It really would have helped to have the rest of my shipment, because the first day I sacrificed a lot of full-priced candy in sampling. Word got around, so this got very expensive. Our rule of thumb for the first day was to give a sample to people with sample coupons, or to those that appeared engaged and interested in the story of the product. Due to the power of word of mouth, this got a little out of control, but we did sell more than we gave away.

On the second day, we changed the rule of thumb to accepting the coupons, or taking $1 for a sample to defray a portion of our costs. Those that actually bought full boxes received a credit toward their purchase. By the end of the day today, we were selling slightly better than Saturday, but with a much lower cost of sales.

The JACL, Japanese-American Citizens League, had a booth next to us, and Sharon Tomiko Santos, the Democratic Whip of Washington's state house of representatives, was helping the JACL booth out. She bought a nice quantity of our product.

The attention that Northwest Asian Weekly and Seattle Chinese Post helped bring to our booth was apparently quite high, as many people remembered reading the article or seeing our ad. Even Yuuyake Shinbun of Portland and, to a limited extent, Soy Source helped attract a few customers.

Maggie, my Cantonese-speaking assistant at the festival, helped explain and convert a lot of Chinese visitors into customers. Erin, who speaks Korean, helped draw in a lot of people who had by approaching them and telling them the story of the product, and Kazue was good at explaining the product to people who approached the booth. Maggie also facilitated making connections with people who have retail stores or other networking value. She was operating on very little sleep, because she was also busy doing night club promotions Friday and Saturday nights.

All-in-all, we did reasonably well on sales and very well on the promotion side of things. It would have really helped to have the impulse-buy size (single tube with three pieces of candy) and the big box, because we received a lot of requests for lower-commitment options and also for the bigger boxes. One gift set sample with 4 kinds of tea and 4 tubes of candy appealed to a several customers who wanted to buy it outright, but, alas, it was my only production sample and isn't yet being produced in quantity, so we were unable to sell it.

It's been a pretty rough weekend. I was up late on Friday preparing, up early on Saturday packing everything into my car, and really exhausted at the end of the day each day. On Saturday, Amelia, Erin and I went to Tutta Bella in South Seattle, which is a pizza place run by some people who apparently studied in Naples. It was pretty nice pizza: wood fired, thinner than typical American internpretations, but a little pillowy in texture; relatively simple, relatively sparing use of toppings. They also served a caeser salad, which was too big for one person; we shared one between three of us.

Sunday I spent time working on publicity and advertising details. My designer was struggling to finish up some image manipulation and final layout tweaks, and I got to work on a little press release.

Over the course of the day a number of little complications kept reminding me how incredibly tight time is. Somehow, though, I managed to sneak out at night to watch Michael Moore's movie with my overworked designer and my friend Amelia.

Most of the day today I spent finalizing shipment details and contract arrangements, as well as arranging to get ads ready for the papers that are going to press soon, This afternoon I did my best to make the publicity section on the Yuzu Trading Co. web site presentable, and I tried to make a dent in the work on the dragonbeardcandy.com web site. Online ordering isn't quite ready but at least it won't be blank if people start looking at it when the ads come out.

By early evening, my designer was still struggling to arrange delivery of the ads to the four newspapers that we're working with, so I went over to try to find a way to get them delivered in time. After a long series of technical battles with software, email servers, ftp servers, and even fax machines and printers, we finally got business concluded and we went off to eat some dinner around 8:30 or so.

We stopped at Galerias on Broadway I had vegetal enchiladas con mole poblano, which were better than the last time I ordered the same dish a good year or so ago... not too sweet, pleasantly spicy. Jennifer had some crab-stuffed tortillas and ended up feeling stuffed herself. The most important thing after all of the chaos was to have a celebratory margarita, so mine was a “patron” and Jennifer's was a frozen strawberry.

I'm a little tired now, but I think Tuesday will be a little easier, assuming my shipment gets sent off from Hong Kong according to plan.

Somehow all of the running around last week kept me from actually writing any updates or even reflecting on what was happening.

Most everything went reasonably well. I chatted with the attorney I mentioned last week, and learned some useful things. I was able to get a verbal agreement with a manager of a local specialty market (to remain nameless for now) to carry my Dragon Beard candy.

Dinner at Patrick's was pleasant... I brought by a hijiki dish with renkon, snow peas, and fresh soramame (fava beans), as well as a kind of nimono with morels, lion's mane mushrooms, and baby bok choy; Naoko, Patrick's wife, made a vegetarian curry and a tomato salad. Afterward we collaborated on dessert, with some gyokuro-cha from Patrick's cabinet and some homemade quince infused liqueur (karin-shu) that I brought, and some strawberry-basil-yuzu sorbet that I made served with some nice fresh figs from Naoko's kitchen. We ended up watching a 1952 Japanese film called Ochazuke no aji, mostly for the title's hint of a food theme... It was kind of like watching a movie adaptation of a Jane Austen novel set in Japan.

On Friday I ate at Carmelita with Kazue and a visitor from China, which was nice but the food was somehow disappointing to me. I usually really appreciate their generally sappari approach to food, but some things were less than memorable this time. After Tony's work schedule settled down, he met us for drinks at Sambar, which after two visits is probably now my favorite little Seattle cocktail place. I don't consider myself much of a drinker, but even the non-alcoholic house drinks there are something special; the vibe is also very nifty... very understated; the typically accidental hipness of Ballard.

Over the weekend I visited the obligatory Fremont Fair and Solstice Parade. Living in Fremont makes failure to attend inexcusable, as it would be an awful waste of free parking... Anyway, the fair was appropriately cathartic; it was also, as could probably be expected in an election year with Republicans in power and going to war, slightly more politicized than the last one I attended. The inflatable effigies were clever.

This week I really have to catch up on my web retail site, and I also have an urgent need to complete a few other errands like setting up my credit card merchant services in time for the street fair. If all goes well, I'll make some progress on those things and still go out and make a couple of small sales calls.

I registered for the street fair that takes place in the International District July 10/11. I plan to show off the Dragon Beard candy and the ceramics from Japan. Hopefully they will do well, but more importantly, it's a good venue to get some attention.

Before dropping off my check and space application, I made a stop at the office of the newspaper where I once worked, and chatted with my former publisher a bit about what I'm up to. I also talked about some rates for an ad campaign with their ad sales manager.

The last pottery class of the quarter is actually a potluck, with some cleanup, and, for those with some glazing or decoration to do, the last chance to finish that up. The only thing I had unfinished was a little ceramic train which still needs to be bisque fired before I can glaze it, so mostly I was chatting.

Before running off to pottery class, I prepared my contribution to the potluck, which is a slight variation of something I brought to a party a month or so ago. I basically put shredded filo dough, coated with butter, into a mini-muffin pan; in this case I filled the centers with chopped asparagus, orange bell peppers, caramelized onions, a little bit of sweet pepadew peppers, and some cave-aged gruyere and pine nuts. It sounds more elaborate than it is; I put everything together fairly quickly, especially compared to last time I made them. Actually this time I also made a non-dairy version using olive oil instead of butter and hummus instead of cheese, since one or two people in class have some dairy issues.

I also showed off a few pieces of work from the potters that I bought from in Mashiko... Minowa Yasuo, Akutsu Masato, and Senda Yoshiaki. Most items went over pretty well... I guess the next question is how well they will go over with audiences less familiar with the value of handmade pottery.

On Sunday we had a raku firing, and I had three pieces in the load. Nothing terribly exciting, but they did turn out pretty nicely. I also picked up a couple of plates and a tea bowl I had recently glazed.

I needed to get one final business license completed yesterday for the City of Seattle, so I made my way downtown and paid yet another fee. Actually, the City of Seattle license costs about three times as much as the state license that I arranged a couple of months ago. The only fee more expensive is the LLC registration with the state, which I believe is just a one-time event unless I neglect to file timely reports on the management structure.

Afterward I took care of a minor errand, and went to the Pioneer Square area's First Thursday “Art Walk” event, during which most galleries are open a few extra hours. My acquaintance Dave's photo show was opening. He's also a software guy who escaped corporate drudgery; in his case, he does a mix of freelance coding and things like his photography. The show was pretty nice... a lot of captures of surprising contrasts in lighting and color on dilapidated military buildings and other abandoned industrial totems, sometimes with unconventional framing. It looked like his work was selling at a pretty good clip, also.

I also visited a Japanese art-focused gallery where another acquaintance of mine works. I didn't actually expect her to be there but we chatted a bit and I re-introduced myself to her manager. This may turn out to have been a smart thing to do, because the owner is interested in expanding her line a bit and would like to see if any of the ceramics I brought over match her taste. I will try to show off the stuff mid-next-week.

This afternoon I met with Kazue, who just came back from Japan, to talk about the Hong Kong sweet and to give her a chance to sample it.

The weather is pretty hot outside, so I've been jogging again the last few days. My endurance is getting better... I'm averaging about 5 miles a run. I just hope it doesn't ruin my knee.

Tonight's dinner was a simple pizza with fresh heirloom tomatoes, basil, garlic, mozzarella, and parmesan. Earlier in the week I made some gnocchi with tomato cream sauce and basil chiffonade, which turned out pretty nicely. The first hints of decent tomatoes, apparently only at Sosio's produce in the Pike Place Market, have been sneaking into my cuisine. Another surprise was some early peaches that had a great texture and flavor; I snuck a couple into a rhubarb-peach sorbet I made on Tuesday.

Wednesday I finished up the body of a ceramic train series (engine, cargo, and a third car with windows) at the pottery lab. Assuming the wheels don't break, it looks like it will turn out nicely; the only trouble is that pottery class ends very soon and I won't have time to glaze them because next Monday is the last class. There's no way they'll be bisqued in time.

I returned from San Francisco late last night. I took the Metro bus from the airport, which is a bit of an adventure after 10pm; this time it featured wannabe tough guy antisocial kids. The downtown transfer involved listening to a verbose guy conduct a mostly one-sided conversation with me, waxing proud about his well-behaved pitbull puppy, as his dog sniffed my luggage curiously.

When I arrived in downtown San Francisco on Friday, I checked in at my hotel, the Serrano, dropped my luggage off, then walked toward the ferry terminal to meet an old friend from college. I grabbed some food I could eat on the way, and about 25 minutes later met Jen out front of the Ferry Building. We obtained our preferred caffeine sources from the Pete's inside, and sat on a bench outside facing the bay, chatting about all sorts of things that have happened in the years since we've last seen each other, facing a stellar view.

My plane had been delayed almost two hours due to fog but it finally burned off by the time I made it this far. I had run into Greg, a colleague I had previously worked with on ad-related things at Microsoft, in the waiting area at the gate in the airport; he was headed to the Bay Area for some meetings. I learned about a job that had opened up related to a bunch of work they are having done in Shanghai.

Friday night I met my friend Sally, who works in apparel import, for dinner. We ate at a Catalan restaurant in an alley full of restaurants trying simultaneously to be large and cozy. We had some nice salad with olives and caperberries, a baked eggplant dish, an unseasonable butternut squash soup, a vegetable paella with pine nuts and currants, and a plate of cheeses with a quince-lemon paste. It was pretty decent, though I'd skip the squash soup for sure.

On Saturday, Sally took me to Japantown and Chinatown and I noted what kinds of weekly/monthly type papers were circulating targeting Japanese and Chinese immigrants and for Asian Americans. We also took a look at all kinds of stores and thought about which kinds of places might be best to approach for my Hong Kong sweet.

We had lunch at a place that serves Japanese-style western food, yet again modified to suit locally available ingredients. I had a doria, which is a rice casserole, with spinach and mushrooms and tofu. The scale was a little more American... it was too much food, and eventually a little monotonous. I just had this strange craving for doria after seeing the menu outside.

In Chinatown we looked through dozens of stores and chatted with a few shopkeepers. After a few hours we stopped at a dingy Hong Kong style cafe and bakery; my friend had some warm soy milk and I drank some strong milk tea. We ate a simple late dinner at Millenium, a pretty decent vegetarian restaurant closer to my hotel. We shared some salad and a quinoa croquette over lentils, which was adorned with a surprisingly refreshing green pea puree with lemon.

I splurged on some La Maison du Chocolat filled chocolates which I found at Nieman Marcus's food section. Apparently that's the only location of Nieman Marcus allowed to sell the chocolates; the only other places to buy are in New York, Paris, or Tokyo stores run by La Maison itself. I really wanted to see what people are paying for, since I will be selling a premium confection myself. The quality is really nice; it's very sparing with the sugar and is based on really good, carefully treated chocolate. My friend plowed through a number of them as well.

Sunday I met Sally again at Berkeley. Before she arrived by car, I wandered around and discovered that the town basically shuts down on Sunday. I did find a little soap shop called Body Time, which according to the employee working when I visited was created by a family that later sold their company name to the company now known as Body Shop.

Sally showed me another area along Fourth Street which has a stretch of gift shops and chain store concepts, and a yuppie food store. Actually the specialty food store looked like it might be an appropriate place for my Hong Kong sweet, so I'm going to try to set up an appointment with them the next time I'm in town.

We ate lunch at an inexpensive but nice taqueria; they had freshly pressed corn tortillas. I got a decent vegetarian chile relleno with fresh asparagus, and a nice fresh corn tostada. My friend had an omelette with nopales (cactus paddles). Thankfully they eschewed cheddar; they sparingly used a few types of Mexican cheese and some jack, depending on the dish; the only flaw I'd complain about is that their condiment bar didn't offer any fresh salsa, just stuff in bottles.

After I took BART back to downtown San Francisco, I met Jen, originally for a coffee, but due to a change in her evening plans we went to eat dinner at some Thai place instead. We stopped for coffee afterward. We parted around 9pm and I went back to my hotel, incredibly sleepy but I stayed up a little longer and chatted with a friend in Japan.

Monday morning I met with a soap supplier in the lobby of Courtyard Marriott in Oakland. We talked about different positioning strategies, and about which products I thought would be the most interesting. We also talked about packaging options to make the products look more compelling.

I had a little trouble getting there because I relied on my mapping software to find the place where she was staying in Oakland, and the mapping software was oblivious to the newer location of Courtyard by Marriott. I ended up having to spend money on a taxi fee to get back downtown after having changed trains to go to toward the other Oakland location of the chain.

Afterward I walked around downtown again and trekked on foot up to North Beach via Telegraph Hill; I wondered what kind of retail shops were in the historically Italian neighborhood. After wandering around fruitlessly in the area South of Market, I ate a late dinner at an Indonesian restaurant near my hotel on my own... vegetable martabak and gado-gado.

Tuesday I followed up on a couple of things I wanted to do in Japantown and Chinatown, but I was able to stop and meet Sally for lunch. She took me to the Gap corporate cafeteria and we ate typical corporate cafeteria fare facing the Golden Gate Bridge.

I also made a few media contacts when I was in town, mostly to get rate sheets and demographic information.

I basically met my objectives for this trip, but it was a fairly humble set of goals. Since I mostly wanted to get a feel for the market and see what kinds of venues might be best to approach, and my primary objective was to meet with the supplier, it didn't take much. Before I my next trip, I'll schedule some meetings to talk with potential customers.

I had about 5 hours of sleep Tuesday night, and got myself out of my hotel just a bit before 7 am. I tried to grab something at the Corner Bakery location near my hotel in Chicago, and somehow I managed to get myself turned around and heading away from the El station. When I realized my mistake, it started raining heavily, and I noticed there was no utensil to spread the cream cheese that was included in a small tub with the bagel. It was probably the worst bagel imaginable, short of something sold in the grocery store freezer section.. it was a poppy seed bagel, but somehow mysteriously loaded with sugar.

Yes, I did make my airplane. It was boarding by the time I checked in at the airport. I managed to sleep through more than half of the flight, even sandwiched as I was between an oversized guy on my left and a fidgety 17 year old girl on my right.

I took Metro from Seatac airport to the International District in Seattle and met with my friend Amelia, a German-English translator who has been out of the country for four or five months. We ate at Salumi. Mario Batali's father's place at the edge of Pioneer Square, and got all the specials for the day... an asparagus dish, a polenta dish, and some chickpea soup which had bits of ham in it that I ate around. Actually, it's mostly famous for the cured meats, but there were plenty of nice things for me to eat there also.

Afterward we drank some tea and quatsched for a while at the Panama Hotel Cafe at 6th an Main. This was also where I headed in the evening when I met with Eugene Levy, a green tea importer I knew from the FoodEx trade show. We talked business for two or three hours and I gave him a sample of the Hong Kong sweet I'm working on. (I also gave a piece to a staff member who was working the counter when we were there, who suggested I come in and meet the owner later). Sometime after I return next week, Eugene will help me by introducing me to some people that may be good contacts for me.

Today I made some calls to little papers to talk about ad rates and publicity and related stuff so that I can write up a coherent budget for my first project. One of them is interested in letting me write some articles in addition to getting a nice little interview type thing, if I place an ad. I love how blurry the distinction is between advertising and editorial departments in small media... it reminds me of my old days as an assistant editor at a similar paper, doing proofreading, layout, advertising design, and production work all in the same week.

I jogged around Greenlake once around lunchtime and walked one lap... this is routine, but it was somewhat urgent since I've been stuffing myself in Chicago. I'd like not to expand.

I had my last Korean class of the quarter, which for a subset of us has usually been cause for a potluck during previous quarters. This was no exception... I hurriedly made some kimchi dubu mandu before class after stopping at Thanh Son Tofu for some extremely fresh, hot out of the machine tofu, and at a Korean market for some kimchi and bean sprouts. I actually wanted to use my own homemade mandu pi (dumpling skins) but it was a little hot in here today so even with a liberal application of flour my skins stuck together too much; I ended up using manufactured ones. Next time I make them from scratch I'll roll out only a few at a time or use some cornstarch.

Today, beyond eating too much in Korean class, we were learning how to use verb forms to express "can/cannot" and "want" and so on. I need to start practicing Korean without the benefit of classes or I'll lose everything... there aren't any classes beyond the level I've taken for the forseeable future, and I don't want my modest effort to be wasted.

I booked a trip to San Francisco on the 21st, where I'll meet with a supplier who is in town for a few days, and start researching the Asian media and gift shop type places that I will try to sell to down there.

Coincidentally, this weekend I discovered a couple of college friends on Orkut, and one of them is now living in San Francisco and practicing law.  Today we chatted a bit on the phone about career frustrations (current or previous), food, and so on. We made plans to meet up for lunch and so on. I also have another friend there, Sally, an importer who previously lived in Seattle, and we'll talk shop a little when I'm there. I found out that Sally was in Seattle today heading over to Spokane.

One of my suppliers sent some product samples that are apparently needing more precise descriptions for customs. Hopefully that will all be cleared up tomorrow... I'd like to get them as soon as possible. This is a quantity sufficient for sales demonstrations.

Today I cooked a nice little lunch for a friend using good spring ingredients. She's going out of the country for probably just a few weeks so it's kind of a mini-farewell. I got a few morels and patty pan squashes and shallots and made a cream-based sauce for tortiglioni. I cooked a small dish of asparagus and garlic. I roasted a red bell pepper and stuffed it with a mild cream-cheese-textured chevre from a small cheesemaker in Blaine WA, and adorned with a basil leave, pepper, and meyer lemon zest. And I made my signature yuzu salad dressing with honey and mustard. I actually made small portions of each but it turned out to be a lot of food. Somehow we managed to eat almost everything though...

Afterward I took care of some trivial things and went to pottery class. I didn't feel productive, but I started assembling pieces that I threw on Sunday. I'm trying to build a kind of small sculptural piece in the style of something I saw in Japan a couple of times.

I'm also planning to take a little trip to Chicago this weekend, which I'll commit to in the morning, but I have fewer business justifications for. It turns out that it's just going to be a relatively inexpensive trip overall for various reasons so I think I'll go for it.

This week ended up being relatively unproductive when it came to work, because I needed to prepare for visitors and run various errands. On Thursday, I had two visitors from Japan and one from Victoria, BC.

Hiromi came in on Thursday morning and I picked her up at the airport. We were hoping to take a look at tulips up in the La Conner area, but the early spring weather this year had forced all of the growers to top their tulips a little early this year, so we ended up relaxing on the beach at Golden Gardens in Ballard, then having a little iced tea at Masalisa.

I had a conference call with one of my suppliers around 7pm. It was encouraging. I'll need to make some changes in my plan with that product and revise my sales objectives, but actually they are going to be more conservative than before, and that makes me feel a little better about the project because I don't have to take risks quite as substantial as I had expected.

Sachi and her Canadian friend, Sandra, arrived via the Victoria Clipper a little after 8:30, and cleared customs a little shy of 9pm. We made our way to La Spiga restaurant on Broadway and ordered Crescioni and Piadina in addition to various pasta choices. I had a pretty nice asparagus tortelli with a lemon butter sauce. We stopped at Dilletante and shared a single piece of cake between the four of us.

Friday, we played tourist all day and into the night. I took everyone to breakfast at Cafe Besalu in Ballard, we stopped at Archie McPhee and at the Ballard Locks, and we headed over to West Seattle for some postcard photography opportunities at the fishing pier and at Alki beach. We ate a little lunch at a tiny restaurant on 8th & King in the International District, Szechuan Noodle Bowl. I ordered their cold seaweed dish, a little braised bamboo shoot dish, and green onion pancakes. Two of us ordered vegetable dumplings in la-yu and soy sauce, and two ordered a vegetable udon dish in soup.

Afterword, we made a stop at Pacific Place mall, and then walked over to the Pike Place market to get vegetables and other things for dinner. We did a little gift shopping, and then briefly visited Vivace's for coffee and tea. We also made a quick run to Fran's chocolates at University Village.

Finally, we came to my place and tried unsuccessfully to get Japanese natural oak charcoal to burn in a tiny tabletop grill called a “shichirin“. This was the first time I have actually tried to use the shichirin so it was a little more trouble than I expected. I had gotten one of my potato pizzas done while my guests were fighting with the shichirin, and finally we gave up on it. I was asked to re-warm the potato pizza, which on a baking stone turned out to be a bad idea because there would have been no way to quickly bring the oven temperature down to a “warming“ temperature. and I managed to char the previously flawless but cold pizza. I them promptly managed to drop a slippery and unfortunately too flexibly plastic bottle of oil into the sink and it splashed back on to Sachi's clothing. I don't think I've ever had so many things go wrong in one meal. We did manage to eat grilled vegetables and my guests had shrimp, scallops and squid also; I just used my indoor grill pan and a cast iron skillet to stand in for the finicky oak charcoal. It didn't occur to me until far too late that I probably could have used my small “konro“ (like a gas camping stove) to ignite the charcoal.

We also had some nice yuzu ice cream and a kona coffee sorbet that I made, and dipped into a quince infused liqueur that I had started back at the end of January. Except for the comedy of errors, the food was mostly pretty good.

We finished the evening by going up the escalator in the Space Needle during the last open hour, and taking in the cityscape. Sachi and Sandra went back this morning, and Hiromi is here until the 4th.

Earlier in the week I finally got my car detailed by Fremont Auto Detail, which seems like a bit of an indulgence for someone without any consequential revenue but was very worth it... my car had been looking very sad especially on the interior. I also took care of getting some shelving I need to handle the ceramics boxes that will be coming from Japan later in May. I didn't do much that was actually useful for my business except for creating some price lists. I have another visitor to entertain from the 4th through the 7th, and then I'll get back into the swing of things.

The last few days I've been meeting people who are either potential customers or have some useful contacts for doing sales. I'm encouraged, though it's still going to be a lot of work to get the kind of volume I need in order to make a living.

I also talked to a banker who was encouraging about the prospects for my products and may even have some useful contacts for me. I still haven't picked which bank to go with, but I'm starting to feel inclined to have a small local bank on my side for keeping most of my money plus an account at a big bank for handling credit card transactions and international wire transfers.

Today I even got contact information for a buyer at a pretty significant department store, and someone at a smaller group of stores around here that tends to do specialty stuff. In both cases, it was just due to chatting with some employee at the store that I was snooping around in. It's not a sale, but it's a more direct route to people that make buying decisions than I expected I'd need.

Of course, it would have been sensible to get customers lined up before I made this leap. But there is a kind of thrill in doing it the hard way :)

One thing I'm a little embarrassed about is my product samples presentation... I really need something better than a cardboard box filled with an assortment of things when I start presenting to customers that are strangers to me... so I started hunting for something that will work better as a samples case.

I ate a dosa today at a South Indian restaurant in Bellevue for dinner. I need to avoid spending money at restaurants right now, but it was a kind of business meeting. Other good stuff I acquired this week include a cheese with embedded lavender and fennel made by Quillisascut. I love those guys. I've been eating simple stuff this week but I haven't completely gotten out of the habit of buying good ingredients... I may have to be more parsimonious if I don't manage to make a few good sales in the near future, though.