For people who appreciate food and would like to take a bit of Japan home with them, Yurakucho (Yuurakuchou) is a dangerous place. It’s home to the regional food specialty shop Mura-kara Machi-kara Kan, which features fresh and packaged foods from all over the country, as well as alcoholic drinks, and Hokkaido Dosanko Plaza, which features lots of treats from Hokkaido. A short walk from here will take you to another shop that focuses on all things Okinawan.

If you’re easily tempted, it might be best to avert your eyes as you walk by these shops.

We left with soba karintou (buckwheat sweet crackers), haru yutari karintou (a wheat snack), black sugar peanut crunch, a shiso drink base, yomogi senbe (mugwort-flavored crackers), Hokkaido Tokaji wine caramels, Hokkaido hascup caramels, Hokkaido’s famous raisin butter cookie sandwiches (not from the most sought-after brand, but still quite tasty), murasaki-imo senbe or purple sweet potato senbe from Okinawa, another purple sweet potato snack also from Okinawa, some yuzu-flavored konpeito (hard candy), shiikuwasaa kokutou (Okinawan citron flavored black sugar), shiikuwasaa Calpis, some snackable salted konbu (kelp), kiritampo (rolls of mochigome toasted sort of rotisserie style, often used in nabemono or hotpot meals) from Akita, some heart-shaped cookies, umi-budou (sea grapes) from Okinawa, smoked eggs, yuzu-miso, yuzu kanten, yuzu-sake, ume-shidzuku (chewy Japanese apricot kanten candies) and two bottles of yuzu juice. Hiromi also picked up some drinking yogurt from the Hokkaido shop flavored with hascup berries, but we drank that before even getting back to the hotel.

Most of these items found their way into our luggage, but the Hokkaido raisin butter sandwiches have long since disappeared, because, of course, they are so perishable and we couldn’t possibly keep them…

For the most part, these shops carry items that are not widely distributed even inside Japan, so if you want to suprise someone with a little gift with minimal probability they will find the same thing in their local Asian market, this is the place to go.

I got a late start on both Thursday and Friday, but considering the pain my knees are causing me right now, it was probably for the better. Although I’ve been waking up reasonably early, we sometimes don’t leave the hotel until fairly late, and our relatively long distance from Meguro station means that it takes about 15–20 minutes just to get started on the long journey to Makuhari Messe in Chiba.

Thursday I met up with a the Japan forum manager from eGullet and spent most of the time in the international section, where I found most of the products I was most interested in importing were from companies I’ve seen in the last two years. My favorite discovery was a special gochujang from a medium-sized Korean producer, though I’m a bit afraid I’ll be beaten to the opportunity after they exhibit later this year at some big food trade shows in the US.

The most rapidly spreading single ingredient this year seems to be salted cherry blossoms and pickled cherry leaves, represented by all sorts of Japanese companies either as an ingredient or as a part of a packaged food, and exhibited by Chinese suppliers as well. If I hadn’t attended FoodEx for the last three years, I might haved assumed that presence was seasonally-driven, but I never saw such a presence of the ingredient in previous shows. In Japan it’s mostly used for sweets such as the classic sakura-mochi, but some companies even incorporated it into nattou or other savory foods.

Okinawa-based companies had, for the last two years, run a retailer-targeted booth that showed all sorts of Okinawan packaged foods, which probably explains the three or four Okinawa-themed gift shops I’ve run into since Tuesday without really trying. Now, most of the Okinawa presence this year seemed to be booths from specific companies, such as a company that produces a deep sea water-based soda drink and various bottled Okinawan fruit juices in hip packaging.

In the international foods section, I didn’t notice as much in the way of organic food products as I had in the Japanese area, but a Korean company had a huge assortment of organic products that, if I were comfortable importing refrigerated containers of products, I’d be very excited to bring in to the U.S. Right now, though, I don’t have the facilities or the distribution network to make that work very well.

Thursday night I met with the CEO/President of a Japanese tea company that produces incredible hand-tied flower ties primarily for wedding and banquet markets, but increasingly for the gift market as well. I first talked to her last year at the Hoteres trade show, and she wanted to make sure we met up before I left Japan this time. I think I’d really like to bring their products in to the U.S., because they are particularly innovative in the domain of flower teas, with unlikely shapes and some unusual designs of their more conventional tied teas.

Friday I had to fight with some heavy winds that caused train delays going toward Chiba… we caught a train that didn’t depart until about 80 minutes after its scheduled time, or about 30 minutes after we entered the train. It moved at half speed to avoid being derailed, and took more than an hour to arrive, about 30 minutes longer than normal… So I was expecting to be at the show around 1:30 on Friday, but didn’t arrive until 3:15, for a bit more than the last hour.

Fortunately, that was just enough to see the sections that I had previously neglected, mostly in the Taiwan section. Hiromi also got a chance to check out the shochu section, but of course, we both left relatively unaffected. For me, the most interesting shochu was a 3–year aged brandy-like shochu, but Hiromi was partial to a kind of imo-jochu that she discovered, and we talked with that company a bit, even though shochu is more complicated to import than I’m willing to handle right now. It never hurts to have an interesting supplier contact, though.

I’m off to restore my body in Gunma-ken tonight. Hiromi’s driving about three hours and I’m probably going to fall asleep in the car…

Biwa

Mountain peach, loosely. A bit out of season.

Sakura kintsuba

Wagashi filled with cherry blossom seasoned shiro-an.

Nagare-zakura

Painted, sculpted shiro-an with a cherry blossom theme, filled with koshi-an.

Three kinds of umeshu

Nigori (unfiltered) umeshu, kokutou (black sugar) umeshu, ryokucha (green tea) umeshu. No, I didn’t drink them all; we went to a restaurant in Futako-Tamagawa, Tama-no Baiken, that featured a lot of house-made umeshu variatons and each of us ordered a different one. Mine was the nigori on the far left, and I stole a sip of Hiromi’s kokutou, both of which I would recommend.

Umeshu, frequently mistranslated as plum wine, is made by infusing a kind of green Japanese apricot in a neutral spirit such as shochu or vodka.

Nanohana and hamaguri

Hiromi and her mother ordered this clam and nanohana (rapeseed plant) dish.

Haru no yasai no tempura

Fuki, bamboo shoots and other spring vegetables, prepared as tempura.

Kuromame tounyuu toufu to yuba no nabe

Black bean “soymilk” hotpot, with custardy tofu, yuba, leeks, and greens. We were wanting the benefit of some yuzu-koshou to enhance the experience, but this is basic Japanese homestyle comfort food with a bit of a twist.

Kisetsu no nimono

Spring vegetable nimono (simmered vegetables), with some not-quite-so-seasonal kabocha and satoimo.

Agefu

Deep-fried wheat gluten.

Tsukemono no moriawase

Pickled napa, Japanese cucumber, mustard eggplant, aka-kabu (red turnip), daikon.

Nama-fu no dengaku

Broiled “fresh” wheat gluten, with a sweetened miso sauce. On the far right is one with yomogi (mugwort) and a dark miso. 

In a break from the pattern I set a couple of years ago, I went to the Hoteres show on the second day of the FoodEx/Hoteres pair of trade shows; in past years, I usually went on day 3.

Hoteres focuses mostly on restaurant and hospitality industry needs, and this includes equipment, smallwares, guest amenity products, spa and bath, and foodservice products such as frozen pastry doughs for all of those fancy-looking bakeries all over Japan.

I missed most of it while touring the rest of the floor, but apparently some sort of Japanese national barista championship was going on in the food demo stage this afternoon. I managed to catch one contestant show off his skills producing Seattle-style latte foam patterns, a simple pulled shot, and a signature drink/dessert that I’d be tempted to attempt myself. His signature drink was, like most drinks that move beyond the basic latte/straight espresso/con panna pattern, more dessert than coffee, but instead of producing a dessert masquerading as coffee he embraced the idea that a barista could produce a savvy, elegant dessert. Within a strict time limit, he made a whipped cream flavored with chocolate and maybe some espresso, which he piped into a rose shape, then  placed in a wide serving cup. He created an infusion of orange peel and milk, simmered briefly, then he whipped an egg or two with some sugar. He produced maybe four shots of espresso which he combined with the strained orange-infused milk with perhaps a bit of chocolate sauce, and he worked the milk into his egg-sugar mixture, creating a kind of liquid custard. He carefully poured the custard into the cup, enabling his whipped cream rose to survived the violent heat of his custard.

The usual assortment of espresso machines, ovens, gas ranges, automatic sushi-making and gyoza-filling machines took up a fair percentage of floor space in the equipment show halls. Hiromi noticed a vendor producing a machine that automatically measures and serves portions of rice into a bowl for donburi-mono, which sounds preposterously unhelpful unless, of course, you happen to run a donburi shop that has huge lunch crowds and want to shave off several seconds per customer to squeeze in as many people as possible without over– or under-portioning.

My favorite fryer company from two years ago was back this year, demonstrating their clever “Clean Fryer” system that filters out liquids and debris into a collection tank at the bottom of the machine. Instead of creating a clogged grease trap, restaurants just need to empty out the slightly dirty wastewater that gets collected below. The gimmicky demo I saw two years ago featured ice cubes and other potentially explosive foods dropped into the fryer without disastrous after-effects; the water gets absorbed by their filtration system, rather than creating a burst of pressurized steam erupting through a batch of hot oil. The wastewater collection area is apparently stable enough to sustain life, as this year’s demonstration gimmick featured tenkasu-fed goldfish swimming obliviously in the glass-walled collection tank.

I’m sure it’s useful for oden-making companies, but I was a little surprised to see a machine that automatically and precisely peels boiled eggs…

For the Japanese spa market, the most amusing product I saw was a variation of the classic “Ashiyu onsen”, or hot spring foot bath. The typical ashiyu onsen is just a small publicly-accessible covered bath that people can take advantage of to get a bit of a respite in a hot spring town. The product we saw was basically a foot bath with a picnic table mounted over the bath, and bench seating… you can imagine a small outdoor restaurant serving simple foods as people relax with their bare feet warmed by hot water, perhaps operating deep into the winter.

The coolest piece of equipment I saw this year was all gimmick, but potentially interesting as a foundation for a franchisable business concept that would give Cold Stone a run for its money: the teppan ice cream maker. The idea is modeled after a teppan, or teppan-yaki grill, but meant to produce cold foods. A shop would use the machine to make made-to-order ice cream, sorbet, and so on, with a -30°C chilled plate, enabling completely custom, made-to-order custom frozen treats. The operator pours sweetened liquids (a gelato or ice cream base, or sorbet base), and can add fresh fruit or other items at the customer’s request, and scrape everything together teppan-yaki style to produce a scoopable, lickable treat. I think it would translate readily to the U.S. market, even if nobody gets the reference to that style of cooking, just because it’s so dramatic to watch ice cream made before the customer’s eyes in just a few seconds.

I didn’t spend as much time as I usually do in the smallwares section, since my knees have been giving me a lot of trouble, but with my current business objectives, I’m thinking any substantial mass-produced ceramicware that I might import won’t be possible to kick off until next year, at the earliest. I’d love to offer some more stylish wafuu ceramics and lacquerware than the larger U.S. importers are doing, but I’m going to continue to keep these kinds of companies in my back pocket rather than invest a lot in buying inventory from them right now.

As I had originally planned for today, I met with a company that makes some really cool hand-tied flower teas, mostly for the hotel and gift markets in Japan, designed in Japan and made by Chinese tea companies. They’ve moved beyond the already innovative flower teas I saw last year that have different stages of expansion, and now have some novel shapes such as ducks, fish, and stars. It may sound a little funny, but the effects can be quite visually stunning to watch.

Tomorrow I’m going back to FoodEx for Day 3, but I have another late night ahead because of another vendor meeting, so I may not get as far as posting photos I’ve taken outside of the trade shows.

After three years attending the same insanely large trade show it would be easy to become a bit jaded… in fact, it’s surprising how little changes from year to year, but the event is still somehow exciting.

One of my goals for this trip was to find some artisanal soy sauce, vinegar, ponzu and tsuyu, hopefully to bundle as some sort of gift package for YuzuMura and then perhaps to offer as a limited-time-only kind of product through my retail client base. Hiromi also steered me toward some specialty udon and soba makers, which I’ve tended to ignore on previous trips, in spite of a personal affinity for such items. I found a fair amount of regional vendors offering products that fit this bill, and I’m hoping one of the companies I met today will work out.

We saw some interesting seasoned nori products from a Japanese company that might be another limited edition product or possibly worth test marketing at higher end retail venues. I know of an insane number of Korean companies doing this, but we found a rare Japanese maker of these products with choices of cute or rustic-gifty packaging, depending on the target customer.

I spent most of my time in the Japanese section of the hall today, taking advantage of Hiromi’s presence to extract more information than I have historically been able to do at this show, and I tried to look at the products with a slightly more opportunity-conscious eye than I have previously done. Of course my eyes were always open at previous shows, but this time I have a better picture of what’s possible in the U.S. market thanks to a fair amount of customer interaction and the benefits of a couple of years of experience. I’d say I have a better understanding of what products can work in the US at price points typical in Japan compared to my first two visits to this annual show.

I met with a couple of my contacts from a Japanese tea company and a “functional foods” ingredient company that I previously worked with to try to get yuzu products for the U.S. market, which continues to be a challenge due to supplier capacity problems. I’m looking for alternate suppliers of Japan-produced matcha as my client’s matcha-focused business grows, and hopefully a few sources of very high quality organically-grown and estate-grown teas.

In a lot of Seattle coffee shops, the owners are increasinlgy demanding organically-grown teas even if it means relying on expensively priced low-grade teas from ubiquitious companies that I shall not name. If you know tea well you know at least one brand of miserably hard to drink organically-grown tea with solid name recognition. Chances are that’s one of the companies I’m thinking of… and I’m rather tired of that kind of expensive mediocrity. I’ve talked with a couple of Japanse tea companies to see if I can find some better options, and I probably have at least one promising candidate for good green tea.

My jetlag is still pretty powerful and I’m not sure I can hold on much longer, but I’ll write a bit more tomorrow on FoodEx. I should be at the Hospitality-focused trade show, Hoteres, most of Wednesday.

Last night Hiromi’s parents picked us up at the airport and took us to our hotel near Shirakanedai station, and treated us to dinner at a kind of izakaya-like spot at Meguro station called Himono-ya.

Himono-ya is one of many basement restaurants in Tokyo, a class of restaurant that occurs primarily in extremely urbanized parts of the U.S. but is fairly ubiquitous in Japan. I recall most German city hall buildings even in moderately small towns tended to have a restaurant, often called “Ratskeller” (City hall basement, unpoetically rendered in English), which tended to serve standard bourgeois German fare. Most of the U.S. restaurant scene prizes street level space and ignores all other options, which means that we don’t spend a lot of time eating underground.

Anyway, we had a pleasant meal that, after 10 hours in an airplane, might have tasted much better than it really was. We had a plate of variously dressed hiya-yakko (cold tofu), an assortment of grilled vegetables with simple condiments, a kabocha salad (more salad than kabocha), and a couple of grilled fish dishes for those who were eating animals. I started falling asleep toward the end of our meal as I didn’t rest on the plane at all and only had 6 hours of sleep the previous several nights.

Today we woke up around 5am and nibbled on whatever we had smuggled into the country with us. We ate some slightly less than agetate curry pan at a Meguro deparment store, and then made our way to Kobeya bakery, where we indulged in some more carbohydrate laden fare.

Satsumaimo Boat

Behold, a “Sweet Potato Boat”. This is a crumbly cake with nutmeg and cinnamon and serious sweet potato chunks.

Sakura danish

A bit more seasonally appropriate, we had this star-shaped sakura (cherry blossom) danish, full of buttery decadence and featuring bits of presumably preserved cherry blossom seasoned bean paste. Nearly cropped out of the frame are some mochi-mochi mini cheese-filled buns, which we would also recommend.

Tribute to Roboppy

These crumbs are all that were left.

We headed to Jiyuugaoka, not far from Shibuya, for aimless shopping (really, market research). We have some very cool booty from a 100–yen shop and some more extravagant minor indulgences which we’ll post later when we are less completely jetlagged.

I’d like very much to highlight our lunch, but the low lighting conditions in the restaurant meant that our meal was represented sufficiently blurrily as to be unrecognizable. We ate at a restaurant which focuses on negi in all its guises, from scallions to Japanese leeks and perhaps some European varieties. Hiromi had some kind of unagi-topped rice garnished with scallions and served ochazuke style, with tea. I had tororoimo with negi served over brown rice with some pickled konbu, sweetened miso and tarako as accoutrements, along with a nice springtime nimono of simmered bamboo shoots and lotus root, along with a sweet dashimaki tamago with scallions. We both had a nice wakame soup with spiral o-fu (wheat gluten) strips.

Late afternoon we made a pilgrimage to a tea shop operating out of an old house, where we ordered two very Japanese confections.

Anmitsu

Anmitsu is a dish of fruit and anko (sweet red bean paste), often served with a black sugar and honey syrup called kuromitsu. In some cases it may be augmented with ice cream, though the shop where we went serves it fairly simply. Anmitsu is the main reason I keep coming back to Japan on a regular basis. (OK, so that’s a bit of an exaggeration…)

Thick matcha and zenzai

Zenzai is usually little more than anko  and shiratama, but this nifty version is elegantly bittersweet, slightly covered with thick matcha. I feel a need to replicate this in my own kitchen.

At night we met up with an old friend of mine from my Microsoft days, and a friend of Hiromi’s, whom Hiromi has known since elementary school, dropped in after a late shift at a hospital. We ate at Meguro’s Tuk Tuk, a clever Italian-Thai fusion restaurant that plays it safe on some things, and does a few innovative things. We kept our dishes primarily in the single-metaphor range, and had fairly nice results, by the end of which our jetlag started winning the battle for control over our minds and bodies.

When going on a trip of any duration, I feel compelled to make the best use possible of whatever ingredients remain in the refrigerator. But we ended up eating at Sofrito Rico, a Ballard Puerto Rican restaurant, on Friday night, due to various last minute errands, deliveries, and shoe needs.

So my last chance to use up things before departing was breakfast. Some brown mustard seed and garam masala seasoned potatoes leftover from a night of vaguely Indian cooking caught my eye, as I considered how to use up a bunch of eggs and a bit of remaining fresh mozzarella. The onions and garlic in the potato masala seemed a natural fit.

Aloo Frittata?

If I ever again find myself in the possession of some leftover potato masala, this tweaked spanish omelet/frittata will probably be at the top of my list.

One of the things that distinguishes Tokyo from Seattle is the amount of attention that people pay to each other’s feet. In Seattle, it’s perfectly acceptable to wear a pair of sneakers that you picked up at a rummage sale or flea market 5 years ago, even if they have clearly worn out their welcome, in polite company.

I don’t wear tennis shoes or sneakers save the pair of running shoes I use when exercising, but I’ve been walking around wearing some very sad, past-their-prime shoes that not only have lost most of their structural integrity, but have a small yet noticeable circle of damaged leather at one of the toes on the upper. I had planned to replace the shoes for about 5 months or so, but I moved from being a bit too low on resources to take care of such things until they were actual emergencies, to being completely overwhelmed by an insane schedule, and it just became impossible.

But I decided I didn’t want to wear such sad shoes on my Japan trip, partially because my knees aren’t very happy right now and I’ll be walking constantly next week, and partly because I don’t want to have kawaisou na kutsu (sad shoes, roughly… but please don’t reuse the Japanese term without a heavy dose of irony attached). On my first trip to Japan I realized having holey socks was more than a little embarrassing, and I’m sure that it can’t be much better to wear sad shoes.

In order to avoid pity and amused glances, I made a quick last minute stop to replace now decrepit everyday pair of shoes.

I started wearing Ecco shoes after a knee injury a few years ago. I’ve run into other people that wore exactly the same model of shoe and they were fiercely loyal… one man had about four pair that he had accumulated over time, because he didn’t want to go to replace them and find out that he could no longer get the same shoe. I, too, have bought about two pairs of the shoes, but I didn’t feel a need to hoard them… Alas, after today, I somewhat wish I had… the new variants of that model now cut against my ankle unpleasantly, and I ended up switching to a slightly less convenient laced shoe instead of the loafer-like design I had before, solely to avoid the miseries of excessive friction.

At least my feet won’t be an embarrassment.

I’m going to FoodEx for the third year in a row next week, the insanely huge Japanese food trade show, where I will go hunting for interesting Asian food products. I’ll also go to Hoteres, a hospitality industry focused trade show.

My business focus has gradually shifted to be less focused on importing itself and more on building the web retail customer base, even if I use other U.S. importers as my vendors for that project, but I am still trying to keep connected to a network of suppliers so that I’m able to move on new opportunities. Also, one of my customers has now dramatically increased their volume requirements, and I need to get in touch with a supplier in Japan to see if I can gain some advantages by working with them.

Hiromi and I have been gradually preparing for our departure on Saturday, but I neglected to snag a reservation at the hotel where we originally planned to stay. It’s probably for the better, because I am really tired of staying in Shinjuku, where the other hotel was located. Instead, we booked a reservation at an even better hotel near Meguro for almost the same price.

I have two days that aren’t fully booked yet, but one of them is on the weekend… I’m not sure if I am going to go to Mashiko to hunt for pottery, or maybe just do something a little more leisure-focused. I’m not sure I can buy any crafts on this trip, although it’s a little less crazy from a cost/margin perspective to import small amounts of pottery than small amounts of food. It does take a bit longer to sell artisanal pottery, though.

We’re only gone for 9 days, departing this Saturday and returning the following Sunday. This is probably the shortest trip I’ve made to Japan in a long time, outside of weird 2–day weekend trips I made bordering other business trips to Asia when I worked for Microsoft. But my contracting gig limits how much time I can spend traveling, and even if I weren’t doing that right now, I’d be a little concerned about the insane costs of spending a couple of weeks in Japan. Of course, the cost of 2 weeks isn’t very diferent from 1, but the distraction from my business is pretty painful.

This time I’ve got some meetings planned with some companies that I think will be interesting to work with, and I look forward to opening some new doors.

We had planned to make a day trip to Vancouver on Boxing Day, before I remembered something about a signature that most students need to get on their I-20 before departing the country… alas, I realized this just about an hour before we were hoping to take off, early in the morning, and of course Hiromi hadn’t quite formally enrolled in school yet, so it wasn’t even possible to get the signature had we planned for it.

Fortunately, we were able to make up for it this weekend. Instead of my usual supermarket demo routine, we drove up to Vancouver Saturday morning. Somehow we cleared the border in record time, and we walked the usual Robson stretch as Hiromi hunted for post-holiday discounted clothing. We also stopped at a tea shop that offers a lot of aromatized teas (I didn’t expect my kukicha to be fruity… that’ll teach me) and instant chocolate fondue with various fruits, marshmallows, and, well, gummy bears.

We also got some roasted chestnuts from a street vendor, whose shells we discarded at every trash bin on the way from Sears back to our hotel off Granville Street.

At night we tried to find something to bring along to a potluck party at the home of one of Hiromi’s friends near Gastown. We discovered, much to our dismay, that restaurants in Vancouver Chinatown are pretty much shuttered at night, so we abandoned our thoughts of bringing along some vegetarian jiaozi or other nibbles. Fortunately, I had a stash of matcha chocolates and matcha-white chocolate enrobed fortune cookies to contribute. We were able to eat our first semi-nutritious meal of the day at the party, as other guests brought more than the usual bread and chips… the party also had a spectacular view, facing the water, in a common room on the roof of an neat residential project in an industrial part of Gastown.

After a late night it took some work to extract ourselves from the hotel, motivated primarily by ever-increasing hunger pangs. We took a short hop from our hotel to the Granville Public Market, where we overindulged in pastries from La Baguette & L'Echalote, a samosa-like filled pastry from Laurelle’s, and some passable teas from Granville Island Tea, along with a nice aged Gouda from Dussa's.

We noticed a coffee shop offering employment only to people literate in Japanese.

Actually we subsequently noticed two similar signs the same day at non-Japanese restaurants. Apparently Japanese-speaking staff are in demand in Vancouver.

We had dinner at one of the many Vancouver Greek restaurants… somehow Greek is neglected in Seattle, but we had a pleasant enough meal at Taki’s, along Davie, with another pair of friends Hiromi is connected to from her working holiday era.

Somehow, we sailed through the border control again on the way back home… the miserable weather and lack of significant holiday-like events must have reduced the line-up at the