Jason Truesdell : Pursuing My Passions
A life in flux. Soon to be immigrant to Japan. Recently migrated this blog from another platform after many years of neglect (about March 6, 2017). Sorry for the styling and functionality potholes; I am working on cleaning things up and making it usable again.

Thanksgiving and new geek toys

November 25, 2004, 11:34 PM

I had some dinner guests yesterday, not quite something I had planned. I was planning on making squash gnocchi for myself anyway so I added a few other dishes and had a little party... a little salad with pomegranate seeds, a frittata, a little mushroom dish with some garlic and rosemary, and of course the squash gnocchi, made using potatoes, kabocha, and flour, roughly estimated. I then served some sweet potato ice cream and pear sorbet. The pear sorbet turned out really nicely... nothing more than pureed, slightly cooked fragrant pears, sugar, and lemon juice.

Today I woke up after sleeping a rough 5 hours, and then I was up for a couple of hours before I crashed again. It was a little late to properly prepare my planned contribution to a Jennifer-hosted Thanksgiving. I made a hurried bread dough and then I prepared a butternut squash gratin, which was a good way of using up the extra pureed kabocha and heavy cream from yesterday. Today's stuff was a little rushed, so it didn't turn out as well as yesterday's food.

I got a replacement for my damaged Sony Ericsson T616 cell phone. I settled on a Motorola Mpx220, which I hunted down at a Best Buy location after abortive attempts to order it online. It seems like a decent choice so far, though I'm having some little frustrations with it.

The voice recognition works better than my last phone's "voice tag" system, though it doesn't seem to work in handsfree mode. The camera was behaving erratically yesterday but seems not so completely insane today. I had some issues setting up features like email and so on because the menu system was not initially very intuitive for setting up new accounts.

Voice quality is decent, and I can hear better than I did with my T616. The internet features are substantially better, and syncronizing my address book with Outlook is absolutely painless; it was something I dreaded when I was trying to do that with my Sony phone, because I was always wondering which contacts would suddenly be duplicated and also whether the phone would even be detected by the Sony-bundled package. ActiveSync is actually a pleasant experience, which is surprising to me, considering all the horrible things that people said about ActiveSync a few years ago.

The next few days I'll be doing in-store demos for my candy at the Uwajimaya stores, and then I have to furiously get my publicity stuff together.

Sales picking up

November 15, 2004, 12:24 AM

I had a busy weekend doing more promotions, this time at Uwajimaya Beaverton and Bellevue. I had lots of trouble setting up, because I couldn't find my product on display anywhere and nobody knew where it was. It turned out that what I had sent them a few weeks ago had almost entirely been sold, and that's why it was nowhere to be seen.

My bamboo display cabinet for the candy was hiding upstairs in storage. It hadn't been unpacked, although it had been at the store for quite a while. So I spent some time unpacking and setting up the cabinet. Shipping stress damaged the cabinet slightly, and adhesive from packing tape affixed to the plexiglass door on the cabinet stuck to face of the door. I spent an hour scrubbing off the adhesive residue.

After returning from Portland, late at night, I made a little stop at a Diwali party at a friend's home in Capitol Hill. Everyone tried their hardest to lose money gambling; I didn't pass up the marketing opportunity to hand out sweets, which is a reasonable thing to do on Diwali. 

My promotion at Bellevue this Sunday was beyond all historical comparisons. Usually it's one of the toughest places to sell the candy, but it sold really well today. My memory of last week's sales might be a little inaccurate, but I think that I sold slightly more today in Bellevue than I sold last Saturday in Seattle. That never happens. I am wondering if people are feeling festive, if I'm getting better at telling the story, or if people are finally starting to see the value in something like this.

Afterward, I stopped at Patrick's home. He made a matsutake risotto and an onion soup, accommodating my vegetarian quirk with a mushroom based broth. I ate so strangely the last couple of days that I was inadequately hungry, though I kept eating... today's brunch was two really large pastries from Le Boulangerie in Wallingford, and no real food except a bit of seasoned fava bean snack I nibbled on right after finishing up at Uwajimaya today. Maybe my body was in starvation mode and confused.

Early in the week I made a satsumaimo (Japanese sweet potato) ice cream which turned out to have a pretty nice texture and flavor. My blender was quite flustered by the low proportion of liquids to solids, but it survived.

My mid-week entertainment involved a stop at Troiani for lunch, where I had a decent but unremarkable penne dish. The restaurant belongs in a mafia movie. It's huge, dramatic, expensive, and apparently well-funded. I had a nice little savory crepe at 611 Supreme on the same day, which was a refreshing contrast.

Pizza and promotions

November 7, 2004, 11:19 PM

Saturday marked my first in-store promotion for the Dragon Beard Candy since returning from Japan. I did pretty well with large gift boxes, which was unexpected. This is the second piece of evidence that I may have under-ordered large gift boxes. The small boxes are selling too, but the big boxes are outpacing small box sales for the first time.

I anticipated that the percentage of big gift box sales would increase in November, so I weighed that when placing my order, but I wasn't quite expecting this.

The sample size is small, so this may just be a fluke. But I expect this will be a good month for sales.

This afternoon, I visited my grandmother's house for a bit of a family gathering; my uncle Jeffrey is visiting briefly from North Carolina. Two of my aunts made appetizers... a baked artichoke dip and some stuffed mushrooms.  and baked a bunch of pizzas using my signature pizza dough. I made one with thin slices of Japanese eggplant, one with yuzu-marinated fennel and a simple olive oil base, and one with shiitake and oyster mushrooms. There was also one with an arugula pesto and some roasted peppers with soft chevre. I don't eat meat, but I made pepperoni pizzas for the carnivorous ones, and I finished with a gorgonzola, pear and caramelized onion pizza.

It was nice to see everyone... I don't see my aunts and uncles very often these days, and I know I'll be incredibly busy until Christmas.

Civic obligations, yuzu, photos from Japan

November 2, 2004, 7:29 PM

Post-jetlag insomnia has set in over the last few days, but I woke up and started some of the necessary housecleaning I've neglected since returning from Japan.

I managed to get myself to the polling station near my home... it's just a short walk. I was expecting it to be crowded, but there were no lines out the door... it was busy around 3pm, but nobody had to wait.

This afternoon I made a surprising discovery... In one of my carry-on bags, I discovered three yuzu and another deteriorating citrus fruit from Mashiko inside another plastic bag.

The yuzu are still in good shape, but I need to use them fast because there is some hint of deterioration. The other fruit, whose name I forget, was already in bad shape when it came off the tree, but it had a nice aroma.

Mr. Minowa, a ceramic artist I met in Mashiko whose work I have been importing, drove me to the train station after I met him on the last Friday of my Japan trip. Somewhere on the way toward Kasama, he noticed a big yuzu tree in someone's front yard and started reaching over the fence to acquire a few fruit, still mostly green. He wasn't terribly concerned about the owner of the house; he said they wouldn't be missed because there are a lot of yuzu.

I was bummed out because I knew I'd have to leave most of them in Japan, but I did use one of the yuzu to keep some apples from browning when I made a cheese fondue. It turns out that the yuzu found themselves in my luggage after all. I don't know if I unconsciously grabbed them or if Hiromi slipped them into one of the bags, or if something else happened. But it's an excellent excuse to make yudoufu.

Last night I finally bulk-resized photos that I should have posted while still in Japan, but I got a little bit busy. The first few photos shown below are from my visit to Mr. Minowa, who lives in Mashiko, close to Kasama. The last time I was here with Hiromi, it was completely dark. So Minowa-san was happy to give me a tour of his home in daylight, and his wife served really nice apples and English tea.

 

Minowa-san is showing me the flora in his backyard.
Sansho fruit pods on the tree This is a citrus plant called sansho. The seed pods are very aromatic; rubbing the skin reveals hints of citrus with some cinnamon-like base notes. The leaves are also edible and make a nice garnish, although Minowa-san says this variety of sansho has better fruit than leaves.
Sansho detail photo Mr. Minowa gave me some sansho to take home.
Sansho detail with extracted seeds The black seedpods in here can be used in cooking, and will be similar to the Chinese sichuan pepper; they might have a slight numbing effect on the tongue. Minowa-san said this variety's seeds are better when green; fall is a little late for harvesting for culinary purposes.
Japanese flowers A few close-in shots of flowers from Minowa's backyard.
Japanese flowers I don't know anything about flowers, but this isn't a daisy.
Japanese flowers Minowa-san was telling me the Japanese names of each of the flowers, but I promptly forgot because I only caught each name once or twice, and he showed me a lot.
Japanese flowers Regardless of the name, this is a really nifty flower.
Yakimono from Mashiko-Tanaka Saori At one of the galleries I work with, I saw this work. Tanaka Saori does a lot with interesting abstract motifs; they feel a little rustic but have sort of modern appeal.
Yakimono from Mashiko with momiji Another artist I like had a lot of momiji (Japanese maple) motifs.
Yakimono from Mashiko, toruko (Turkish) blue The gallery where I found Minowa-san's work last time was highlighting a Mashiko artist who does lots of work with Turkish Blue glazes.
Hanamaki meal at Oosawa onsen OK, it's a little late, but here's the spread from the hot springs resort called Oosawa Onsen in Hanamaki (near Morioka) where I stayed on my second night of this trip. This is the vegetarian meal. I was impressed because rather than just provide fish-less or meatless versions of the same things they served to my friend, they changed a number of side dishes for balance purposes. This was one of the nicest meals on the trip.
Edamame Yuba, tofu, and shiso with shredded vegetables Proof that some of the nicest dishes are also the simplest. Some tofu and I believe edamame-yuba is served with shredded vegetables, a little wasabi, shiso, and a dipping sauce (not pictured).
Persimmon (kaki) stuffed with aemono Another one of the side dishes. I'm a pushover for things presented in sweet, crisp hollowed-out persimmons, ever since I had a little ohitashi presented in a persimmon at Yuu-an (Nishi-shinjuku) a few years ago. This is a kind of ae-mono, lightly dressed vegetables.
small sweet Japanese kabocha stuffed with kinoko and takenoko A warm side dish brought after we started eating, this small sweet squash half is filled with various mushrooms, bamboo shoots, and tiny eggplant. It's a very clean flavor, and the broth poured over is slightly thickened, probably with katakuriko.
Hiromi and another cheerleader in Tokyo, Japan Hiromi's (center/top) hobby is cheerleading, so she invited me to watch her team perform at a football game, along with my friend and sometimes assistant Kazue, who returned to Japan during my own business trip.

Busy busy busy

October 27, 2004, 6:50 PM

I'm trying to keep up with work, both the logistics/marketing/store display stuff, the follow-up from my trip, and some outside work I took on... I'll put up photos from the last days of my trip as soon as I can handle the distraction.

I can't avoid eating, though. Tonight I made a simple minestrone with turnips, zucchini, the usual soup base vegetables, cannelini, pasta and some finely chopped chanterelles. At the Ballard Market, chanterelles were under $5/pound. I dressed the minestrone with some quickly made basil pesto and a splash of roasted pumpkin seed oil. Yesterday's dinner was penne with eringii, shallots, broccoli and some cream and parmesan, done on a Japanese scale... 2 weeks of paying for minimally subsidized agriculture and expensive distribution networks has made me a little more restrained. But today I made enough minestrone for lunch for the next week, and a big chocolate sesame cake that I shouldn't finish by myself.

Lots of stuff to work on tomorrow... oh, and tonight.

The good news is my jetlag is in check so far... I woke up around 7 this morning with about 6 hours of sleep, and that's an improvement of waking up at 5am with 4 hours. Tonight I'll try to sleep before midnight.

Kyoto Weekend

October 18, 2004, 10:11 PM
In front of Kyoto station
Hiromi and I departed to Kyoto Saturday morning... it was a trip full of amazingly close calls. We arrived at the Haneda airport just in time, after missing a connection. We had a few other complications involving catching buses, trains, and even the airplane back... Hiromi went to retrieve some items from a locker in Osaka station, which she had trouble finding because we turned out to be on the wrong side of the station. Already on a tight return schedule, I further messed things up when Hiromi and I were readjusting the two pieces of luggage, camera, and two shopping bags we were carrying back to Tokyo. Somehow, a strap on my backpack or maybe Hiromi's camera bag caught my eyeglass frame as I was removing heavy things from my body inside the train... My eyeglasses popped off my face, slid across the train car floor, and landed in the gap between the train and the platform, essentially unreachable to the most dexterous and skinny of human bodies. The station attendants suggested we wait for the train to depart before retrieving the items, and we lost about 10 minutes between trains, missing a monorail connection, and again arriving just in time for the return flight.

As for the trip itself, it was both pleasant and reasonably productive. We stopped at a yuzen fabric dye and painted fabric decoration workshop, and chatted with the someone who makes pillows, purses, and other fabric-based crafts. Although I suppose these items would be quite expensive if imported in the US, I like the work and would like to try to find a way to make it possible to bring into the US.

The labor involves traditional dying and decoration processes but the look would fit in with contemporary lifestyles. Hiromi bought a purse (pictured here) that has a pretty interesting cut and looks pretty good when worn...

Our first night in Kyoto was a kind of multicourse meal involving fresh yuba, skimmed by hand from the surface of thick soy milk. We had yuba in various preparations, yubadoufu, and other pleasant things. The entire meal was pleasantly sappari, although we decided to tempt fate and order a sort of spring roll made with yuba as the skin and what turned out to be typically Japanese processed cheese inside. This was pleasant, though if I did this back home I think I'd probably be using some camembert or raclette cheeses.

We met up with Sachi, who visited me in Seattle during Golden Week, Sunday afternoon, but not before a breakfast that included a soy milk warabi-mochi. Warabi-mochi are a chewy confection which I think are actually made with kuzu (arrowroot) starch. Hiromi discovered the shop in a guidebook, and when we arrived, we realized it should have been in Fremont, were we in Seattle and if the King County Health Department didn't have an aversion to pets in restaurants. The shop was actually mostly selling dog toys and baked items for dogs, and the cafe was just there as a diversion for their customers. We had two orders of Warabi-mochi, and some Japanese interpretations of the Korean drinks soo jeong-gwa (persimmon punch with cinnamon and ginger) and yuja-cha (yuzu tea). The rest of the short menu was multiethnic and rarely Japanese. The soymilk smoothed out the texture of the warabi mochi and what we had were much creamier than the typical confection by the same name... I suppose that might be meaningless to most folks who don't spend a lot of time eating Japanese sweets, but it's the best I can do to describe it... Our dish was adorned with a maple leaf and dressed with kuromitsu (black sugar honey syrup) and kinako (toasted soybean powder).

With Sachiko, of course, we spent most of our time walking across the Kumo-gawa river toward Gion, eating nibbles at other Japanese confectioners and senbe-makers. We even sampled some usu-jio umeboshi that are typically sold for something approaching JPY 300 each (a shy $3). She had to head off within a couple of hours due to a fairly long train ride back to her home in Wakayama, and, I think, trying to match the schedule of her friends that she had visited Arashi-yama with earlier in the day.

After wandering around in search of an exciting dinner option, we backtracked to Gion and picked a restaurant where we had more tofu and yuba dishes, in addition to some stuffed Kyoto eggplant (almost Italian), grilled mushrooms with butter, salt, pepper and garlic), and some salt-roasted ginnan nuts. We had a nigori-sake (unfiltered) which was slightly effervescent, and some excellent pickled daikon served with a little grated ginger. 

Monday, we made a pilgrimage to Del Cook, in Nose, a rustic area in the north end of Osaka. We were perhaps too focused on eating and enjoying the view to take any photos of the food, but it suffices to say that everything was as beautifully presented as the rest of the scenery. We had the fancier of the two available lunch courses, and mine was altered to be suitable for a vegetarian. We started with a small bowl of chopped persimmons served, in my case, with unsweetened yogurt, some black sesame seeds, and, I think, ginnan or similar nuts. A little coarse salt provided a little contrast to the light sweetness. 

We had a creamy gobo (burdock root) soup with a little bit of milk foam, served in cute little cups and small spoons, providing a bit of an espresso machiatto deception. Some naturally leavened breads made by Del himself provided a nice accompaniment, which we soon devoured and of which we declined an offer for a second serving. The next course was a baby organic leaf salad, served with some charcoal grilled fish for Hiromi, and some similarly prepared Kyoto-sized eggplant halves in my case. Hiromi also had a course of risotto and grilled hotate (scallops), and mine was a similar risotto and some grilled matsutake mushrooms which had been hand gathered by an older woman who operates a similarly rustic Japanese restaurant next door.

Before dessert we had something of a palate cleanser course of black currant sorbet and finely chopped pears in a light syrup. A rustic apple tart was accompanied by chestnut ice cream.

After our lunch, we were able to stop in Del's kitchen and chat a bit. There was no dinner meal planned for the evening, so he was able to talk with more leisure than otherwise, although it was clear he was exhausted. He also gave us a sample of some very nice yuzu mascarpone sorbet which went out on the dessert plates of those in the second seating.

Hiromi and I took a little walk with Del and his dogs, meeting the neighboring restaurant's ducks and walking past a backyard garden. We had a beautiful view of the Nose valley facing down the hill. One of the dogs jumped into a reservoir and swam a bit, then delighted in shaking off the water as close to his human companions as possible. As we returned to the restaurant to gather our things and settle our bill, we saw the obaasan (granny, respectfully) who runs the neighboring restaurant ride up on a motorcycle after apparently running some errands. Del says that she's been known to dive for abalone herself and share the bounty with his restaurant.

Jason, Del & one of the assistant chefs de dog

The neighbor ducks

Nose valley

 

I drove all day

September 27, 2004, 2:11 PM

Sunday morning, dark and early, I extracted myself from bed around 5:30 am, finished packing some ceramics samples, almost finished packing clothing, and carried everything down to my car after a quick shower. I think I actually left home around 7:30 if I take into account the quick stop at Lighthouse Cafe for a necessary dose of caffeine... I had to stop at Seatac airport for about 30 minutes to pick up frequent flyer tickets I redeemed for part of my upcoming trip to Japan. Somehow, 8:30, I got myself on the road, nearly nonstop to the Bay Area As I recall, I made one stop for gas and greasy food somewhere in southern Oregon, one secondary and another stop for gas and windshield insect removal just about 30 minutes shy of the big box hell known as Emeryville, California, where I had booked a week at Extended Stay America. I think I was all checked in by about 9:25 pm. I think 13-14 hours including stops is pretty good for 800-some miles.

The night before, I had been volunteered to take advantage of a cache of mushrooms scored by my graphic designer, Jennifer, who has previously done some work for a Portland-based fancy mushroom distributor. I cooked for Jennifer and three other friends various little treats, including porcini korokke or croquettes (which were pleasant tasting though I faced some texture issues that I haven't had before), a potato-dough based pizza featuring more porcini and some good buffalo mozzarella, a side dish of portabellas sliced and cooked with garlic and rosemary, and another side dish of golden chanterelles which were seasoned with sage brown butter and adorned with crispy sage leaves. We had sumibi-yaki of white matsutake and all the other available mushrooms, served with dipping sauce choice of yuzu-ponzu I had tossed together or ginger and soy sauce. I also made a little salad with my signature yuzu honey vinaigrette, which had some pine nuts and a little bit of browned bits of mushrooms, as well as some nice tomatoes. Leftovers mostly went home with guests, as I was leaving town for the week. Everyone went home by around 11:30 and I put myself in bed a little after midnight, where I tossed and turned and briefly woke to turn on the heat and put on more clothing after an unknown period of time, so I was impressed with myself for waking up early and mostly successfully getting on the road without panicking and without forgetting anything more than a pair of pants.

Friday night was Jennifer's birthday party, which I attended after trying my best to finalize last-minute arrangements for my little trip. Alas, many things suffered due to biting off a little too much for the last two days of the week.

The first day here was only moderately productive, but I met with one lead and made a few other calls, set up an appointment to show off ceramics to someone, and so on. I am now stopping in a Palo-Alto based cafe to feed my information needs, as the Extended Stay America has no meaningful internet access in the room and I don't have a dial-up provider. I had intended to do this in the morning but the spot I found in the Oakland area had pretty unreliable connectivity so I had only about 15 minutes of usable access. I thought about some sort of dial-up plan, but I think I am happier to spend the $3-5 in a coffee shop for internet access with a nice cup of coffee than I would be to sign up for another subscription service for something I don't really want anyway.

I'm a little nervous about all the stuff I have to cram in to the next two weeks in the United States... I'll try not to think about it too much; it'll only make things worse.

All promotions, all the time

September 20, 2004, 7:30 PM

For three days I was doing in-store demonstrations of the dragon beard candy... first in Bellevue, then I spent Saturday and Sunday in Beaverton during the Japan America Society's Japan Festival. With the help of a little bit of discounting on the part of Uwajimaya, and a more festive atmosphere, the Beaverton sales were pretty decent, and mostly justified the long drive and overnight hotel costs. It was nothing like the first weekend of sales at the Chinatown festival, but it sure didn't hurt.

I benefited also from the September publication of the Japanese translation of an article about my company and the product in Yuuyake Shinbun. A few people commented that they had read about the candy, though, as usual, many were unclear about their source. Someone even thought they had heard about it on TV. The most amusing thing was that I suddenly picked up the ability to talk about my product in machine-gun fashion (kikanjuu-no-you-ni) in simple Japanese... it was particularly challenging when I was trying to explain the price discounts that involved a lot of the number nine.

The best thing about the festival itself was that someone had set up a stand to serve freshly-made tai-yaki, which are a Japanese answer to waffles shaped like fish... snapper... they were offered stuffed with anko or with custard cream. They were so good. I haven't had fresh tai-yaki since....well... March, when I was in Japan plotting my escape from Microsoft. I couldn't help myself. When I took a little break, I ate at the restaurant neighboring Uwajimaya called Sambi, where I had a little set meal with pretty good vegetable croquettes (yasai korokke) and other things which were perhaps less exciting. Actually both before and after I ordered I saw two staff members taking breaks who turned out to be eating the same thing, so it must have been a worthwhile choice.

I tried to be adventurous and find a hip place to get a small late dinner Saturday night, but when I arrived at the first place I was interested in, it was closed for a private wedding reception. I ended up at an unremarkable but cheap pasta-focused spot and had some manicotti in a heavy marinara sauce. I tried wandering around looking for a low key place to get a drink and possibly socialize, but I made the mistake of going to the Portland equivalent of Pioneer Square, not knowing any better, and it was all noisy places for people far younger and more drunk than I am or wanted to be... so I just wandered back to the hotel.

“Dinner“ on the way home was a little sad... I ate an entire bag of “saya bean“ baked snacks, had a little blackberry kefir, and a bottle of gogo no koucha (milky bottled tea), snacking while driving. I got home late enough that real food wasn't worth the energy. I am feeling a little heavier in the last week or two, so I think I need to get myself back to exercising more regularly and eating less excessively and less irregularly.

Almost severe fatigue meets me head-on

August 25, 2004, 12:09 PM

Playing the role of a manufacturer representative for a food product that relatively few people in the gift industry have ever heard of is kind of a surreal experience, especially for someone like me with no particular background or innate talent for sales. My goal during the show was basically to leave people with a positive impression of the product, regardless of whether it fit into their retail store or not.

For the most part I think I succeeded, but it would have been a bigger ego boost if there had been a few more orders. There were a couple of good surprises, like an order from Nampa, Idaho, a town which I probably wouldn't have visited for the purpose of making a sales call otherwise. There were a few leads which have some potential of working out in the future. If my broker has the skills and relationships to get this product into a bigger range of stores, I'll be happy.

Meeting the other manufacturer representatives also taught me a bit. I think my head was spinning with names that were being tossed about, so I'm not sure how much of that will stick with me, but it was good to hear the war stories of people who have been selling fancy foods for a while. The product line that I was most impressed by in the showroom were from a company called Hand To Mouth, which has a nicely sappari artichoke spread and a pleasantly fresh-tasting roasted red pepper tapenade, as well as a subtly anise-seasoned olive tapenade they call “Greek caviar.”

I did some sampling at Uwajimaya on Saturday, and I'm starting to feel better about the conversion ratio. It's still not really a comfortable ratio, but it seems to be an improvement over the last couple of events. Yesterday I got a report of how many units have been sold at the Seattle store and I can now say that the sampling is pretty much paying for itself. If I could just start paying for the advertising I'm doing, I'd be a little more comfortable. I'll have to check out how sales have been doing at Bellevue and Beaverton... I expect the volume is a little lower in those locations, even though the visibility is better.

On Sunday I simply walked around the temporary exhibits at the Convention Center in downtown Seattle. It was surprisingly exhausting, but I think that came from being on my feet most of the last three or four days. I met a couple of companies that may be useful in one way or another, and I actually made a sale of one box of candy to a woman who works at a local Chinese antique dealer and had trouble finding the candy in our retail outlets. She wanted to give it to her sister.

I'm getting close to needing to reorder from Hong Kong, but I hesitate to do that unless I have a good idea what sales volume will be like in September...

My objective today is to do as little work as possible. I had a little inspiration to work on my web project today, but it hasn't been a sustained motivation. I'll hack around a little bit and then I'll try to relax for the rest of the day. Tomorrow I have some outstanding errands, but I might take it kind of slow tomorrow also. I'm just really beat after a few weeks of almost nonstop movement.

Nonstopweek

August 15, 2004, 9:32 PM

Thursday I visited the Seattle Gift Center and met with one of the space leasing coordinators. The Seattle Gift Center is basically a wholesale market where a lot of regional buyers for retail shops come in search of the latest and greatest gift items. The leasing guy suggested I meet with one of the vendors who focuses on food products, but, since Monday and Tuesday are the normal days for showrooms to be open, nobody was there to talk to. I did run into a couple of other interesting people while I was there, but anyway, Monday or Tuesday I should go back and try to meet with one of the sales people there. I might be able to find someone to represent my candy there or I might learn something else useful.

I've been struggling with my work taking over my living space, so I've started to spend more time thinking about leasing some commercial space. Also I really think it would be helpful to show off my products in a space that shows them off to the best advantage. My revenue situation doesn't entirely suit doing this and it was something that I was planning to do in the more distant future, but I barely feel like I live at home right now and it's increasingly uncomfortable. Anyway, I took a look at various retail spaces, including two in the International District, one in the Convention Center downtown, and a few in the Wallingford and Fremont areas.

Part of the week I spent talking with some other small retailers, though these often weren't so much sales calls as harmless discussions and occasional market research. I learned about a few other places I should talk to, and I'll be exploiting some of that information this week. I spent a little time meeting with another Japanese newspaper and I think I'll be stepping up my publicity efforts a bit this week.

I spent some time most days, when I wasn't otherwise out and about, working on my web code, and I'm finally down to the last few work items to make it functional. I think I can nail it down in a couple of days and then I'll get ready to walk the Seattle Gift Show.

Saturday I woke up early in the morning and drove to Beaverton, Oregon, to do sampling at the Uwajimaya there. I think the audience there was a little less adventurous about even tasting the candy, but the sales conversion ratio seemed to be ok... pretty much in line with our Bellevue experience, maybe slightly better. My last sale was actually to a woman who was just fascinated by the video; I had already put away my samples, so she bought a single tube “just to try it.“ I wonder if there's something to be said for not giving samples away and focusing just on telling the product story...

Afterward, I chatted with some Hawaiian folks peddling kaki-gouri (shaved ice) out in front of Uwajimaya and relieved my dehydration with a guava shaved ice that had a little ice cream and coarse anko (sweet azuki bean paste) on the bottom. 

I drove around looking fruitlessly for parking in Portland's Chinatown in the early evening... some downtown events, including the Bite of Portland and some outdoor concerts in Chinatown made parking downtown pretty much out of the question, and I didn't have a specific enough agenda to justify paying for parking. I finally drove across the bridge to have dinner at a decent Mexican restaurant I tried to eat at a couple of trips ago, but had worse luck with seating at that time due to a recent favorable review. I had a nice tamale dish with a nice simple side vegetable dish.

Saturday was kind of an all-day work effort, so I barely moved this morning except to do a little housework. I made pancakes for breakfast and made a makeshift dorayaki intended for an afternoon snack... In the afternoon I made okonomiyaki for the second or third time this week, this time with kimchi and cheese. I ducked out to work on some of the web project at Vivace's in the afternoon, which I've done more than once this week... today I made a small dent, but the work on this step required more thought on UI than I expected so the progress was slower than I had hoped. I haven't done much exercise this week, so after a few hours away I came back to go jogging around Greenlake. I made a simple pasta dish with fresh green beans in a tomato cream sauce and chopped basil, adorned with good parmesan acquired from a new Wallingford specialty food shop started by an Amazon.com refugee.

I'm not sure how productive I was this week, but I rarely had a moment when I was able to slow down and relax... I was running all over...

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