Jason Truesdell : Pursuing My Passions
A life in flux. Soon to be immigrant to Japan. Recently migrated this blog from another platform after many years of neglect (about March 6, 2017). Sorry for the styling and functionality potholes; I am working on cleaning things up and making it usable again.

Rescheduling, receiving, preparing

May 13, 2004, 3:17 PM

The guy I was supposed to meet with yesterday called me up and said he owes me lunch for missing our meeting. He apparently left his cell phone behind at home, which would explain his unreachability. We rescheduled until next week.

Around 12:30 I had a meeting with a representative of the National Association of the Self-Employed at the Lighthouse Cafe near my apartment. I need to figure out whether I should use them for health insurance or if I should use the Microsoft Alumni Network plan. The legal service benefits might also be useful for me for document review and so on. I'm not sure if the other features are all that useful to me. I'll have to think about it a bit more. When one files for a business license, all sorts of people line up asking for one's money... it's not always straightforward to figure out what's worth the cost.

I finished setting up some ASP.Net code that snips content from my weblog and places links to them on my personal home page. (Home page sounds especially quaint these days... so very 1990s). I basically used RssFeed, as is, from 4GuysFromRolla.com in four different places. The only tricky thing was figuring out how to format date strings in a databound template, which would be easy for anyone who regularly uses ASP.Net but I have only played occasionally, so it was new to me. Anyway, the net gain is that essentially I no longer need to manually update anything on that page. The remaining static content is the conversational text, the snapshot image, and the links on the right side... I do have some plans to write add some code that will cycle the snapshot displayed over there.

My samples from Hong Kong finally arrived today. FedEx decided not to ring the door buzzer again, but this time, thanks to the signed waiver I put on the door, they at least left me the package. Interestingly, it looked like customs sampled the product; one of the tubes of the candy was torn open and a piece of the candy was missing. I guess they didn't find any evidence of bioterrorism.

I have to wake up extremely early tomorrow to take off to Chicagoabout 3:30 amso I'm going to go jogging around Greenlake for a little while to wear myself out, then make a small dinner and finish up packing. I ate a big salad and a little homemade asparagus pizza in the afternoon... kind of a late lunch. I had some buttermilk waffles in the morning, so I might have eaten a little too much for one day...

Appointment missed, opportunity gained

May 12, 2004, 9:42 PM

Yesterday I completed my trip booking to Chicago. I have never flown into Midway and I've never flown a discount airline like ATA, so I have two new experiences this weekend.

The importer who was supposed to meet me today was unreachable, but I went to the meeting place anyway and waited. I studied Korean a bit, and then made a couple of other phone calls. After 45 minutes or so I didn't hear anything so I prepared to take off.

At the cake shop where I was waiting, I gave the baker and his business partner a sample of my Hong Kong confection and they responded positively... It looks like they are interested in making a small order after talking it over with their other partner. So that's a good thing... I hope there's more of that to come. I had another conversation at a little pearl tea shop in Bellevue just before Korean class, and the owner there was in disbelief that the product could even be imported (he knows it normally has a very short life after being made). So there's some definite untapped potential.

Apparently FedEx decided not to ring me this morning when they brought a shipment by, or else they came when I was in the shower, so I didn't get the rest of the product samples I expected today... I hope the same thing doesn't repeat itself tomorrow because I want to carry some along to Chicago this weekend in case I can find some shopkeeper who might be interested.

Travel plans

May 10, 2004, 10:30 PM

I booked a trip to San Francisco on the 21st, where I'll meet with a supplier who is in town for a few days, and start researching the Asian media and gift shop type places that I will try to sell to down there.

Coincidentally, this weekend I discovered a couple of college friends on Orkut, and one of them is now living in San Francisco and practicing law.  Today we chatted a bit on the phone about career frustrations (current or previous), food, and so on. We made plans to meet up for lunch and so on. I also have another friend there, Sally, an importer who previously lived in Seattle, and we'll talk shop a little when I'm there. I found out that Sally was in Seattle today heading over to Spokane.

One of my suppliers sent some product samples that are apparently needing more precise descriptions for customs. Hopefully that will all be cleared up tomorrow... I'd like to get them as soon as possible. This is a quantity sufficient for sales demonstrations.

Today I cooked a nice little lunch for a friend using good spring ingredients. She's going out of the country for probably just a few weeks so it's kind of a mini-farewell. I got a few morels and patty pan squashes and shallots and made a cream-based sauce for tortiglioni. I cooked a small dish of asparagus and garlic. I roasted a red bell pepper and stuffed it with a mild cream-cheese-textured chevre from a small cheesemaker in Blaine WA, and adorned with a basil leave, pepper, and meyer lemon zest. And I made my signature yuzu salad dressing with honey and mustard. I actually made small portions of each but it turned out to be a lot of food. Somehow we managed to eat almost everything though...

Afterward I took care of some trivial things and went to pottery class. I didn't feel productive, but I started assembling pieces that I threw on Sunday. I'm trying to build a kind of small sculptural piece in the style of something I saw in Japan a couple of times.

I'm also planning to take a little trip to Chicago this weekend, which I'll commit to in the morning, but I have fewer business justifications for. It turns out that it's just going to be a relatively inexpensive trip overall for various reasons so I think I'll go for it.

And so the hard work begins

May 7, 2004, 8:47 AM

This morning I sent off my final visitor, and my week of being a tour guide came to a close. It was a pleasant distraction and I am happy that I am able to take time to do this kind of thing without having to ask for permission from someone. Of course, it means I do have a lot of work to do now.

Actually I was able to accomplish a small amount of work over the last week as well. Yesterday I met with another guy who had been working as a small importer/exporter and has since moved on to build a marketing firm in Bellevue. He gave me the names of some distributors that may be useful for me.

Also I got a call from a tea importer that I met at FoodEx who is based in Bellevue. He had also been attending the Las Vegas tea show which was going on a week or so ago. He offered to introduce me to some buyers he works with, and we'll also have a little meeting at my favorite Japan-esque cake shop in Seattle next Wednesday.

I may need to make a little trip to the Bay Area later this month to meet with one of my suppliers, so I'm going to need to hunt for some cheap tickets.

Finally, it looks like my ceramics are set to ship now, so I should be able to get my hands on them soon and start building up my retail web site.

Today I need to do some revisions on some sales objectives that I have for one of the products I am working on and prepare for another conference call with that supplier. And I need to play handyman also... I should finally put together the shelving I bought at Ikea a week or so ago for my office.

Out-of-town visitors

May 1, 2004, 9:05 AM

This week ended up being relatively unproductive when it came to work, because I needed to prepare for visitors and run various errands. On Thursday, I had two visitors from Japan and one from Victoria, BC.

Hiromi came in on Thursday morning and I picked her up at the airport. We were hoping to take a look at tulips up in the La Conner area, but the early spring weather this year had forced all of the growers to top their tulips a little early this year, so we ended up relaxing on the beach at Golden Gardens in Ballard, then having a little iced tea at Masalisa.

I had a conference call with one of my suppliers around 7pm. It was encouraging. I'll need to make some changes in my plan with that product and revise my sales objectives, but actually they are going to be more conservative than before, and that makes me feel a little better about the project because I don't have to take risks quite as substantial as I had expected.

Sachi and her Canadian friend, Sandra, arrived via the Victoria Clipper a little after 8:30, and cleared customs a little shy of 9pm. We made our way to La Spiga restaurant on Broadway and ordered Crescioni and Piadina in addition to various pasta choices. I had a pretty nice asparagus tortelli with a lemon butter sauce. We stopped at Dilletante and shared a single piece of cake between the four of us.

Friday, we played tourist all day and into the night. I took everyone to breakfast at Cafe Besalu in Ballard, we stopped at Archie McPhee and at the Ballard Locks, and we headed over to West Seattle for some postcard photography opportunities at the fishing pier and at Alki beach. We ate a little lunch at a tiny restaurant on 8th & King in the International District, Szechuan Noodle Bowl. I ordered their cold seaweed dish, a little braised bamboo shoot dish, and green onion pancakes. Two of us ordered vegetable dumplings in la-yu and soy sauce, and two ordered a vegetable udon dish in soup.

Afterword, we made a stop at Pacific Place mall, and then walked over to the Pike Place market to get vegetables and other things for dinner. We did a little gift shopping, and then briefly visited Vivace's for coffee and tea. We also made a quick run to Fran's chocolates at University Village.

Finally, we came to my place and tried unsuccessfully to get Japanese natural oak charcoal to burn in a tiny tabletop grill called a “shichirin“. This was the first time I have actually tried to use the shichirin so it was a little more trouble than I expected. I had gotten one of my potato pizzas done while my guests were fighting with the shichirin, and finally we gave up on it. I was asked to re-warm the potato pizza, which on a baking stone turned out to be a bad idea because there would have been no way to quickly bring the oven temperature down to a “warming“ temperature. and I managed to char the previously flawless but cold pizza. I them promptly managed to drop a slippery and unfortunately too flexibly plastic bottle of oil into the sink and it splashed back on to Sachi's clothing. I don't think I've ever had so many things go wrong in one meal. We did manage to eat grilled vegetables and my guests had shrimp, scallops and squid also; I just used my indoor grill pan and a cast iron skillet to stand in for the finicky oak charcoal. It didn't occur to me until far too late that I probably could have used my small “konro“ (like a gas camping stove) to ignite the charcoal.

We also had some nice yuzu ice cream and a kona coffee sorbet that I made, and dipped into a quince infused liqueur that I had started back at the end of January. Except for the comedy of errors, the food was mostly pretty good.

We finished the evening by going up the escalator in the Space Needle during the last open hour, and taking in the cityscape. Sachi and Sandra went back this morning, and Hiromi is here until the 4th.

Earlier in the week I finally got my car detailed by Fremont Auto Detail, which seems like a bit of an indulgence for someone without any consequential revenue but was very worth it... my car had been looking very sad especially on the interior. I also took care of getting some shelving I need to handle the ceramics boxes that will be coming from Japan later in May. I didn't do much that was actually useful for my business except for creating some price lists. I have another visitor to entertain from the 4th through the 7th, and then I'll get back into the swing of things.

Sweet Seattle

April 25, 2004, 7:38 AM

I'll admit I have a little weakness. Although I don't really appreciate the hyper-sweetened desserts ubiquitous in the United States, I'm a pushover for a nice pastry, lightly sweetened cheesecake, or torte.

This list includes a lot of Asian style pastry shops because even in the U.S., these shops tend to use a lighter hand with sugar and sell more sane portion sizes, so that I don't feel I'm risking a heart attack every time I'm eating.

Hiroki. Hiroki Inouye makes a beautiful matcha tiramisu, which is served in the style of a cake, made with Japanese green tea. Other great things you might find here are include an Earl Grey cheesecake, and, on occasion, a mont blanc-style chestnut pastry. It reminds me of the French-ish cake shops I found in Japan, with slightly larger portion sizes and perhaps a slightly more European flavor. The good thing is that he tends to avoid the hyper-sweet exaggerations that are common in American style cakes, in favor of clean, refreshing flavors. 2224 North 56th Street, Seattle, WA. (206) 547-4128. Open Wednesday-Sunday.

Cafe Besalu. You need to come here for a light weekend brunch. Order a slice of quiche and a brioche, or one of their fantastically flaky croissants. They have sweet pastries and not-so-sweet, and they make espresso drinks using Lighthouse Coffee (based in Fremont; see also my Coffee in Seattle notes). You're probably craving sweets, so order an orange brioche or one of their strawberry danishes. If you're having a simple afternoon espresso, they also have a nice selection of cookies to accompany it, but get there before 3pm. Keep in mind this is really a daytime place and they are closed Mondays and Tuesdays. If you're up for something savory, the word is that the first quiche of the day comes out at about 10:30 am. 5909 24th Ave NW. Phone 789-1463.

Fresh Flours. Think standard coffee shop fare with a Japanese approach. Keiji Minematsu produces freshly-made scones, muffins, slices of pound cake, and little cookies; in theory, you could find such items anywhere, but not likely made like this. Don't expect to find a replica of a Japanese style bakery, but you will find Japanese accents, such as a satsumaimo (sweet potato) tart, a kabocha (Japanese pumpkin) muffin,  Parisian-style macarons flavored with matcha (ground tea ceremony tea), black sesame seed cookies, and azuki-cream filled brioche. Sugar is used in judicious moderation. Countertops and some of the seating area are made from a reclaimed bowling alley. 6015 Phinney Ave N. Phone (206) 790-6296. Full Disclosure: Fresh flours is a customer of mine; accordingly, I've tried to be more descriptive here than evaluative. Added 7/21/2005.

Le Fournil. Some people are convinced that the best croissant in Seattle is found here. I don't have much cause to disagree with them. They have a nice lemon pastry made with the same laminated dough used for croissants, they have amandine, and a huge selection of French-style cakes. As for the atmosphere, you'll feel like you're in any of a number of counter-service coffee shops in Seattle; a little sterile, but the new digs about two doors down from their original location are a little bit hipper than before. 3230 Eastlake Ave E #A, Seattle, WA. Phone (206) 328-6523. Parking in building.

Belle Pastry. Old Bellevue, the area on Main Street west of Bellevue Way, had been a sleepy business district for the last several years, but things have been looking up recently. Fran's chocolates moved their Bellevue store to this area, another entrepreneurial chocolate maker opened its doors, and Belle Pastry replaced a wedding cake company here. The French owner of Belle Pastry offers probably the best Eastside options for European-style cakes and pastries. For the most part, he avoids a heavy hand with the sugar, though most options are sweeter than what Hiroki makes. Keep in mind the hours are also very old Bellevue. 10246-A Main Street, Bellevue, WA. Phone (425) 289-0015.

Fran's Chocolates. Fran's produces some of the nicest chocolates in Seattle. The stores are really retail shops, not cafes, so you're coming here on a mission. You want one of the hazelnut stuffed figs or maybe the gray-salt topped chocolate caramels. They have two bittersweet filled chocolates which are perfect if you like chocolate more than sugar. I've been nibbling on their chocolate covered cocoa nibs recently, and it's a good thing I buy small containers or I might not be able to stop. University Village in Seattle or on Main Street in Old Bellevue.

Regent Cafe Bakery. If you happen to be in the Overlake area of Bellevue, not far from Microsoft or Sears, this Taiwanese-style cake shop and bakery offers a pleasant strawberry mousse cake, a Chinese-American take on Schwarzwälder Kirschtorte (black forest cherry cake), and various sugary breads. 15159 NE 24th Redmond, WA. Phone 425 378-1498.

Sweet & Fresh Bakery. I used to come to this place promptly at 9:30 am when working at a newspaper which was a couple blocks down the street, then buy an inexpensive croissant right out of the oven. At other times, this place offers sweet Hong Kong style breads. I get the feeling the owners are not the same as 10 years ago, but it's still pleasant enough. 610 8th Ave. S., Seattle 98104.

Seabell Bakery. Seabell offers Japanese-style breads like an-pan (sweet azuki bean stuffed bread), uguisu (sweet mung bean stuffed bread), cream pan, mocha pan, and so on. It's not open on Sundays, so if you want a weekend fix, pop in on a Saturday. 12816 SE 38th
Bellevue, WA  98006. Phone (425) 644-2616.

Cake Fuji. Cake Fuji isn't anything like Fuji-ya, the legendary cake shop in Tokyo whose name Cake Fuji references, but it does have a good selection of Japanese style cakes, like a matcha mousse cake (green tea mousse cake) and a strawberry cake. As I recall, the portion size of a single slice of cake is just about right for one healthy adult; you will see none of the gut-busting exaggerations that you might find at a typical US cake shop. No atmosphere, limited hours, average quality, but sometimes I need a matcha mousse cake. 1502 145th Pl SE Bellevue, WA  98005. Phone (425) 641-3889.

Dilettante. The Broadway location of Dilettante is a full-service cafe featuring cakes, “grown up“ milkshakes made with spirits, espresso drinks, and various other desserts in addition to their signature chocolate lineup. For best results, stick with things made with chocolate, though some people enjoy their fruit parfaits. Non-chocolate cakes tend to be a little heavy on sugar for my taste, and I can't quite handle the sugar level in their “hot schmocha“ (peppermint schnapps mocha), but there are some things worth coming for. The Rigo Jansci is pretty nice, but make sure to eat light before coming in or plan to share with someone. Alternatively, order a plate with six filled chocolates of your choice and overindulge with an intimate friend. 416 Broadway East, Seattle, WA 98102. Phone (206) 329-6463.

B&O Espresso has two locations, but the one with more sweets to choose from is at the intersection of Belmont and Olive on Capitol Hill. It's one of the few full-service coffee shops in Seattle, and the atmosphere is sort of diner-like but with better food (at least at dinner time). Most of the sweets are very American and accordingly quite sweet, but you'll get nice results by ordering one of the Greek specialties in the evening. I am fond of the Greek style “pudding” in filo pastry. 204 Belmont Ave. E, Seattle, WA. Phone (206) 322-5028.

Departed:

Masalisa. (Closed May 29, 2005; sold to new owners, Floating Leaves Tea, using Macrina products). Masalisa is first and foremost a tea shop, but if you're craving Japanese-style cream roll cakes, with matcha (green tea flavor), mocha flavor, or any of several occasional varieties, this is a great option. You'll even find a few Japanese sweets from time to time (zenzai or oshiroko, sweetened azuki bean soup) and a selection of homemade cookies. Masalisa has a pleasant atmosphere for sitting and chatting. 2213 NW Market Street Seattle, WA 98107. Full Disclosure Notice: This comment was written about a year ago, but I've since established a business relationship with the owners of Masalisa involving selling their tea products online and at wholesale.

Working on sales

April 23, 2004, 9:52 PM

The last few days I've been meeting people who are either potential customers or have some useful contacts for doing sales. I'm encouraged, though it's still going to be a lot of work to get the kind of volume I need in order to make a living.

I also talked to a banker who was encouraging about the prospects for my products and may even have some useful contacts for me. I still haven't picked which bank to go with, but I'm starting to feel inclined to have a small local bank on my side for keeping most of my money plus an account at a big bank for handling credit card transactions and international wire transfers.

Today I even got contact information for a buyer at a pretty significant department store, and someone at a smaller group of stores around here that tends to do specialty stuff. In both cases, it was just due to chatting with some employee at the store that I was snooping around in. It's not a sale, but it's a more direct route to people that make buying decisions than I expected I'd need.

Of course, it would have been sensible to get customers lined up before I made this leap. But there is a kind of thrill in doing it the hard way :)

One thing I'm a little embarrassed about is my product samples presentation... I really need something better than a cardboard box filled with an assortment of things when I start presenting to customers that are strangers to me... so I started hunting for something that will work better as a samples case.

I ate a dosa today at a South Indian restaurant in Bellevue for dinner. I need to avoid spending money at restaurants right now, but it was a kind of business meeting. Other good stuff I acquired this week include a cheese with embedded lavender and fennel made by Quillisascut. I love those guys. I've been eating simple stuff this week but I haven't completely gotten out of the habit of buying good ingredients... I may have to be more parsimonious if I don't manage to make a few good sales in the near future, though.

One pint lighter, bank hunting, bad pottery day, exit interview

April 19, 2004, 9:01 PM

On the night of my last day at Microsoft, April 15, I didn't really start working until I got home. I had to finish up a business proposal to one of the companies I want to work with, and there was a lot more work left than I remembered. I was up until about 3 AM focusing on that.

Saturday and Sunday I jogged in incredibly good weather around Greenlake... I also made some plates at pottery lab on Sunday.

Today I went to the North Seattle branch of Puget Sound Blood Center for the first time. I've usually donated at the Bellevue location, which was across the street from my old apartment, or at the mobile donation bus that came to Microsoft every couple of months.

I also had to go bank hunting. I have been operating from my personal account, and that's very confusing and also not good to do since I'm organized as an LLC. I wish I had this figured out 6 weeks ago... talking to banks and trying to make sense of their fee structures, especially when my stuff will involve international wire transfers and so on, is not the most entertaining part of this job.

Actually, I did start developing a lead for one or two products I want to sell when I stopped to get some tea. It would be small volume but potentially a good thing.

In the late afternoon I went back to Redmond to do my exit interview with an HR person. I played nicely... and turned in my cardkey, parking pass, corporate card and all of that stuff.

Somehow I had a series of disasters at pottery class tonight... I guess my hands weren't steady enough or something... I kept on ruining simple cylinders. At least I was able to finish up some pots that I had started last week.

Ex-MSFT: People who moved on to pursue their passions

April 17, 2004, 8:59 AM

People who give up the security of their job to do something crazy, risky, fun, or beneficial to humanity are inspirational to me. I'm glad to know that I'm not the only one. I'll be posting others here as I discover them.

Jean-Philippe Soulé quit Microsoft and started traveling in Asia, teaching, plotting adventure expeditions, and taking photographs.

Cameron Beccario was a Visual Basic developer who left Microsoft to study Japanese.

Patrick Jennings left Microsoft on April Fool's Day, 1994, and travels, occasionally writes code, and writes about his adventures and thoughts on his blogs/ejournals. He's been known to bicycle across China, run off to Thailand, follow Route 66, and trek across remote regions of British Columbia.

Pursuing my passions

April 15, 2004, 9:08 AM

After years of working a well-paid, challenging, and ostensibly prestigious job which was often interesting, occasionally satisfying, but rarely fulfilling, I’ve decided to move on.

I have three obsessions that I’ve indulged outside of work for the last 7 years or so. One is an uncompromising passion for cooking and eating good food. Another is a love of travel. And third is a wallet-thinning habit of collecting Japanese and Korean ceramics and craftwork. Beyond that, I have a long-neglected impulse to write and create, which, most likely due to excessive comfort over these 7 years, rather than inadequate time, I have mostly failed to pursue and develop.

My goal over the next few years is to explore each of these passions with an eye for making a reasonable living doing the things I love the most.

This is a life-altering transformation. My job at Microsoft, working as a test lead in software internationalization, has allowed me to live comfortably while I regularly invested at least 20% of my income. Now, for the first time in years, I expect many months during which I’ll be slowly eating away at my reserves.

My plan for the next year is to take advantage of my safety net while taking a lot of personal risks. I've established a small business entity focused on importing foods, gifts, and other things that I am excited about.

I’ll travel, but with the objective of generating some kind of return from each trip, either in a financial sense or in the sense of personal growth. I'll be exploiting my ceramics obsession by buying ceramics and craftwork, but with the intent of using my eye to bring back items that could be introduced to the U.S. market for resale. I’ll also at least occasionally be working in restaurants as a cook and waiter and whatever else will teach me what it will take to make a successful business serving food. I expect that I’ll create some opportunities to write and to create again. Within a few years I intend to have established enough of a network to be ready to start a small café/restaurant, and on the way, I will focus on building up my import/export business.

This journal is the document of my transformation.

At least once a week, I’ll be telling part of my story. I intend to be pathologically honest, but I promise to do my best to avoid sentimentality, wistfulness, or excessive self-indulgence. I don’t promise to be authoritative, profound, or even important. But I do promise, more than anything else, to live.

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