Lacking sufficient motivation to cook and lacking sufficient inspiration on where to eat a simple, inexpensive dinner, I somehow found myself conspiring with Jennifer to come up with something entertaining for the evening, already well into the dinner hour.

Suddenly I had the idea to find something in Columbia City, a frequently neglected possibility for dining in Seattle. I noticed a little Ethiopian place that sounded inexpensive and tasty, and made my way southward, picking up my friend along the way.

We arrived slightly circuitously, but something caught my eye which had previously sounded less exciting in the particular set of restaurant summaries I had been perusing. It was La Medusa, a cute little Italian restaurant with an appealing menu. I mentioned something about how much I had been enjoying making roasted cauliflower at home recently, and we made our way across the street to sneak a peek at the Ethiopian place. It looked like a good Tuesday night place, but was a little noisy due to their Friday night musicial guest and wasn’t exactly what either Jennifer or I needed, so we trusted our impulse and returned to La Medusa.

We wandered around for a few minutes while waiting for a table to open up, but we settled on some chickpea fritters, roasted cauliflower with pine nuts, and some grilled asparagus with a fried egg and some hint of truffle salt. I ordered a glass of a Sangiovese and Jennifer got some Pinot Grigio. Somehow, in spite of eating too much pizza recently, I was still drawn to a fig, fennel and ricotta pizza. We skipped any other mains or pastas since it was already late and no longer particularly needed, but found ourselves more than satiated… still, we felt the need to indulge in a little chocolate espresso torte.

Everything was spot-on. Simple preparations, good ingredients, humble but reverential staff, and very attentive service made the whole experience very pleasant. The interior is spare yet attractive. Prices were commensurate with the quality of ingredients, but still a little less extravagant than less impressive options downtown or Capitol Hill. This is exactly the kind of Italian dining Seattle needs.

I have frequently ranted to anyone who will listen that Seattle attempts at Italian restaurants tend to miss the mark: oversized portions of boring pasta that make it hard to order a taste of anything else on the menu, spectacular prices, overly complex dishes that obscure rather than highlight the ingredients used… It’s refreshing to see that there are other alternatives to this approach.

La Medusa is no budget dining experience… I think the total bill, before tip, was about $55 for two, about $15 of which was from wine. I had originally been seeking out something more modest, thus the inclination to come for the inexpensive Ethiopian place. But it is a beautiful little space, and does an excellent job bringing out the best in simple things. The lower rents in the area probably contributed to a roughly 10–20% lower cost than an equivalent meal, if such a thing were available, in Queen Anne, downtown, or Fremont.

The space is actually fairly friendly to the young families that seem to be populating Columbia City, and we saw several (non-disruptive) children around the dining room. It’s an excellent little neighborhood place, but it’s definitely a place with enough appeal to draw me out of my Woodland Park/Fremont environs.

It’s been a productive week, but I have been behind schedule on absolutely everything. Most of what I’ve been doing has involved a lot of context switches, but I guess that’s no more unusual than any other week. The intensity has sure been pretty high.

Monday I helped Masa and Lisa load up furniture from their now-sold tea shop, and then took care of some other tasks that must have seemed important at the time but this much time later I can’t remember a thing. I filled a ton of internet orders on Tuesday at the same time I was trying to handle a wholesale ceramics order and a matcha sales call with a little tea shop downtown. Yesterday I got lost in Kent running an errand on my way down to Portland to follow up with another customer; once in Portland, I spent some time looking at furniture shops to see what the market down there is like, since I have to start making a dent on new accounts for Enlighten… I wasn’t trying to be a salesman so much as gather information, but I probably annoyed at least two shopkeepers, nearly talking their ears off.

Internet orders seem to be picking up recently, so I took care of more of them today. The rest of the day I spent doing mundane tasks like invoicing and paperwork, and I made a little delivery to a tea shop in Bellevue. Maybe I’ll catch up on some internet code tonight.

Everything that I’ve been doing this week was running at least two hours and sometimes a couple of days behind my original plan… I haven’t been procrastinating but I’m having a hard time keeping up. I wish that weeks like this translated into enough revenue to live on… But it’s getting closer.

I went to a farewell party for Masalisa, the little tea shop in Ballard that I’ve been going to occasionally for maybe a year and a half. They will turn over the tea shop to another couple in a few days and then focus full-time on the new business, which, of course, I’m participating in as their sales broker. Actually I came straight from an abbreviated matcha latte demo at Uwajimaya to Ballard.

I always liked that space and I hope the new owners retain some of the character.

At the party I ran into a former MSN colleague and his wife, who runs Pare*Umbrella, a company that imports contemporary Japanese-designed umbrellas. I also met an employee of a sake distributor who knows some of the other importers I do, which just goes to show the circle of Asian importers makes up a very small world.

Masa and Lisa’s son charmed the crowd by performing renditions of Queen songs on a children’s amp and guitar setup, and a 5–piece ensemble of attendees played Okinawan shamisen and sang folk songs. It was the last chance to eat Masa’s Matcha Roll Cake, though I think he changed it a bit on this last occasion. A few people brought snacks, and I felt like a slacker because I didn’t bring anything except some dragon beard candy samples… I would usually cook something for an occasion such as this.

Today the heat of the last few days finally subsided… on Friday I was stuck in a car most of the day in 90 degree (Fahrenheit) weather, and Saturday I served a tremendous amount of iced matcha latte samples (soy and regular) at Uwajimaya. Today I only made it hot… It cooled quite considerably.

The day started off with a blast of heat and never quite cooled down.

I hit most of my planned tasks today, most of which were mundane: phone calls, a quick check on a customer of mine who had been out sick for a few days, packing internet orders, and making an Eastside delivery and a couple of follow-ups, and by the end of the day I handled a couple of less pressing things.

After everything I met up with Jennifer at Lake Union and went kayaking from Portage Bay to Gasworks park, then made a stop at Agua Verde for a margarita and something to nibble on. Service staff was a little distracted but the food was about the same level of quality that I remember from the last visit, a notch above standard Seattle-area Mexican restaurant fare but not dreamy. Oddly enough, both Jennifer and I had independently found ourselves eating tacos for lunch, so there was an element of redux to the whole event, but there’s not much that compares to paddling up some place for dinner.

It’s still a little too hot, even after 11 pm. I hope I can get some decent sleep tonight.

I’m not feeling much better today, but I met a couple of customers for two different purposes today… one a dragon beard candy customer and the other is a customer for Japanese ceramics. I was a little behind schedule on everything I did today and I didn’t do any other sales calls.

I was hoping my mood would be improved by jogging around Greenlake in good weather. I haven’t slept enough recently and over the last few nights for various personal reasons I was sleeping even less. But it wasn’t a particularly successful distraction… My mind kept on dwelling on my little frustrations and I left the lake as moody as I started.

Anyway, I still have a bit of a unpleasant disposition but maybe I’ll be ok tomorrow. I guess on Friday I’ll go to Portland for a little while and tomorrow I must take care of some Eastside errands.

I need to get some better sleep tonight.

Most of today I was feeling a little blue and didn’t get much done today except filling an internet order and making a couple of phone calls.

As customary with a small number of internet orders, I drop off packages at a location in Ballard, so I had forgotten that Tall Grass Bakery in Ballard doesn’t open the retail part of its shop on Mondays, so I went there when they were busy baking breads for wholesale orders. They keep the front door open because it would probably otherwise be too hot, but the shelves were bare. Someone outside the shop confided that he had learned a new batch of bread would be ready in a few minutes, so I waited and took the first available loaves, which happened to be fat baguettes.

I stopped at Ballard Market and picked up butter, cheese, and greens, and took advantage of the bounty to make a hurried sandwich from a fresh-from-the-oven still warm-to-the-touch baguette. I’m not sure I’m feeling a whole lot better, but this sure didn’t hurt.

I was too much a slacker to photograph either endeavor, but yesterday morning I made some buckwheat waffles, and at night I realized that I still had a bit of batter left. I thinned the batter a bit and added some chopped pickled takana and leeks, a tiny bit more salt, and produced something along the lines of pajeon or okonomiyaki, dressable with Japanese mayonnaise and okonomiyaki sauce. The buckwheat or soba flour added a nice nuttiness.

This morning, however, I was resourceful enough to get my camera ready. I made a matcha-kinako waffle batter (powdered green tea and toasted soybean powder waffle batter) dressed up with a little bit of matcha whipped cream and kuromitsu (black sugar honey syrup). I’m a little bit low on kuromitsu, so I substituted a bit of buckwheat honey when I ran out of kuromitsu, but the effect was similar.

The green tea of course is more visible in the cross section. By the time I got this far, I was too hungry to photograph it.

Matcha-Kinako Waffles

1 tsp. Matcha for Cooking
1 tbsp. Sugar
2 tbsp. (20g) kinako (toasted soybean flour)
1/2 cup flour
1 level tsp. baking powder
1 tbsp. butter, melted
1 egg
1/2 cup + 2 tbsp. milk

Sift dry ingredients into bowl, whisk egg, melted butter, and milk in separate bowl. Mix wet and dry ingredients briefly with a fork until mostly consistent. Bake in a waffle iron according to manufacturer’s instructions. In my small waffle iron, this makes a bit more than 2-7” diameter thin waffles. The recipe can readily be doubled or otherwise multipled..

You can substitute about 4 teaspoons “Matcha latte mix” for the sugar and matcha. I used about 1 teaspoon matcha latte mix for 3 tbsp. of cream to make the whipped cream topping. Dust with powdered sugar and straight matcha.

I don’t think I’ve been so optimistic in a long time.

With only a few days of active sales efforts, I’ve had pretty good luck getting new accounts this week. Central Market in Shoreline took delivery of the Matcha Latte today and the Mill Creek location will start carrying it soon as well. A gift shop in Redmond called Wagamama (selfishness?) started selling it as well.

Cafe Zoe in U-District and Aruba in Fremont started serving the Matcha Latte as well.

I faced another set of irritations with a shipping vendor for the new shipment of dragon beard candy. It was frustrating, but it worked out more quickly than the last time we used them. I think I’m likely to dump that vendor because they don’t file papers with the right people when needed and it causes no end of headaches. Fortunately my customs broker has been on top of things and fixes them quickly whenever possible.

I’m not getting enough sleep this week, alas.

Today I got two new wholesale accounts for the green tea latte and filled one re-order for Uwajimaya Bellevue, and took care of a couple of decent weekend internet orders. Small victories, all, but if every day of the month was like this I’d be in respectable financial shape. I’m spending the whole week being a salesman whenever I’m not filling or delivering orders.

Overall this was a pretty productive day. I am having fun, feeling motivated, and relatively at ease.

On the other hand, when I sell the green tea latte at coffee shops I feel obligated to order something so that I’m not just another annoying salesman. At the end of the day on Friday I was full of caffeine.

I went to the Pike Place Market cheese event today and tried to jockey for position to taste samples from various unfamiliar dairies, and a couple of familiar ones.

A woman with very good pitching skills from Ritrovo introduced a truffle salt, which I thought was quite nice; hydrated in some olive oil, the taste was at least as nice as a decent truffle-infused olive oil. They sampled the salt dressing some cheese curds and olive oil. I was sold… tonight’s dinner included some blanched broccoli with olive oil and this very salt. Very simple, very earthy.

I also acquired some fennel-studded soft aged chevre cheese from Rollingstone Chevre in Parma, Idaho, and some “Camellia” fleur de Chevre from Redwood Hill Farm of Sonoma County, California. I had a bit of buffalo mozzarella acquired recently at PFI, so that was the mild end of the spectrum. Accompanied with a very nice fig jam and some quince paste. We had a bit of a Chateau Ste. Michelle Canoe Ridge Estate Merlot, which was moderately complex and nice, a gift from Kaori’s boyfriend.

I think my only regret was not picking up a supply of the Rollingstone brandy-aged chevre or any blues, but I don’t want to go completely broke.

I chatted a bit with Ilyse of Ritrovo and exchanged cards. She spent a few years in Japan and said some of her customers have been requesting yuzu, so perhaps there’s some potential mutual assistance in the future. 

I did have a demo scheduled today, but I didn’t get started until almost 2pm. I needed a bit of lunch so I stopped for a quick bite on the way. I was kind of feeling frustrated by the idea of encountering more slow traffic at the Bellevue Uwajimaya store, so I didn’t really feel like rushing over. But actually Bellevue Uwajimaya was busier than the most recent Sunday demos I’ve done there, perhaps due to dreary drizzly weather. Sales weren’t bad at all; the matcha latte in particular moved fairly fast. Beaverton yesterday, by contrast, was incredibly quiet, due perhaps to relatively pleasant weather and a new nearby supermarket’s grand opening.

Friday afternoon I did a little afternoon demo at Seattle Uwajimaya, where the traffic was fairly light as well. Apparently I ended up at the least busy stores on Friday and Saturday, alas… It’s hard to predict.

My new shipment of dragon beard candy probably departed on Sunday but the shipper probably messed up FDA prior notice, so I guess it will be delayed as it was last time.