggests. So even my first time in Japan, around 1998, I was habitually denying the overwrought compliments offered on my truly atrocious Japanese. Anyone I know whose Japanese skills are actually worthy of praise ceases directly hearing even a word of such, unless they are particularly tired and sloppy and making mistakes. Such people are offered praise (or bewilderment) through intermediaries.

Unlike Germany, however, it seems to be far more common for Japanese to lavish praise on people, so the skills in deflecting compliments require somewhat faster reflexes.

It is somewhat news to me, though, that I would need to be cautious about group contexts when offering compliments to people close to me... But since Americans can be insulted by insincere compliments, I suppose the same risk would be present in U.S. situations; offering an insincere compliment to someone you know in a mixed group might be taken particularly badly. I think that the most sincere direct compliment in Japan is when someone is saying that they like something about you (I like your hair when it is longer) or something that you have done (is it ok if I eat more of this?), rather than offering general praise (your Japanese is good, etc.)

In front of Kyoto station

As for the trip itself, it was both pleasant and reasonably productive. We stopped at a yuzen fabric dye and painted fabric decoration workshop, and chatted with the someone who makes pillows, purses, and other fabric-based crafts. Although I suppose these items would be quite expensive if imported in the US, I like the work and would like to try to find a way to make it possible to bring into the US.

The labor involves traditional dying and decoration processes but the look would fit in with contemporary lifestyles. Hiromi bought a purse (pictured here) that has a pretty interesting cut and looks pretty good when worn...

Our first night in Kyoto was a kind of multicourse meal involving fresh yuba, skimmed by hand from the surface of thick soy milk. We had yuba in various preparations, yubadoufu, and other pleasant things. The entire meal was pleasantly sappari, although we decided to tempt fate and order a sort of spring roll made with yuba as the skin and what turned out to be typically Japanese processed cheese inside. This was pleasant, though if I did this back home I think I'd probably be using some camembert or raclette cheeses.

We met up with Sachi, who visited me in Seattle during Golden Week, Sunday afternoon, but not before a breakfast that included a soy milk warabi-mochi. Warabi-mochi are a chewy confection which I think are actually made with kuzu (arrowroot) starch. Hiromi discovered the shop in a guidebook, and when we arrived, we realized it should have been in Fremont, were we in Seattle and if the King County Health Department didn't have an aversion to pets in restaurants. The shop was actually mostly selling dog toys and baked items for dogs, and the cafe was just there as a diversion for their customers. We had two orders of Warabi-mochi, and some Japanese interpretations of the Korean drinks soo jeong-gwa (persimmon punch with cinnamon and ginger) and yuja-cha (yuzu tea). The rest of the short menu was multiethnic and rarely Japanese. The soymilk smoothed out the texture of the warabi mochi and what we had were much creamier than the typical confection by the same name... I suppose that might be meaningless to most folks who don't spend a lot of time eating Japanese sweets, but it's the best I can do to describe it... Our dish was adorned with a maple leaf and dressed with kuromitsu (black sugar honey syrup) and kinako (toasted soybean powder).

With Sachiko, of course, we spent most of our time walking across the Kumo-gawa river toward Gion, eating nibbles at other Japanese confectioners and senbe-makers. We even sampled some usu-jio umeboshi that are typically sold for something approaching JPY 300 each (a shy $3). She had to head off within a couple of hours due to a fairly long train ride back to her home in Wakayama, and, I think, trying to match the schedule of her friends that she had visited Arashi-yama with earlier in the day.

After wandering around in search of an exciting dinner option, we backtracked to Gion and picked a restaurant where we had more tofu and yuba dishes, in addition to some stuffed Kyoto eggplant (almost Italian), grilled mushrooms with butter, salt, pepper and garlic), and some salt-roasted ginnan nuts. We had a nigori-sake (unfiltered) which was slightly effervescent, and some excellent pickled daikon served with a little grated ginger. 

Monday, we made a pilgrimage to Del Cook, in Nose, a rustic area in the north end of Osaka. We were perhaps too focused on eating and enjoying the view to take any photos of the food, but it suffices to say that everything was as beautifully presented as the rest of the scenery. We had the fancier of the two available lunch courses, and mine was altered to be suitable for a vegetarian. We started with a small bowl of chopped persimmons served, in my case, with unsweetened yogurt, some black sesame seeds, and, I think, ginnan or similar nuts. A little coarse salt provided a little contrast to the light sweetness. 

We had a creamy gobo (burdock root) soup with a little bit of milk foam, served in cute little cups and small spoons, providing a bit of an espresso machiatto deception. Some naturally leavened breads made by Del himself provided a nice accompaniment, which we soon devoured and of which we declined an offer for a second serving. The next course was a baby organic leaf salad, served with some charcoal grilled fish for Hiromi, and some similarly prepared Kyoto-sized eggplant halves in my case. Hiromi also had a course of risotto and grilled hotate (scallops), and mine was a similar risotto and some grilled matsutake mushrooms which had been hand gathered by an older woman who operates a similarly rustic Japanese restaurant next door.

Before dessert we had something of a palate cleanser course of black currant sorbet and finely chopped pears in a light syrup. A rustic apple tart was accompanied by chestnut ice cream.

After our lunch, we were able to stop in Del's kitchen and chat a bit. There was no dinner meal planned for the evening, so he was able to talk with more leisure than otherwise, although it was clear he was exhausted. He also gave us a sample of some very nice yuzu mascarpone sorbet which went out on the dessert plates of those in the second seating.

Hiromi and I took a little walk with Del and his dogs, meeting the neighboring restaurant's ducks and walking past a backyard garden. We had a beautiful view of the Nose valley facing down the hill. One of the dogs jumped into a reservoir and swam a bit, then delighted in shaking off the water as close to his human companions as possible. As we returned to the restaurant to gather our things and settle our bill, we saw the obaasan (granny, respectfully) who runs the neighboring restaurant ride up on a motorcycle after apparently running some errands. Del says that she's been known to dive for abalone herself and share the bounty with his restaurant.

Jason, Del & one of the assistant chefs de dog

The neighbor ducks

Nose valley

Over the holiday weekend I had the good fortune to be nearly unreachable, except via my prepaid Japanese cell phone, as I attempted to recover from jetlag in the hot springs of Hanamaki in Iwate prefecture, not far from Morioka. Monday was also a national holiday in Japan, so this was something of an international three day weekend... not completely work free, as I was always on the lookout for something interesting to import, and found lots of nifty stuff, but it was relaxing enough and helped me get enough sleep to be reasonably productive for the rest of the trip.

Alas, it meant also that I was blissfully unaware of some problems with some logistics issues with a few things that are being moved around right now, and I also discovered another couple of minor and major fire drills unrelated to products, but almost all of those were resolved in a few hours last night after I arrived in my weekly rental apartment in Shinjuku.

I need to take off to meet with a supplier... When I return, I'll talk about what I ate the last few days...

Hectic, but productive… my last day in Tokyo involved checking out of an Ōmori hotel and rushing to a 10:30 am meeting with at the Shimbashi-area office of a Japanese soap company. Their most distinctive product is made with white cedar extract (also known as Japanese cypress) and Japanese charcoal. I also got to look at some of their other stuff, including a thick, soft soap that is made with soy milk, sesame or almond “tofu” and packaged in cute little containers that look like “oborodōfu” (soft tofu) and covered with a “wata” style paper top. They are still hand packaged, so production capacity is so limited that I probably can’t get any for 6 months.

After a couple of hours of conversation, I came away with wholesale rates and reasonable terms for modest orders. Mostly I’m happy with the terms, though I’ll probably revisit some requests for additional concessions when I have meaningful volume for them. On the airplane I ran some numbers so I can start thinking about some sales scenarios and maybe an initial order.

Before heading off to the airport I wanted to grab a little lunch, and a very aggressive staff at a Chinese restaurant near the JR Shimbashi station came outside to encourage me to eat at the restaurant whose menu I was eyeing. When I told them I don’t eat meat or fish in Japanese, they said “oh, ok, we can do a special order for you” in English. I went inside. I ended up with ma pao toufu made with meat after all… when they asked if it tasted ok, I said “actually, I don’t eat meat” and they said “oh, you should have told me you’re vegetarian.” Go figure. Anyway, they promptly replaced it and I had a nice side dish with chingensai (bok choy) and garlic.

Apparently this restaurant has recently changed ownership. I watched the woman who handled most of the order-taking chat with every customer and aggressively solicit feedback on the food… Many complained that the food was too sweet or “usui” (literally thin or more naturally translated as weak or bland). If they had the slightest of complaints she whisked away their food and arranged for a replacement. In my case, I specified at the beginning that I didn’t want sweet, and I ended up with pleasant, very simple food. I got the feeling, though, that the aggressive, overly accommodating customer interaction was more bewildering for their Japanese customers than it was satisfying… as

I arrived at Narita a little later than I had hoped, but that was because I wandered around slightly confused at Ōmori in search of the hotel and then, when I returned, I had some trouble finding the reservation window to buy a Narita Express ticket. Anyway, the day starts all over again when I arrive at home… It’ll be Monday morning when I arrive.

One of the natural consequences of the end of my trip was a slightly increased level of anxiety… Over the last few days, I have had tinges of worry: not doubts, exactly; just nervous energy and the predictable consequences of more carefully analyzing the risks and possible outcomes of decisions I have to make very soon… I still have confidence that I can carry everything out but I know there’s an awful lot of work ahead of me.

When I return home today, I’ll get some rest, but tomorrow I also have to make some final arrangements for my new life, and I have a lot of logistics trouble to worry about. I’m looking forward to figuring everything out.

Everything seemed to move in slow motion today, except my watch.

I got out of my hotel around 10:30, about 30 minutes after the official checkout time. Today the plan was to go meet some of Hiromi’s friends for a slightly premature hanami (cherry blossom viewing) in a park at Nakayama (Yokohama). I think we arrived about an hour and a half after our intended time, and we started preparing sandwiches to take with us to the park.

My contribution was roasting some red peppers and eggplant, then making roasted pepper, cheese and lettuce sandwiches, and some sandwiches made with briefly marinated eggplant and cheese. We arrived at the park around 2pm and snacked on various things, drank some aged 1988 Japanese sake (18% alcohol, caramel-like color, brandy-like flavor). Some drank “off time” beer, a recently introduced brand which has had its alcohol reduced by 40% compared to typical Japanese beer, or “happo-shu” which is a cheap beer-like drink produced in such a way that it once evaded various beer-related taxes.

The cherry blossoms in this park were probably at about 30% of their peak, but the weather was pleasant, and, as I experienced, the flowers are only an incidental aspect of the hanami experience.

After a couple of hours we cleaned up, and I gave a piggy-back ride to Sanae’s little girl Kyouka on the walk back to their home. We moved rather slowly, but Hiromi did some research to find hotel accommodations for tonight and tomorrow night; I’m going to Mashiko on a buying trip tomorrow and planned to stay overnight either in Utsunomiya or Mashiko. I also needed something for Sunday night close to Shimbashi or Toranomon, so that complicated things too. I should have figured all this stuff out on my own, but I really appreciate receiving help.

Actually we had planned to head off to Utsunomiya by car around 6 pm today, but we didn’t even get to the car until 10pm, so it’s going to be a long night, especially for Hiromi, who’s driving.

After exchanging a dozen or so email messages with my shipping vendor, a company that I’m meeting with on Monday, and a Taiwanese tea company, and a few others, I was able to contact a friend in San Francisco via MSN Messenger who may help me with sales and logistics a little bit. We talked a little bit about the Hong Kong confection I’m interested in.

There’s nothing in Japan untouched by foreign influence. This is perhaps even more true of Yokohama, as I was reminded today during the times that I was not focused on work.

Around lunchtime I walked over to World Porters near the Akarenga area in Yokohama, and I ended up eating at a sort of Indian-fusion type place. One of the Indian managers of the place came over and greeted me in English and took my order after the hostess up front seated me… Either my Japanese seemed hopeless when the hostess greeted me or they have a very involved manager. The food was elegantly presented and tasted good enough, but not terribly special; I think it suffered a little from being produced with a sort of factory/corporate restaurant mentality.

Afterward, I finally got around to buying a business card holder. My temporary solution of using an envelope was a little embarrassing. The one I picked up was black and gray leather and, in the realm of Japanese department stores, sold for a reasonable price.

At “Cake Mania” I had a nice yuzu cheesecake with a green tea flavored bundt-shaped cake around the filling. It was even decorated with broken green tea leaves and a little gold leaf. I drank a “maccha float”, which was maccha tea with cream (or possibly ice cream) blended like a shake.

I had a little snack after going back to the hotel to do some more work. Hiromi was planning to meet me around 10pm tonight, so I didn’t actually leave the hotel until almost that time, and we met in Sakuragicho.

We walked around in search of a late dinner, but all of the corporate owned options near Sakuragicho were already past their last order time, if open at all. After a long walk in fairly cold winds, we ended up at a place near the Oosanbashi pier named “Jack’s Café”, which was still open at 10pm and seemed to have a few potentially vegetarian items.

Entering Jack’s Café is a completely surreal experience. The interior transports you to Chicago to some 1930s Bohemian old-school café, apparently run by a middle aged woman who bought a better stereo system and decorated with some dried flowers. Lounge-style jazz standards are playing at a comfortable volume. A few cheesecakes, puddings, and cakes are shown in a small rectangular display case near the entrance. The menu could be found in a place run by Seattle or Chicago hipsters: a vaguely Indian spicy potato dish, cold tofu dish with lots of strip cut nori and a soy-based dressing, a semi-Japanese spaghetti dish with various mushrooms and asparagus, and a tomato-based spaghetti dish similarly adorned. I worked around the unexpected pieces of bacon. Although we didn’t have anything to drink, the menu offers coffee with sambuca, a negroni cocktail, and other interesting concoctions.

After dinner I had a cold crepe served over whipped cream and adorned with ribbons of cassis sorbet. Hiromi had a pumpkin pudding with a caramelized sugar sauce, possibly with a hint of Japanese black sugar. The food was all surprisingly decent for a late night haunt, and reasonably priced. I doubt the evening could have ended on a more satisfying note.