Jason Truesdell : Pursuing My Passions
A life in flux. Soon to be immigrant to Japan. Recently migrated this blog from another platform after many years of neglect (about March 6, 2017). Sorry for the styling and functionality potholes; I am working on cleaning things up and making it usable again.

Hoteres 2005, Day 3

March 10, 2005, 7:41 AM

I tried to compress seeing all of the Tokyo Hotel, Restaurant and Catering show into one day this year. It was quite similar to last year, but I did find some excellent suppliers of Japanese tableware for restaurant and gift markets… some very stylish bamboo tokkuri from a couple of makers, some nice contemporary nurimono (lacquerware), and some Singapore-made furnace glass tableware well suited for trendy Asian restaurants.

Nothing too exciting in the equipment arena this year; maybe I saw everything imaginable last year. The really cool “clean fryer” I saw last year was apparently absent and I didn’t see anything that was totally new to me, save a variation of the self-shaking wok which featured a corkscrew stirring mechanism.

One company showed off a nifty line of teas produced in China, containing hand-tied teas with flowers that “bloom” as the tea leaves expand; the product is nearing a launch in Japan. The teas are all about the drama of the flowers revealing themselves; the exhibition design had them presented in wine glasses or glass teapots. I’ll get some samples when their packaging design is ready to go next month. It seems like a clever concept, though I think they are targeting about a $2.50–3.00 retail price per bundle (essentially one pot), so that may be a very narrow market in the U.S. In Japan, they are targeting the bridal and banquet markets.

I’ve been facing a little bit of pain in my legs and back the last couple of days… when I left for Hong Kong I swapped out my worn-out custom orthotics for the standard ones in my usually comfy Ecco loafers, and I think my feet aren’t happy about the sudden change.

Tomorrow I think I’ll just spend the whole day at FoodEx, where I’d like to follow up on some things that I looked at previously.

One item that I received a small sample of turned out to be more interesting than I initially gave it credit for. It’s a wheat-free and soy-free “soy sauce” that tastes very similar to the real thing. It’s apparently meant to satisfy a particularly narrow range of folks allergic to wheat or soy proteins. It’s made with compressed sesame seeds, barley and salt instead of soy beans, wheat and salt. I used it in tonight’s dinner and it worked quite well; it had a pleasant taste, and was functionally equivalent to soy sauce as a seasoning. I should find out if the manufacturer is willing to export it. It wasn’t made by the usual soy sauce suspects (Kikkoman, Yamasa, etc.)

FoodEx 2005, Day 2: The Japanese section, and business dinner

March 9, 2005, 8:17 AM

I managed to get a little misdirected on the train this morning, but I wasn’t the only one confused by the ambiguities of the Keiyo-sen; a Japanese couple opposite me was equally bewildered to be moving nowhere closer to Kaihin-makuhari station. I think I had this problem once last year, so I should know better, but it was comforting to know it was easy to be confused.

The other couple turned out to be running a wine importing company, so we chatted a little bit about our businesses and exchanged business cards. They seem to mostly sell German and French wines, at wholesale and in a little retail shop.

Since I focused on the Japan section today, I got to see that in fact the Japanese specialty food trade doesn’t change nearly as rapidly as I had previously thought. In spite of an apparently neverending stream of variations of bottled drinks, most of what I saw this year was, in one form or another, in last year’s show also. But I did see some good stuff, including a vinegar manufacturer and some nice foods from Hokkaido. I was kind of interested in a sea vegetable called “umi-budou” (sea grapes) which have a unique briny taste; alas, they don’t travel well. Some of the local producers of foods might have some potential with high end venues in the U.S., though sometimes the packaging isn’t quite hip enough to reach a mainstream audience.

I think I’ve still only seen about two-thirds of the show, but I hit most of the areas of interest to my company; I’d love to spend a little time looking at some of the European products, just out of professional, and culinary, curiosity. But tomorrow I think I’ll spend a full day at Hoteres and decide how to divide up my Friday thereafter.

A representative from the trading company that’s helping me source yuzu products took me out to dinner with a business acquaintance of his and invited Hiromi along. We had a nice fully vegetarian meal at a restaurant near Tokyo station. My contact’s wife was actually vegetarian, but he said she has unfortunately passed away… Anyway, with a day advance notice, that restaurant can make everything vegetarian. We had a kind of omakase menu, featuring some regional varietal of thin leek blanched and dressed in a mustard-miso based dressing; some hiya-yakko style gomadoufu; a little tounyuu nabe (soy milk hot pot) which had some yomogi (mugwort)-seasoned konnyaku and Japanese leeks. Some boiled glutinous rice, almost fermented like South Indian idli, served as a bed for a nimono of spring bamboo shoots garnished with a cooked cherry blossom. We had some nice parcels of yuba fried in a dough made from soybeans, accompanied by tara no me (a kind of wild mountain vegetable common in springtime) tempura; these were simply offered with salt for dipping. We had some sakura udon, house-made udon colored with crushed cherry blossoms, in a vegetarian kakejiru (soup base). And finally we had a bit of rose-infused ice cream.

Along the way we tried some imo-jochu (Japanese sweet potato vodka), regular grain-based shochu, and two kinds of cold sake. Mr. Hiba indicated that he prefers to have a variety of drinks to taste during a meal… It’s a good thing I don’t drink heavily or this could have been very treacherous.

I’m a little sleepy, and I’m up a little late, but I hope to make some good use of time at the Hoteres show tomorrow.

FoodEx 2005, Day 1

March 8, 2005, 7:01 AM

I spent most of the day in the international section of FoodEx, mostly because that’s the hall where I entered. I wanted to briefly say hi to my dragon beard candy supplier, and I also had a meeting planned with a yuzu juice supplier in the afternoon, who planned to meet me in the international hall.

A few companies I ran into had products quite compatible with my vision, so I spent a little extra time talking to a few of them. Among them, I met a Hong Kong based supplier of certified organic teas from China, which also seemed to have an excellent packaging design team. The woman who manages their business said that she spends a lot of time finding the teas and might only take one of the many selections of tea from a particular farm. I found a Malaysian-based producer of beautifully packaged moon cakes, very contemporary and hip looking, and fairly nice quality; the same company makes some nicely packaged European/Asian style cookies and cakes that have some crossover appeal. Another interesting concept was a Singapore-based old-school cafe with a contemporary interior design, and a signature toast spread that’s a sweet custard base flavored with a Singaporean herb. Most of those companies have products that would fit in beautifully in upscale supermarkets; they wouldn’t have an appeal limited to a first-generation immigrant audience. At the same time, the prices should be a little more compatible with the needs of these types of markets than my ultra-high-end candy.

As last year, official policy prohibits me taking photos during the food show, but I may get some packaging shots online from samples in the next day or two.

I met with a yuzu juice company I’ve been trying to get prices out of for the last 6 months or so. It sounds like it might be a bit of a problem to get the exact configuration I need from them until summer or so, when some new factory equipment is coming online. However, I now have a source should I need, say, 5000 or 10,000 liters of yuzu juice in bulk packaging. The main problem is that it will need to transport such an item in a refrigerated container, which would preclude any consolidation. And the pricing isn’t really that pleasant to look at for anything shy of 15,000 liters (which is nearly a full container load). So I might have to hold off on yuzu juice and related products until they can supply their shelf-stable products this summer.

It turns out, though, that they would be able to custom manufacture some salad dressing recipes and other related products I’ve been investigating, and they can also supply other useful Japanese fruit commodities made from kabosu, daidai, shikuuwaasaa, and so on. They even can provide me with pure yuzu oil, which is even higher grade than most cosmetics are using. So, although I’m not thrilled with the cost, I’m happy I can finally answer customer requests for yuzu products.

Tomorrow I’ll be at FoodEx again, and I will probably take all of Thursday at Hoteres.

Just before FoodEx

March 7, 2005, 5:51 AM

So I thought I’d do some… er… research before FoodEx, and I thought it would be very important to know how these two cakes taste.

They came from the patisserie Gerard Mulot in the basement of Shinjuku’s Takashimaya.

Cake 017-150w Chocolate from Gerard Mulot

I can report that both surpassed my expectations. The caramel and apricot tart or flan on the left was pushing the envelope on the caramelization, just to the point where the caramelization could go no further without disaster striking. and was surprisingly light on the sugar. (As the homeless culinary appreciation sensei in Tampopo explained, French cuisine is a constant battle with burns). The other cake featured two layers of chocolate ganache or mousse atop a small layer of chocolate sponge cake, covered with the intense chocolate you can see in the photo. It was seriously chocolate… minimal sweetness, very complex. I just wish I could get this in Seattle.

While I was at it I picked up some yuzu candy and yuzu seeds, and tried some tonyu gelato. Lunch involved some ordinary respectable pizza margherita and kinoko cream soup.

I also chatted with someone else in the department store who works for a rising specialty food company in Yamagata, and she put me in touch with their head office. I may have the chance to meet with them before leaving town. This company makes some really nice products with various fruits; it clearly focuses on a domestic audience, but might have some potential in upscale New York and San Francisco supermarkets or department store shops if the wholesale price is right.

My home is chaos

February 19, 2005, 7:05 PM

My apartment is now barely livable. After a series of new shipments, including the arrival of additional shipping supplies, and attempts at making passable photographs of products by turning my kitchen table into a makeshift studio, I barely have enough room to walk. I also have some gutted electronics in my living room, as I was trying to complete a low-cost upgrade to substitute for my briefly malfunctioning, and subsequently repaired, laptop computer. That upgrade process did not go smoothly, and the evidence of the trouble is right in

I started hunting for some low-cost storage and office space, but my choices are not enviable. The closest one is probably the best fit for my needs, though it might be a little small; the cheapest one has some unpleasant features, namely the proximity of a constantly humming transformer, and a lack of light in the section more practical for office space. Another one is more versatile but has a high total cost and is kind of out of the way; although reasonbly convenient to my home, it's convenient to nearly no one else in the city, located in northern Magnolia.

I'll try to nail down my solution for space next week, before I fly off to Hong Kong. I will go to Hong Kong to meet with my candy supplier and see their retail locations and their production facility. A couple of days later, I'll attend, and to some extent, participate in FoodEx 2005 in Tokyo. This trip will be pretty short, but I'll also try to cram in a visit to a yuzu farm in west Japan if I can arrange everything in time.

Last Sunday I managed to snag some sichuan pepper at the Beaverton Uwajimaya. After years of absence from the US market, this was a pleasant treat. I cooked some yu-tsai (na-no-hana) with ganmodoki and sichuan pepper, as well as some fresh peqin chilies. It was simple and had a pleasant numbing taste... Except for a dish I had back during the fall festival with a friend who somehow obtained some smuggled sichuan peppers, apparently from Canada, I haven't had a dish featuring sichuan pepper for years. I'm thinking of revisiting a dish my Chinese neighbor in Marburg, Germany used to make, which was basically thin sliced potatoes sauteed with sichuan pepper and a little salt.

I've had some bad luck with atsuage recently... this week marked my second recent attempt to make a stuffed atsuage that turned out to already have passed its prime. The expiration dates seemed fine, but the taste was strangely sour... two different stores, two different brands, two different disappointments. I was happier eating my eringii, carrot and greens filling.

Today in Beaverton I saw a familiar brand while doing a demo... Representatives from a company I met at FoodEx last year, Fuji Oil's Soyafarm, were demoing some tofu nuggets meant for the US market, and some fried reheatable yuba-wrapped edamame. I still prefer Soyafarm's soy milk yogurt and soy milk; that company had the nicest attempts at soy milk yogurt I have ever tested. But I would recommend with only the slightest of reservations the yuba-wrapped edamame. My only complaint is that they were a little salty, and maybe a little microwave-soggy. I don't know if there are ways around those defects; the salt might have been added for the demo purposes only, for all I know.

The week in review

January 28, 2005, 11:22 PM

The last couple of days I have alternately been craving sappari foods and the completely unhealthy. Yesterday I decided to try an experiment... I tried wrapping some soft, vacuum-packed yuba that I bought in Kyoto in October around some mochi with a little bit of nori for color, then fried them in some oil until golden. After I fried them, I set them in a bowl of kakejiru, which is basically seasoned dashi (japanese soup stock) with soy sauce and mirin in it.

The flavor was just about right, but I need to learn some tricks to keep the mochi from bursting the yuba and nori apart. The presentation left a little something to be desired. I tried using some toothpicks to hold everything together, but it wasn't quite enough. I might try using thinner cuts of kiri-mochi next time, and I might skip boiling the mochi first, just to see how it expands. I recall having some fried nori-wrapped natto in Japan, and some fried nori-wrapped yuba in a Chinese restaurant in Seattle, but I can't remember eating any of nori-wrapped fried mochi. The yuba seems to like being fried... the texture was really nice.

I had set out to take some photos of the results, but I wasn't quite happy with how everything looked when I finished, although I did appreciate the flavors. I'll try again someday.

For lunch today, I made a nice soba with a little bit of rolled yuba and some scallions. I also served the soba in my kakejiru, which I've had in the freezer for awhile. It didn't seem to suffer, though.

The last few days I've finally made some serious progress on my internet store, so next week sometime I expect to have some of my new products up on YuzuMura.com. I decided that I'm going to use an off-the-shelf solution that meets most of my needs; after I get it set up, I'll say goodbye to bCentral, which has worked for a basic shopping cart but doesn't meet my upcoming needs.

Unfortunately, I've been waiting for a new shipment of Dragon Beard Candy to arrive for most of the week... A comedy of errors with a new freight provider means that, even though the cargo arrived last weekend, it won't be able to be processed by my customs broker until Monday. Considering how little inventory is available on the store shelves of Uwajimaya stores, this is an irritating problem.

I've gotten a lot of walking in over the last week. Since I have been carless, I've been walking to Ballard to do various errands most days. That gives me a little more than an hour of low-intensity exercise... I should get myself jogging again, though.

Maybe one or two days off

December 24, 2004, 1:12 AM

Most people take Christmas Eve off, but I'll probably do a few hours of promotions at Uwajimaya Seattle before attending a family party.

The Hong Kong folks took off Wednesday, only a few hours after Hiromi arrived in Seattle for a two-week visit. Tuesday, our last full day, we ran around doing a few morning errands, although I dropped Mr. Wong's son Hong off at GameWorks, where he spent about 6 hours playing "Street Fighter 3."

Everyone else went shopping. We stopped at the Pike Place Market for a whirlwind tour and visited Bacco for lunch in their new "Bistro" location, where Mr. & Mrs. Wong and Lavina shared a crab sandwich and a lox bagel with some soup and salad. I had a panini of some sort suitable for vegetarians.

I think I added about 5 pounds to my waistline in the last two weeks due to constant restaurant eating, even though I tried to be more cautious about how much food I was putting down my throat. With no meaningful level of exercise and a plentiful supply of heavy food portions, I was feeling some serious stomach pressure by the end of the week.

We ate our last dinner together at Lark in Seattle, which roughly met expectations and was overall quite appealing to my supplier. The atmosphere is pleasant, the food is decent, the portions are just right for sharing between four or five people. Not counting alcohol, I think we spent about $23-24/person including a reasonable tip. (Keep in mind that none of us were starving). With the alcohol I think it was a little higher, as the wine list tended to be pricy. We had a modestly priced sparkling wine at about $32/bottle and a couple of other drinks, but I don't recall seeing a red wine under $50/bottle on their wine list.

Today I ran around like a madman in the afternoon but it was mostly in search of food for the next few days. I fulfilled a wholesale order in the morning. Hiromi was driving tonight's dinner plan, featuring a tofu gnocchi and a gobo soup from a Japanese macrobiotic magazine I picked up on my last trip, and I prepared something for tomorrow's family gathering, basically filo cups filled with a savory cheesecake, upon which I will place some sauteed chanterelles with sage pesto and shallots, or probably some lox and capers for the non-vegetarians.

I need to eat more judiciously the next few weeks so that the holidays don't lead me back to my early Microsoft expansion...

Last day before a long journey home

December 20, 2004, 12:24 AM

We had our last demo today, in Milpitas, which attracted record crowds and pretty respectable sales. Saturday was surprisingly calm in Foster City, but the 99 Ranch store there is beautiful and well-suited for presenting the candy.

We had a few issues with proper display of the product in one store yesterday, and today we discovered one store had mislaid our cardboard display stand since signing for delivery. I am hoping to properly resolve these in the next couple of days.

I'm expecting good results overall in the Bay Area as word spreads, and we had a healthy launch for the area this week.

Tonight I learned one of the stores in Seattle has gone through a lot of inventory in the last two weeks, so I'm trying to decide whether to pull some inventory from other stores or to sacrifice some of my inventory meant for internet orders. I wasn't expecting to need another shipment this quickly, and the Hong Kong side had some unexpected orders, so I had not budgeted for a new order, and the Hong Kong office doesn't have much capacity to spare as they ramp up for Chinese New Year.

We ended up eating at a really horrible Japanese restaurant tonight after a tour of Macy's in San Francisco. I knew it was trouble before walking in, but my preference was overridden. I ate some not so freshly boiled edamame, a strange squash-filled roll, and some oddly prepared firm agedashi-doufu. I couldn't eat two full pieces of the agedashi-doufu because it was so mediocre. The staff didn't understand Japanese, and as far as I can tell from the misspellings on the menu and the waitstaff interactions, everybody working there was Korean. I left at the suggestion of Lavina to hunt down something I might enjoy more, and walked around aimlessly looking for a snack.

Last night we had a good meal in North Beach though, so I think that makes up for it.

The Bamboo Garden team is here

December 9, 2004, 11:38 PM

Mr. Wong, Mrs. Cheng, and two other key staff members of Bamboo Gardenhave arrived safely. I trust they are now getting some sleep. We had countless errands to run this afternoon, including nailing down the final schedule, routing the new candy shipment, and sending some media to the 99 Ranch promotions folks. Afterward, we made some attempt to find large quantities of cornstarch, which Mr. Wong was loath to bring on the airplane and risk misinterpretation by Homeland Security folks.

Before turning on full-productivity mode, we stopped at Cafe Besalu for a little breakfast and caffeine, with a little bit of chatter. After that, I was either on the phone or driving somewhere or writing up a shipping order for the next 5 or 6 hours. We mellowed out around 5:30 pm, although it took me a good 30 minutes to make it from Queen Anne back to Fremont due to heavy traffic. I did some prep work in the kitchen and came back after they had time to take a shower.

I did manage to make them a little dinner, but I think we didn't eat until about 8:30.... I made a potato pizza with sage pesto, chanterelles, and thin slices of eggplant, a mixed green salad with yuzu vinaigrette, a little squash-potato soup, some grilled mushrooms with basil and garlic, and some green beans with lion’s mane mushrooms and ginger. We finished off the pear sorbet which I think I mentioned here a few weeks ago, and it still tasted pretty decent.

The schedule for Bay Area is now settled, though I think the actual time of day might still need clarification.

  • December 15: 99 Ranch Daly City, 250 Skyline Plaza, Daly City, CA 94015
  • December 16: 99 Ranch Cupertino, 10983 North Wolfe Road, Cupertino, CA 95014
  • December 17: 99 Ranch Richmond, 3288 Pierce Street, Richmond, CA 94804
  • December 18: 99 Ranch Foster City, 1070 Foster City Blvd., Foster City, CA 94404
  • December 19: 99 Ranch Milpitas, 338 Barbar Lane, Milpitas, CA 95035

Foggy day

November 28, 2004, 11:37 PM

Early this morning I drove to Beaverton, Oregon for in-store demos, and it was incredible how thick the fog was along the way. As I approached Olympia, it got progressively thicker. I thought it might be a morning thing, but on the way back home in the evening, the fog was about as dense.

The weather has been pretty cold recently. I set myself up near the front of Uwajimaya and occasionally thought it would be nice to have something even warmer than my yellow Merlino wool sweater. The opening and closing doors brought a lot of cool air whooshing past my little spot.

The last few days I tended to eat leftovers with slight modifications. I still have a little bit of my squash gratin left over, but it gets pretty soft upon reheating. I didn't eat a proper lunch on Saturday, when I was doing a demo in Seattle. I don't know if I wasn't hungry or if I just forgot to eat.

I was happy to find some yuzu-shichimi seasoned potato chips at the Bellevue Uwajimaya on Friday. I might not indulge on a regular basis, but the taste was pretty nice.

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