Jason Truesdell : Pursuing My Passions
A life in flux. Soon to be immigrant to Japan. Recently migrated this blog from another platform after many years of neglect (about March 6, 2017). Sorry for the styling and functionality potholes; I am working on cleaning things up and making it usable again.

FoodEx 2005, Day 2: The Japanese section, and business dinner

March 9, 2005, 8:17 AM

I managed to get a little misdirected on the train this morning, but I wasn’t the only one confused by the ambiguities of the Keiyo-sen; a Japanese couple opposite me was equally bewildered to be moving nowhere closer to Kaihin-makuhari station. I think I had this problem once last year, so I should know better, but it was comforting to know it was easy to be confused.

The other couple turned out to be running a wine importing company, so we chatted a little bit about our businesses and exchanged business cards. They seem to mostly sell German and French wines, at wholesale and in a little retail shop.

Since I focused on the Japan section today, I got to see that in fact the Japanese specialty food trade doesn’t change nearly as rapidly as I had previously thought. In spite of an apparently neverending stream of variations of bottled drinks, most of what I saw this year was, in one form or another, in last year’s show also. But I did see some good stuff, including a vinegar manufacturer and some nice foods from Hokkaido. I was kind of interested in a sea vegetable called “umi-budou” (sea grapes) which have a unique briny taste; alas, they don’t travel well. Some of the local producers of foods might have some potential with high end venues in the U.S., though sometimes the packaging isn’t quite hip enough to reach a mainstream audience.

I think I’ve still only seen about two-thirds of the show, but I hit most of the areas of interest to my company; I’d love to spend a little time looking at some of the European products, just out of professional, and culinary, curiosity. But tomorrow I think I’ll spend a full day at Hoteres and decide how to divide up my Friday thereafter.

A representative from the trading company that’s helping me source yuzu products took me out to dinner with a business acquaintance of his and invited Hiromi along. We had a nice fully vegetarian meal at a restaurant near Tokyo station. My contact’s wife was actually vegetarian, but he said she has unfortunately passed away… Anyway, with a day advance notice, that restaurant can make everything vegetarian. We had a kind of omakase menu, featuring some regional varietal of thin leek blanched and dressed in a mustard-miso based dressing; some hiya-yakko style gomadoufu; a little tounyuu nabe (soy milk hot pot) which had some yomogi (mugwort)-seasoned konnyaku and Japanese leeks. Some boiled glutinous rice, almost fermented like South Indian idli, served as a bed for a nimono of spring bamboo shoots garnished with a cooked cherry blossom. We had some nice parcels of yuba fried in a dough made from soybeans, accompanied by tara no me (a kind of wild mountain vegetable common in springtime) tempura; these were simply offered with salt for dipping. We had some sakura udon, house-made udon colored with crushed cherry blossoms, in a vegetarian kakejiru (soup base). And finally we had a bit of rose-infused ice cream.

Along the way we tried some imo-jochu (Japanese sweet potato vodka), regular grain-based shochu, and two kinds of cold sake. Mr. Hiba indicated that he prefers to have a variety of drinks to taste during a meal… It’s a good thing I don’t drink heavily or this could have been very treacherous.

I’m a little sleepy, and I’m up a little late, but I hope to make some good use of time at the Hoteres show tomorrow.

FoodEx 2005, Day 1

March 8, 2005, 7:01 AM

I spent most of the day in the international section of FoodEx, mostly because that’s the hall where I entered. I wanted to briefly say hi to my dragon beard candy supplier, and I also had a meeting planned with a yuzu juice supplier in the afternoon, who planned to meet me in the international hall.

A few companies I ran into had products quite compatible with my vision, so I spent a little extra time talking to a few of them. Among them, I met a Hong Kong based supplier of certified organic teas from China, which also seemed to have an excellent packaging design team. The woman who manages their business said that she spends a lot of time finding the teas and might only take one of the many selections of tea from a particular farm. I found a Malaysian-based producer of beautifully packaged moon cakes, very contemporary and hip looking, and fairly nice quality; the same company makes some nicely packaged European/Asian style cookies and cakes that have some crossover appeal. Another interesting concept was a Singapore-based old-school cafe with a contemporary interior design, and a signature toast spread that’s a sweet custard base flavored with a Singaporean herb. Most of those companies have products that would fit in beautifully in upscale supermarkets; they wouldn’t have an appeal limited to a first-generation immigrant audience. At the same time, the prices should be a little more compatible with the needs of these types of markets than my ultra-high-end candy.

As last year, official policy prohibits me taking photos during the food show, but I may get some packaging shots online from samples in the next day or two.

I met with a yuzu juice company I’ve been trying to get prices out of for the last 6 months or so. It sounds like it might be a bit of a problem to get the exact configuration I need from them until summer or so, when some new factory equipment is coming online. However, I now have a source should I need, say, 5000 or 10,000 liters of yuzu juice in bulk packaging. The main problem is that it will need to transport such an item in a refrigerated container, which would preclude any consolidation. And the pricing isn’t really that pleasant to look at for anything shy of 15,000 liters (which is nearly a full container load). So I might have to hold off on yuzu juice and related products until they can supply their shelf-stable products this summer.

It turns out, though, that they would be able to custom manufacture some salad dressing recipes and other related products I’ve been investigating, and they can also supply other useful Japanese fruit commodities made from kabosu, daidai, shikuuwaasaa, and so on. They even can provide me with pure yuzu oil, which is even higher grade than most cosmetics are using. So, although I’m not thrilled with the cost, I’m happy I can finally answer customer requests for yuzu products.

Tomorrow I’ll be at FoodEx again, and I will probably take all of Thursday at Hoteres.

Just before FoodEx

March 7, 2005, 5:51 AM

So I thought I’d do some… er… research before FoodEx, and I thought it would be very important to know how these two cakes taste.

They came from the patisserie Gerard Mulot in the basement of Shinjuku’s Takashimaya.

Cake 017-150w Chocolate from Gerard Mulot

I can report that both surpassed my expectations. The caramel and apricot tart or flan on the left was pushing the envelope on the caramelization, just to the point where the caramelization could go no further without disaster striking. and was surprisingly light on the sugar. (As the homeless culinary appreciation sensei in Tampopo explained, French cuisine is a constant battle with burns). The other cake featured two layers of chocolate ganache or mousse atop a small layer of chocolate sponge cake, covered with the intense chocolate you can see in the photo. It was seriously chocolate… minimal sweetness, very complex. I just wish I could get this in Seattle.

While I was at it I picked up some yuzu candy and yuzu seeds, and tried some tonyu gelato. Lunch involved some ordinary respectable pizza margherita and kinoko cream soup.

I also chatted with someone else in the department store who works for a rising specialty food company in Yamagata, and she put me in touch with their head office. I may have the chance to meet with them before leaving town. This company makes some really nice products with various fruits; it clearly focuses on a domestic audience, but might have some potential in upscale New York and San Francisco supermarkets or department store shops if the wholesale price is right.

My home is chaos

February 19, 2005, 7:05 PM

My apartment is now barely livable. After a series of new shipments, including the arrival of additional shipping supplies, and attempts at making passable photographs of products by turning my kitchen table into a makeshift studio, I barely have enough room to walk. I also have some gutted electronics in my living room, as I was trying to complete a low-cost upgrade to substitute for my briefly malfunctioning, and subsequently repaired, laptop computer. That upgrade process did not go smoothly, and the evidence of the trouble is right in

I started hunting for some low-cost storage and office space, but my choices are not enviable. The closest one is probably the best fit for my needs, though it might be a little small; the cheapest one has some unpleasant features, namely the proximity of a constantly humming transformer, and a lack of light in the section more practical for office space. Another one is more versatile but has a high total cost and is kind of out of the way; although reasonbly convenient to my home, it's convenient to nearly no one else in the city, located in northern Magnolia.

I'll try to nail down my solution for space next week, before I fly off to Hong Kong. I will go to Hong Kong to meet with my candy supplier and see their retail locations and their production facility. A couple of days later, I'll attend, and to some extent, participate in FoodEx 2005 in Tokyo. This trip will be pretty short, but I'll also try to cram in a visit to a yuzu farm in west Japan if I can arrange everything in time.

Last Sunday I managed to snag some sichuan pepper at the Beaverton Uwajimaya. After years of absence from the US market, this was a pleasant treat. I cooked some yu-tsai (na-no-hana) with ganmodoki and sichuan pepper, as well as some fresh peqin chilies. It was simple and had a pleasant numbing taste... Except for a dish I had back during the fall festival with a friend who somehow obtained some smuggled sichuan peppers, apparently from Canada, I haven't had a dish featuring sichuan pepper for years. I'm thinking of revisiting a dish my Chinese neighbor in Marburg, Germany used to make, which was basically thin sliced potatoes sauteed with sichuan pepper and a little salt.

I've had some bad luck with atsuage recently... this week marked my second recent attempt to make a stuffed atsuage that turned out to already have passed its prime. The expiration dates seemed fine, but the taste was strangely sour... two different stores, two different brands, two different disappointments. I was happier eating my eringii, carrot and greens filling.

Today in Beaverton I saw a familiar brand while doing a demo... Representatives from a company I met at FoodEx last year, Fuji Oil's Soyafarm, were demoing some tofu nuggets meant for the US market, and some fried reheatable yuba-wrapped edamame. I still prefer Soyafarm's soy milk yogurt and soy milk; that company had the nicest attempts at soy milk yogurt I have ever tested. But I would recommend with only the slightest of reservations the yuba-wrapped edamame. My only complaint is that they were a little salty, and maybe a little microwave-soggy. I don't know if there are ways around those defects; the salt might have been added for the demo purposes only, for all I know.

Civic obligations, yuzu, photos from Japan

November 2, 2004, 7:29 PM

Post-jetlag insomnia has set in over the last few days, but I woke up and started some of the necessary housecleaning I've neglected since returning from Japan.

I managed to get myself to the polling station near my home... it's just a short walk. I was expecting it to be crowded, but there were no lines out the door... it was busy around 3pm, but nobody had to wait.

This afternoon I made a surprising discovery... In one of my carry-on bags, I discovered three yuzu and another deteriorating citrus fruit from Mashiko inside another plastic bag.

The yuzu are still in good shape, but I need to use them fast because there is some hint of deterioration. The other fruit, whose name I forget, was already in bad shape when it came off the tree, but it had a nice aroma.

Mr. Minowa, a ceramic artist I met in Mashiko whose work I have been importing, drove me to the train station after I met him on the last Friday of my Japan trip. Somewhere on the way toward Kasama, he noticed a big yuzu tree in someone's front yard and started reaching over the fence to acquire a few fruit, still mostly green. He wasn't terribly concerned about the owner of the house; he said they wouldn't be missed because there are a lot of yuzu.

I was bummed out because I knew I'd have to leave most of them in Japan, but I did use one of the yuzu to keep some apples from browning when I made a cheese fondue. It turns out that the yuzu found themselves in my luggage after all. I don't know if I unconsciously grabbed them or if Hiromi slipped them into one of the bags, or if something else happened. But it's an excellent excuse to make yudoufu.

Last night I finally bulk-resized photos that I should have posted while still in Japan, but I got a little bit busy. The first few photos shown below are from my visit to Mr. Minowa, who lives in Mashiko, close to Kasama. The last time I was here with Hiromi, it was completely dark. So Minowa-san was happy to give me a tour of his home in daylight, and his wife served really nice apples and English tea.

 

Minowa-san is showing me the flora in his backyard.
Sansho fruit pods on the tree This is a citrus plant called sansho. The seed pods are very aromatic; rubbing the skin reveals hints of citrus with some cinnamon-like base notes. The leaves are also edible and make a nice garnish, although Minowa-san says this variety of sansho has better fruit than leaves.
Sansho detail photo Mr. Minowa gave me some sansho to take home.
Sansho detail with extracted seeds The black seedpods in here can be used in cooking, and will be similar to the Chinese sichuan pepper; they might have a slight numbing effect on the tongue. Minowa-san said this variety's seeds are better when green; fall is a little late for harvesting for culinary purposes.
Japanese flowers A few close-in shots of flowers from Minowa's backyard.
Japanese flowers I don't know anything about flowers, but this isn't a daisy.
Japanese flowers Minowa-san was telling me the Japanese names of each of the flowers, but I promptly forgot because I only caught each name once or twice, and he showed me a lot.
Japanese flowers Regardless of the name, this is a really nifty flower.
Yakimono from Mashiko-Tanaka Saori At one of the galleries I work with, I saw this work. Tanaka Saori does a lot with interesting abstract motifs; they feel a little rustic but have sort of modern appeal.
Yakimono from Mashiko with momiji Another artist I like had a lot of momiji (Japanese maple) motifs.
Yakimono from Mashiko, toruko (Turkish) blue The gallery where I found Minowa-san's work last time was highlighting a Mashiko artist who does lots of work with Turkish Blue glazes.
Hanamaki meal at Oosawa onsen OK, it's a little late, but here's the spread from the hot springs resort called Oosawa Onsen in Hanamaki (near Morioka) where I stayed on my second night of this trip. This is the vegetarian meal. I was impressed because rather than just provide fish-less or meatless versions of the same things they served to my friend, they changed a number of side dishes for balance purposes. This was one of the nicest meals on the trip.
Edamame Yuba, tofu, and shiso with shredded vegetables Proof that some of the nicest dishes are also the simplest. Some tofu and I believe edamame-yuba is served with shredded vegetables, a little wasabi, shiso, and a dipping sauce (not pictured).
Persimmon (kaki) stuffed with aemono Another one of the side dishes. I'm a pushover for things presented in sweet, crisp hollowed-out persimmons, ever since I had a little ohitashi presented in a persimmon at Yuu-an (Nishi-shinjuku) a few years ago. This is a kind of ae-mono, lightly dressed vegetables.
small sweet Japanese kabocha stuffed with kinoko and takenoko A warm side dish brought after we started eating, this small sweet squash half is filled with various mushrooms, bamboo shoots, and tiny eggplant. It's a very clean flavor, and the broth poured over is slightly thickened, probably with katakuriko.
Hiromi and another cheerleader in Tokyo, Japan Hiromi's (center/top) hobby is cheerleading, so she invited me to watch her team perform at a football game, along with my friend and sometimes assistant Kazue, who returned to Japan during my own business trip.

Kyoto Weekend

October 18, 2004, 10:11 PM
In front of Kyoto station
Hiromi and I departed to Kyoto Saturday morning... it was a trip full of amazingly close calls. We arrived at the Haneda airport just in time, after missing a connection. We had a few other complications involving catching buses, trains, and even the airplane back... Hiromi went to retrieve some items from a locker in Osaka station, which she had trouble finding because we turned out to be on the wrong side of the station. Already on a tight return schedule, I further messed things up when Hiromi and I were readjusting the two pieces of luggage, camera, and two shopping bags we were carrying back to Tokyo. Somehow, a strap on my backpack or maybe Hiromi's camera bag caught my eyeglass frame as I was removing heavy things from my body inside the train... My eyeglasses popped off my face, slid across the train car floor, and landed in the gap between the train and the platform, essentially unreachable to the most dexterous and skinny of human bodies. The station attendants suggested we wait for the train to depart before retrieving the items, and we lost about 10 minutes between trains, missing a monorail connection, and again arriving just in time for the return flight.

As for the trip itself, it was both pleasant and reasonably productive. We stopped at a yuzen fabric dye and painted fabric decoration workshop, and chatted with the someone who makes pillows, purses, and other fabric-based crafts. Although I suppose these items would be quite expensive if imported in the US, I like the work and would like to try to find a way to make it possible to bring into the US.

The labor involves traditional dying and decoration processes but the look would fit in with contemporary lifestyles. Hiromi bought a purse (pictured here) that has a pretty interesting cut and looks pretty good when worn...

Our first night in Kyoto was a kind of multicourse meal involving fresh yuba, skimmed by hand from the surface of thick soy milk. We had yuba in various preparations, yubadoufu, and other pleasant things. The entire meal was pleasantly sappari, although we decided to tempt fate and order a sort of spring roll made with yuba as the skin and what turned out to be typically Japanese processed cheese inside. This was pleasant, though if I did this back home I think I'd probably be using some camembert or raclette cheeses.

We met up with Sachi, who visited me in Seattle during Golden Week, Sunday afternoon, but not before a breakfast that included a soy milk warabi-mochi. Warabi-mochi are a chewy confection which I think are actually made with kuzu (arrowroot) starch. Hiromi discovered the shop in a guidebook, and when we arrived, we realized it should have been in Fremont, were we in Seattle and if the King County Health Department didn't have an aversion to pets in restaurants. The shop was actually mostly selling dog toys and baked items for dogs, and the cafe was just there as a diversion for their customers. We had two orders of Warabi-mochi, and some Japanese interpretations of the Korean drinks soo jeong-gwa (persimmon punch with cinnamon and ginger) and yuja-cha (yuzu tea). The rest of the short menu was multiethnic and rarely Japanese. The soymilk smoothed out the texture of the warabi mochi and what we had were much creamier than the typical confection by the same name... I suppose that might be meaningless to most folks who don't spend a lot of time eating Japanese sweets, but it's the best I can do to describe it... Our dish was adorned with a maple leaf and dressed with kuromitsu (black sugar honey syrup) and kinako (toasted soybean powder).

With Sachiko, of course, we spent most of our time walking across the Kumo-gawa river toward Gion, eating nibbles at other Japanese confectioners and senbe-makers. We even sampled some usu-jio umeboshi that are typically sold for something approaching JPY 300 each (a shy $3). She had to head off within a couple of hours due to a fairly long train ride back to her home in Wakayama, and, I think, trying to match the schedule of her friends that she had visited Arashi-yama with earlier in the day.

After wandering around in search of an exciting dinner option, we backtracked to Gion and picked a restaurant where we had more tofu and yuba dishes, in addition to some stuffed Kyoto eggplant (almost Italian), grilled mushrooms with butter, salt, pepper and garlic), and some salt-roasted ginnan nuts. We had a nigori-sake (unfiltered) which was slightly effervescent, and some excellent pickled daikon served with a little grated ginger. 

Monday, we made a pilgrimage to Del Cook, in Nose, a rustic area in the north end of Osaka. We were perhaps too focused on eating and enjoying the view to take any photos of the food, but it suffices to say that everything was as beautifully presented as the rest of the scenery. We had the fancier of the two available lunch courses, and mine was altered to be suitable for a vegetarian. We started with a small bowl of chopped persimmons served, in my case, with unsweetened yogurt, some black sesame seeds, and, I think, ginnan or similar nuts. A little coarse salt provided a little contrast to the light sweetness. 

We had a creamy gobo (burdock root) soup with a little bit of milk foam, served in cute little cups and small spoons, providing a bit of an espresso machiatto deception. Some naturally leavened breads made by Del himself provided a nice accompaniment, which we soon devoured and of which we declined an offer for a second serving. The next course was a baby organic leaf salad, served with some charcoal grilled fish for Hiromi, and some similarly prepared Kyoto-sized eggplant halves in my case. Hiromi also had a course of risotto and grilled hotate (scallops), and mine was a similar risotto and some grilled matsutake mushrooms which had been hand gathered by an older woman who operates a similarly rustic Japanese restaurant next door.

Before dessert we had something of a palate cleanser course of black currant sorbet and finely chopped pears in a light syrup. A rustic apple tart was accompanied by chestnut ice cream.

After our lunch, we were able to stop in Del's kitchen and chat a bit. There was no dinner meal planned for the evening, so he was able to talk with more leisure than otherwise, although it was clear he was exhausted. He also gave us a sample of some very nice yuzu mascarpone sorbet which went out on the dessert plates of those in the second seating.

Hiromi and I took a little walk with Del and his dogs, meeting the neighboring restaurant's ducks and walking past a backyard garden. We had a beautiful view of the Nose valley facing down the hill. One of the dogs jumped into a reservoir and swam a bit, then delighted in shaking off the water as close to his human companions as possible. As we returned to the restaurant to gather our things and settle our bill, we saw the obaasan (granny, respectfully) who runs the neighboring restaurant ride up on a motorcycle after apparently running some errands. Del says that she's been known to dive for abalone herself and share the bounty with his restaurant.

Jason, Del & one of the assistant chefs de dog

The neighbor ducks

Nose valley

 

I drove all day

September 27, 2004, 2:11 PM

Sunday morning, dark and early, I extracted myself from bed around 5:30 am, finished packing some ceramics samples, almost finished packing clothing, and carried everything down to my car after a quick shower. I think I actually left home around 7:30 if I take into account the quick stop at Lighthouse Cafe for a necessary dose of caffeine... I had to stop at Seatac airport for about 30 minutes to pick up frequent flyer tickets I redeemed for part of my upcoming trip to Japan. Somehow, 8:30, I got myself on the road, nearly nonstop to the Bay Area As I recall, I made one stop for gas and greasy food somewhere in southern Oregon, one secondary and another stop for gas and windshield insect removal just about 30 minutes shy of the big box hell known as Emeryville, California, where I had booked a week at Extended Stay America. I think I was all checked in by about 9:25 pm. I think 13-14 hours including stops is pretty good for 800-some miles.

The night before, I had been volunteered to take advantage of a cache of mushrooms scored by my graphic designer, Jennifer, who has previously done some work for a Portland-based fancy mushroom distributor. I cooked for Jennifer and three other friends various little treats, including porcini korokke or croquettes (which were pleasant tasting though I faced some texture issues that I haven't had before), a potato-dough based pizza featuring more porcini and some good buffalo mozzarella, a side dish of portabellas sliced and cooked with garlic and rosemary, and another side dish of golden chanterelles which were seasoned with sage brown butter and adorned with crispy sage leaves. We had sumibi-yaki of white matsutake and all the other available mushrooms, served with dipping sauce choice of yuzu-ponzu I had tossed together or ginger and soy sauce. I also made a little salad with my signature yuzu honey vinaigrette, which had some pine nuts and a little bit of browned bits of mushrooms, as well as some nice tomatoes. Leftovers mostly went home with guests, as I was leaving town for the week. Everyone went home by around 11:30 and I put myself in bed a little after midnight, where I tossed and turned and briefly woke to turn on the heat and put on more clothing after an unknown period of time, so I was impressed with myself for waking up early and mostly successfully getting on the road without panicking and without forgetting anything more than a pair of pants.

Friday night was Jennifer's birthday party, which I attended after trying my best to finalize last-minute arrangements for my little trip. Alas, many things suffered due to biting off a little too much for the last two days of the week.

The first day here was only moderately productive, but I met with one lead and made a few other calls, set up an appointment to show off ceramics to someone, and so on. I am now stopping in a Palo-Alto based cafe to feed my information needs, as the Extended Stay America has no meaningful internet access in the room and I don't have a dial-up provider. I had intended to do this in the morning but the spot I found in the Oakland area had pretty unreliable connectivity so I had only about 15 minutes of usable access. I thought about some sort of dial-up plan, but I think I am happier to spend the $3-5 in a coffee shop for internet access with a nice cup of coffee than I would be to sign up for another subscription service for something I don't really want anyway.

I'm a little nervous about all the stuff I have to cram in to the next two weeks in the United States... I'll try not to think about it too much; it'll only make things worse.

Five days in San Francisco

May 27, 2004, 12:58 AM

I returned from San Francisco late last night. I took the Metro bus from the airport, which is a bit of an adventure after 10pm; this time it featured wannabe tough guy antisocial kids. The downtown transfer involved listening to a verbose guy conduct a mostly one-sided conversation with me, waxing proud about his well-behaved pitbull puppy, as his dog sniffed my luggage curiously.

When I arrived in downtown San Francisco on Friday, I checked in at my hotel, the Serrano, dropped my luggage off, then walked toward the ferry terminal to meet an old friend from college. I grabbed some food I could eat on the way, and about 25 minutes later met Jen out front of the Ferry Building. We obtained our preferred caffeine sources from the Pete's inside, and sat on a bench outside facing the bay, chatting about all sorts of things that have happened in the years since we've last seen each other, facing a stellar view.

My plane had been delayed almost two hours due to fog but it finally burned off by the time I made it this far. I had run into Greg, a colleague I had previously worked with on ad-related things at Microsoft, in the waiting area at the gate in the airport; he was headed to the Bay Area for some meetings. I learned about a job that had opened up related to a bunch of work they are having done in Shanghai.

Friday night I met my friend Sally, who works in apparel import, for dinner. We ate at a Catalan restaurant in an alley full of restaurants trying simultaneously to be large and cozy. We had some nice salad with olives and caperberries, a baked eggplant dish, an unseasonable butternut squash soup, a vegetable paella with pine nuts and currants, and a plate of cheeses with a quince-lemon paste. It was pretty decent, though I'd skip the squash soup for sure.

On Saturday, Sally took me to Japantown and Chinatown and I noted what kinds of weekly/monthly type papers were circulating targeting Japanese and Chinese immigrants and for Asian Americans. We also took a look at all kinds of stores and thought about which kinds of places might be best to approach for my Hong Kong sweet.

We had lunch at a place that serves Japanese-style western food, yet again modified to suit locally available ingredients. I had a doria, which is a rice casserole, with spinach and mushrooms and tofu. The scale was a little more American... it was too much food, and eventually a little monotonous. I just had this strange craving for doria after seeing the menu outside.

In Chinatown we looked through dozens of stores and chatted with a few shopkeepers. After a few hours we stopped at a dingy Hong Kong style cafe and bakery; my friend had some warm soy milk and I drank some strong milk tea. We ate a simple late dinner at Millenium, a pretty decent vegetarian restaurant closer to my hotel. We shared some salad and a quinoa croquette over lentils, which was adorned with a surprisingly refreshing green pea puree with lemon.

I splurged on some La Maison du Chocolat filled chocolates which I found at Nieman Marcus's food section. Apparently that's the only location of Nieman Marcus allowed to sell the chocolates; the only other places to buy are in New York, Paris, or Tokyo stores run by La Maison itself. I really wanted to see what people are paying for, since I will be selling a premium confection myself. The quality is really nice; it's very sparing with the sugar and is based on really good, carefully treated chocolate. My friend plowed through a number of them as well.

Sunday I met Sally again at Berkeley. Before she arrived by car, I wandered around and discovered that the town basically shuts down on Sunday. I did find a little soap shop called Body Time, which according to the employee working when I visited was created by a family that later sold their company name to the company now known as Body Shop.

Sally showed me another area along Fourth Street which has a stretch of gift shops and chain store concepts, and a yuppie food store. Actually the specialty food store looked like it might be an appropriate place for my Hong Kong sweet, so I'm going to try to set up an appointment with them the next time I'm in town.

We ate lunch at an inexpensive but nice taqueria; they had freshly pressed corn tortillas. I got a decent vegetarian chile relleno with fresh asparagus, and a nice fresh corn tostada. My friend had an omelette with nopales (cactus paddles). Thankfully they eschewed cheddar; they sparingly used a few types of Mexican cheese and some jack, depending on the dish; the only flaw I'd complain about is that their condiment bar didn't offer any fresh salsa, just stuff in bottles.

After I took BART back to downtown San Francisco, I met Jen, originally for a coffee, but due to a change in her evening plans we went to eat dinner at some Thai place instead. We stopped for coffee afterward. We parted around 9pm and I went back to my hotel, incredibly sleepy but I stayed up a little longer and chatted with a friend in Japan.

Monday morning I met with a soap supplier in the lobby of Courtyard Marriott in Oakland. We talked about different positioning strategies, and about which products I thought would be the most interesting. We also talked about packaging options to make the products look more compelling.

I had a little trouble getting there because I relied on my mapping software to find the place where she was staying in Oakland, and the mapping software was oblivious to the newer location of Courtyard by Marriott. I ended up having to spend money on a taxi fee to get back downtown after having changed trains to go to toward the other Oakland location of the chain.

Afterward I walked around downtown again and trekked on foot up to North Beach via Telegraph Hill; I wondered what kind of retail shops were in the historically Italian neighborhood. After wandering around fruitlessly in the area South of Market, I ate a late dinner at an Indonesian restaurant near my hotel on my own... vegetable martabak and gado-gado.

Tuesday I followed up on a couple of things I wanted to do in Japantown and Chinatown, but I was able to stop and meet Sally for lunch. She took me to the Gap corporate cafeteria and we ate typical corporate cafeteria fare facing the Golden Gate Bridge.

I also made a few media contacts when I was in town, mostly to get rate sheets and demographic information.

I basically met my objectives for this trip, but it was a fairly humble set of goals. Since I mostly wanted to get a feel for the market and see what kinds of venues might be best to approach, and my primary objective was to meet with the supplier, it didn't take much. Before I my next trip, I'll schedule some meetings to talk with potential customers.

Out-of-town visitors

May 1, 2004, 9:05 AM

This week ended up being relatively unproductive when it came to work, because I needed to prepare for visitors and run various errands. On Thursday, I had two visitors from Japan and one from Victoria, BC.

Hiromi came in on Thursday morning and I picked her up at the airport. We were hoping to take a look at tulips up in the La Conner area, but the early spring weather this year had forced all of the growers to top their tulips a little early this year, so we ended up relaxing on the beach at Golden Gardens in Ballard, then having a little iced tea at Masalisa.

I had a conference call with one of my suppliers around 7pm. It was encouraging. I'll need to make some changes in my plan with that product and revise my sales objectives, but actually they are going to be more conservative than before, and that makes me feel a little better about the project because I don't have to take risks quite as substantial as I had expected.

Sachi and her Canadian friend, Sandra, arrived via the Victoria Clipper a little after 8:30, and cleared customs a little shy of 9pm. We made our way to La Spiga restaurant on Broadway and ordered Crescioni and Piadina in addition to various pasta choices. I had a pretty nice asparagus tortelli with a lemon butter sauce. We stopped at Dilletante and shared a single piece of cake between the four of us.

Friday, we played tourist all day and into the night. I took everyone to breakfast at Cafe Besalu in Ballard, we stopped at Archie McPhee and at the Ballard Locks, and we headed over to West Seattle for some postcard photography opportunities at the fishing pier and at Alki beach. We ate a little lunch at a tiny restaurant on 8th & King in the International District, Szechuan Noodle Bowl. I ordered their cold seaweed dish, a little braised bamboo shoot dish, and green onion pancakes. Two of us ordered vegetable dumplings in la-yu and soy sauce, and two ordered a vegetable udon dish in soup.

Afterword, we made a stop at Pacific Place mall, and then walked over to the Pike Place market to get vegetables and other things for dinner. We did a little gift shopping, and then briefly visited Vivace's for coffee and tea. We also made a quick run to Fran's chocolates at University Village.

Finally, we came to my place and tried unsuccessfully to get Japanese natural oak charcoal to burn in a tiny tabletop grill called a “shichirin“. This was the first time I have actually tried to use the shichirin so it was a little more trouble than I expected. I had gotten one of my potato pizzas done while my guests were fighting with the shichirin, and finally we gave up on it. I was asked to re-warm the potato pizza, which on a baking stone turned out to be a bad idea because there would have been no way to quickly bring the oven temperature down to a “warming“ temperature. and I managed to char the previously flawless but cold pizza. I them promptly managed to drop a slippery and unfortunately too flexibly plastic bottle of oil into the sink and it splashed back on to Sachi's clothing. I don't think I've ever had so many things go wrong in one meal. We did manage to eat grilled vegetables and my guests had shrimp, scallops and squid also; I just used my indoor grill pan and a cast iron skillet to stand in for the finicky oak charcoal. It didn't occur to me until far too late that I probably could have used my small “konro“ (like a gas camping stove) to ignite the charcoal.

We also had some nice yuzu ice cream and a kona coffee sorbet that I made, and dipped into a quince infused liqueur that I had started back at the end of January. Except for the comedy of errors, the food was mostly pretty good.

We finished the evening by going up the escalator in the Space Needle during the last open hour, and taking in the cityscape. Sachi and Sandra went back this morning, and Hiromi is here until the 4th.

Earlier in the week I finally got my car detailed by Fremont Auto Detail, which seems like a bit of an indulgence for someone without any consequential revenue but was very worth it... my car had been looking very sad especially on the interior. I also took care of getting some shelving I need to handle the ceramics boxes that will be coming from Japan later in May. I didn't do much that was actually useful for my business except for creating some price lists. I have another visitor to entertain from the 4th through the 7th, and then I'll get back into the swing of things.

Pursuing my passions

April 15, 2004, 9:08 AM

After years of working a well-paid, challenging, and ostensibly prestigious job which was often interesting, occasionally satisfying, but rarely fulfilling, I’ve decided to move on.

I have three obsessions that I’ve indulged outside of work for the last 7 years or so. One is an uncompromising passion for cooking and eating good food. Another is a love of travel. And third is a wallet-thinning habit of collecting Japanese and Korean ceramics and craftwork. Beyond that, I have a long-neglected impulse to write and create, which, most likely due to excessive comfort over these 7 years, rather than inadequate time, I have mostly failed to pursue and develop.

My goal over the next few years is to explore each of these passions with an eye for making a reasonable living doing the things I love the most.

This is a life-altering transformation. My job at Microsoft, working as a test lead in software internationalization, has allowed me to live comfortably while I regularly invested at least 20% of my income. Now, for the first time in years, I expect many months during which I’ll be slowly eating away at my reserves.

My plan for the next year is to take advantage of my safety net while taking a lot of personal risks. I've established a small business entity focused on importing foods, gifts, and other things that I am excited about.

I’ll travel, but with the objective of generating some kind of return from each trip, either in a financial sense or in the sense of personal growth. I'll be exploiting my ceramics obsession by buying ceramics and craftwork, but with the intent of using my eye to bring back items that could be introduced to the U.S. market for resale. I’ll also at least occasionally be working in restaurants as a cook and waiter and whatever else will teach me what it will take to make a successful business serving food. I expect that I’ll create some opportunities to write and to create again. Within a few years I intend to have established enough of a network to be ready to start a small café/restaurant, and on the way, I will focus on building up my import/export business.

This journal is the document of my transformation.

At least once a week, I’ll be telling part of my story. I intend to be pathologically honest, but I promise to do my best to avoid sentimentality, wistfulness, or excessive self-indulgence. I don’t promise to be authoritative, profound, or even important. But I do promise, more than anything else, to live.

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