Jason Truesdell : Pursuing My Passions
A life in flux. Soon to be immigrant to Japan. Recently migrated this blog from another platform after many years of neglect (about March 6, 2017). Sorry for the styling and functionality potholes; I am working on cleaning things up and making it usable again.

Whew

October 8, 2005, 11:10 PM

I watched my database-driven web sites, including this blog and my web store, YuzuMura.com, suffer from a 40 minute outage tonight.

That was painful.

The database server apparently went offline for a longer than cozy period of time… I think the hosting service sometimes restarts the database server on weekends at night, but the impact is usually smaller than 3 minutes.

I hope it didn’t negatively impact any customers who came to the site.

Tagged

Some days are complicated

October 6, 2005, 11:22 PM

Today I spent most of the day chasing down items that I’m supposed to be sending off to customers… One of my vendors hasn’t been able to come to Seattle to me for a while and we finally met halfway, so that I could get some product samples and this week’s local and internet customer orders.

I’ve also been trying to get an item from another vendor of mine who was waiting for a container to be delivered and faced three days of delivery truck delays and complications. It then turned out that the item in question was not even on that container because the styles have changed so dramatically since the previous shipment. They sent me to another one of their customers that still had the old style in stock, which required another cross-town run.

Unfortunately, this and every other errand meant that I missed the cutoff time at Kinkos; since one of the items I had to ship was in fact the thing that I ran all over town after, this was tough to avoid. Anyway, I braved rush hour traffic to drop off the package at the south Seattle FedEx facility. Of course, this took 30 minutes longer than typical due to an accident blocking part of Highway 99.

When I got home, it was very late. I set out baking some bread I had started early in the day and oven-steaming some squash. I prepared a meal of ambiguous ethnicity.

Soymilk Bread with Caraway Seeds and Coarse Salt

Caraway soymilk bread

In Japan bread made with soymilk became somewhat trendy, and, when made with a good, heavy, Asian-style soymilk, actually tastes quite nice too. A lot of breads are incorporating soy flour anyway, and I thought it would somehow work well with caraway seeds. I rarely remember to use my caraway seeds, so this half whole-wheat bread was a good opportunity. The result was nice; a dense loaf with a crackly, capricious seasoned crust.

Kabocha Soup

Kabocha soup

I used the other half of my kabocha to make a simple squash soup, with a little cream, pumpkin seed oil and toasted pepitas.

Tofu with Mustard Seeds, Sichuan Pepper and Sambal Manis

Tofu-sansho-karashi-sambalmanis-1

I pan-fried some tofu along with some sichuan pepper and mustard seeds, then seasoned with a bit of salt, a splash of soy sauce, and mirin. I topped each piece with some sambal manis, or sweet chili paste.

Kabocha curry with atsuage

October 5, 2005, 11:15 PM

I am not a big fan of Japanese-style curries. They usually aren’t vegetarian, anyway, since they are usually made with beef fat and bits of various animals, and the “vegetable” curries are usually some unmemorable hodgepodge. In a pinch, though, I’ve been known to take the vegetable curry when handed a hotel food voucher, or when lacking other options at some roadside “service area” along the highway in Japan. My preference at such places is just to get a snack like O-yaki or some taiyaki or dango.

I was trying to make use of ingredients that were on hand tonight, and my initial impulse was to make some kind of squash soup, and then I was at a loss on what to do with a bunch of fried tofu (atsuage) I got on the weekend.

Finally, I decided to make some sort of spicy vegetable dish, and I used a base of ghee, garam masala, some cumin, coriander, fenugreek, cloves, a little amchur powder, mustard seeds, fresh chillies, and possibly some other spices… I sauteed onions and created a roux, which I usually do not do when making Indian style dishes. This turns the dish into a more Japanese-style curry; roux is really the defining feature.

I added raw ginger and some liquid, brought the sauce to a boil to thicken, and simmered kabocha and atsuage until the kabocha was soft. I had to adjust salt and seasoning a bit. I guess it was moderately comforting, but not very exciting for me.

Kabocha tofu curry

Pita and foul mudammah

October 4, 2005, 11:29 PM

Obachan” recently reminded me of the joys of fresh pita bread when she talked about a cross between hummus and baba ghanouj on her blog recently. A couple of months ago I made some pita just because I felt like having some flatbread but didn’t want to drive to the supermarket just to get some stale-tasting, chemically stabilized flatbread when it only takes a few minutes and pennies to knead some dough.

It does take a bit of time to rise (45 minutes to an hour is fine), but in this case, I was able to prepare other things while I waited.

I took a quick picture just a short time after the second batch of bread came out of the oven. I made a total of 8 pita, and my roommate and I quickly devoured half of them.

Fresh-out-of-the-oven pita

Pita

My impetus for making pita was a craving for a hummus-like spread often rendered in English as “foul mudammah” or “foul medammah”, but the ambiguity of Arabic vowels results in numerous additional possiblities.

A few years ago when I was still moderately happy with my job at Microsoft, an Egyptian woman working for me, who had recently brought her family to one of my dinner parties, treated me to some homemade fava bean spread. She gave me a recipe and a verbal description of the technique. Not too long ago, I acquired a small amount of dried fava beans at PFI with the intention of making this dish.

Mine doesn’t really look the same as I remember hers; I think hers had a greenish hue and was probably made without tomatoes. It may have been a completely different dish. I’ve long since misplaced the recipe she gave me, but I was happy with the results.

Foul Mudammah

Foul mudammah

I used a bit of tomato puree in addition to cooked dried fava beans (soramame for my Japanese readers), and onions both in the foul and caramelized on top. I ground some coriander and cumin seeds then cooked them in bit of olive oil with some ground chillies, which I mixed into the foul as well, and of course some salt. I used a blender to puree everything, but I’m sure I could have gotten satisfactory results from assiduously smashing the beans with a fork.

Upon serving, aside from adding those caramelized onions, I sprinkled some dried ancho chillies and drizzled olive oil on top. It might have been nice to squeeze a bit of lemon juice on top, but I forgot to buy lemons.

I also served some sliced cucumbers, feta, and a decent tomato.

Feta, cucumber, and tomato

The only remotely expensive part of the dinner was the feta, which I really didn’t need, but I was craving it somehow.

The foul mudammah has a pleasant sweetness… I think the beans, tomato, and onions all contributed to that. I want to eat it more often.

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How I examined my passions, Part II

October 4, 2005, 12:01 AM

A certain level of burnout with my job at Microsoft made me loath, or at least unmotivated, to seriously consider moving around within the company as my situation became more frustrating. It just wasn’t what I wanted.

I did spend some time looking around at similar jobs both inside and outside the company, and I tried to keep my mind open to staying, because, as I had long realized, I would need more money to realize most of my other ambitions, and it was a very lucrative way to collect savings toward that end. An alternately charming and sleazy career consultant told me the same when I confided in him that I was looking for something very different than I was doing.

Four of my long vacation trips to Japan during my Microsoft career coincided with professional crises. The first one, my first actual vacation as a Microsoft employee, wasn’t really planned to occur under such circumstances; a power struggle between two managers placed me in a frustrating position, and I had a long-planned vacation that my manager didn’t tell my new manager about, departing only a few days before I was being acquired by the new team in some sort of deal between them.

It was an awkward position to be in, but my new manager considered the information omission an error on the part of of my old manager and asked me to take my vacation as planned. During that trip, I was full of torn loyalties, feelings of disappointment, and apprehension. But my vacation, which was an incredible first experience in Japan, and my first trip outside of North America after my exchange program to Germany, gave me a lot of time to think about my future. It actually was the catalyst for a fledgling addiction to collecting contemporary Japanese ceramics, and expanded my culinary consciousness incalculably.

Over the next 6 years, my other three long vacations were very similar, although both of those vacations I took because I was frustrated at work, and wanted a distraction. It turned out that vacations were quite therapeutic, and even my short few extra days here and there that I got on business trips to Japan or elsewhere were extraordinarily refreshing.

I had the time to stop and take pleasures in basic human needs… good food, interaction with people, conscious moments of relative tranquility.

Strangely, it took me over a year to go on such a vacation again after my career frustrations began to mount. Before that, I spent more time than was probably healthy essentially fantasizing about alternative careers.

I felt really frustrated, and I had some self-destructive impulses… I thought about just walking off from my job without notice and burning some bridges, much like one of my employees did (the same forces that led me to consider leaving hit him harder, since I was deflecting some of them until he was moved under a different lead, and was used to certain kinds of irritation that were less tolerable for him). I had a few short-lived relationships where I was essentially completely emotionally unavailable and surely a source of other kinds of frustration for the women I was seeing.

I took refuge in my obsessions… I cooked a lot of elaborate meals for friends and acquaintances, refining some of my cooking skills. I spent a lot of time in pottery classes, considering early on the possibility that I might import some ceramics, and I thought it would be smart to have some first-hand understanding. Those pottery classes were also suitably humbling, as I did not have a natural talent and I sent a lot of clay flying. I also spent some taking Korean classes, remembering a college-era ambition of learning at least seven languages in my lifetime.

Early on, I started thinking about projects that I could indulge in with great passion, with some prospect for financial reward. I considered some restaurant projects, a small retail shop, and a more wholesale-focused import business.

In Part III, I’ll talk about how I evaluated the potential of these projects.

Kurogoma korokke and kazoku no ryouri

October 2, 2005, 11:40 PM

I took today off from doing demos and spent some of the day cleaning house and actually reorganizing some things that have long contributed to a certain level of chaos in my home. Among other projects, I replaced an ailing, cracked lazy susan in my kitchen with two new ones to handle my stash of spices and seasonings… it turned out that these new ones had a larger diameter than fits on the floor of my cupboard, so making use of them required a bit of improvisation. I raised them off the floor using a couple of infrequently used cake pans, and this avoided the interference of edging in the back of the cupboard. It isn’t a perfect fit, but the doors now appear closed, and I have less likelihood of dropping various bottles of spices onto an expensive piece of pottery in the sink just below, as I’m hunting for something in the back of the cupboard.

Of late I’ve found my cooking skewing decidedly Japanese. But today I cooked more “stamina” than “sappari”, more oyaji than obaachan. Today’s food was more heavy and strong tasting than the Japanese food I more usually prepare. Hiromi says it is "kazoku no ryouri", something for everyone: Korokke to appeal to the kids, kimpira for the mother, and grilled tofu for the father. 

Kurogoma korokke

Kurogoma korokke

My black sesame croquettes usually have more black sesame in them, but I just ran out today, so my hand was forced… I used a lighter touch. As usual, though, I mixed in some white sesame seeds as a source of flavor, and the only thing to suffer is the visual. I really like black sesame croquettes, and I think the only croquette I like more is kabocha. Tonight, I still had some leftover kabocha from Saturday night, so we ate that as another okazu. It was actually more flavorful than on Saturday, as is usual for nimono.

Kimpira gobo

Kimpira gobo

I had some help on this one. I spent my time doing the sengiri (matchstick cut) knifework, and my roommate removed aku as I did some other prep work; I got them started cooking in sesame oil and tossed in a pinch of salt; I tossed them around in the pan a bit and my roommate watched over them and added chili, shouyu and mirin and tougarashi (dried chilies).

Yakidoufu with baby bok choy, ginger and daikon-oroshi

Yakidoufu itame ni

My roommate requested yakidoufu again, but I couldn’t bear the thought of repeating myself so soon, so I made a variation with a bit of a sauce; mirin, shouyu and some vegetable soup stock.

Daikon to negi no misoshiru

daikon to negi no misoshiru

I had originally thought I would make a tofu-based miso soup, but I made a daikon-negi one instead, which is probably exactly what went into my last misoshiru. As usual, I made a dried konbu-shiitake dashijiru. In this case, rather than akamiso or shiromiso, I used a Korean-style dark miso (doenjang). This isn’t because I was trying to be innovative or creative; I just ran out of my supply of Japanese-style miso. It works just as well, though it tends to be a bit saltier than the most common types of Japanese miso.

How I examined my passions, Part I

October 2, 2005, 12:00 AM

When I started planning my exit strategy for Microsoft, I thought intensely about what I value and what I wanted to accomplish in my lifetime.

I never thought it likely that I’d have just one career over the course of my life. I thought that I would have at least a good 50 years of a work life, and it seemed an awfully long time to focus on one single thing. Although I truly admire the mastery of a specialty that comes from a lifetime of dedication to one specific field, I have too many interests to be satisfied with one narrow domain. I figured I had three to seven careers in me.

As a child, I had the good fortune to have early exposure to personal computers when that was still a relatively rare thing, and I had an innate curiosity that led me to explore my machine, and eventually others, in obsessive detail. For some reason I didn’t really develop a passion for writing code, although I had an early modest level of competence in that regard, but I still liked probing the machine, and had a great passion for the machine as a tool. By the time I went off to college, I had no interest in studying science, which probably would have shocked anyone with whom I attended elementary school or most of junior high school. My intellectual interests had all shifted to the dynamics of human interaction, the power of communication, the human balance of power, the nature of authority, and the forces that shape culture.

This set me off in myriad different directions. I had established a literary magazine in high school, and by the time I set off to college, I thought that my future was in the media, in radio, television or newspaper work or some other publishing outlet. My university experience, though, opened my eyes to so many other forms of expression, and, although I briefly worked at a newspaper as assistant editor after my German exchange program, my imagination of my future became less specific, more hazy. The longer I was in college, the more time I had to ask questions, the less clear my vision of what I wanted to be when I grew up became.

Whenever I summarize my college career to someone who doesn’t know me very well, the gaps sound incredibly shocking: I began as a literature major and a Media Fellow, became irritatingly politically active, planned an exchange program to Germany, spent too much time on the internet, switched my major to East Asian studies, studied in Germany and began cooking obsessively, worked at an Asian American newspaper, and graduated after an intensely compressed final semester.

These were mostly natural, easily explainable progressions, and generally traceable to long-existing interests catalyzed by the benefit of the open, dynamic environment of a liberal arts college. I was never a specialist in only one thing. I was not a generalist, either; I just had a lot of interests. I maintained an ambition of somehow fusing all of my interests into a career, but I knew I’d be happy to do something that allowed me to pursue at least a few of my interests.

When I got my job at Microsoft, I was happy that my background with German and Japanese language, studies of Asia in general, and addiction to internet technologies and new media all coalesced into skills deemed valuable for software internationalization testing. As with any career, I suppose, I alternated between excitement, boredom and frustration, but I knew early on that it wasn’t going to be my gig forever. I anticipated about 5 years there… and in fact, it was about the 5 year point when things started shifted rapidly into complete dissatisfaction with my job.

I thought about what I was most interested in outside of my work; after all, I made a career in software out of a hobby, and I didn’t think it unreasonable to explore the potential of building a new career out of my avocations. The things I invested most of my energy in outside of work were related to food (eating and cooking well), travel (primarily to Japan), and collecting ceramics and crafts (mostly from Japan, occasionally from Korea). I thought about a few ways of indulging these pursuits in a manner that could be self-sustaining.

I drafted some business plans for restaurants, since I am an obsessive cook and I’ve long imagined opening a little restaurant. I also thought about building a little ceramics shop, as well. I also even thought about planning culinary tours. I realized most of these ventures required more resources just to get started than I had available, as I was never clever enough to exercise my stock options when they were at their most valuable. So I thought smaller…

I wanted to make sure that I really was working on something I could be passionate about, so I started looking at ways of integrating food, travel, my creative impulses, and my interest in ceramics. I started to look at my options…

In Part II, I’ll focus on what went through my mind as I considered my options.

Yaki-onigiri no ochazuke and rustic foods

September 30, 2005, 11:59 PM

I worked on some simple tasks today and did some customer visits, and finally got some photos I can use for the matsutake gift pack on YuzuMura.com.

My roommate and I had a guest for dinner, and I was in the mood to make some simple Japanese-ish dishes.

Yakionigiri no ochazuke with very good umeboshi

Yakionigiri top view

I prepared miso-brushed grilled rice balls, yaki-onigiri served with pickled Japanese apricots and pickling shiso. I poured a really nice organically-grown sencha from Shizuoka over the onigiri, but it was very light, because it was the first infusion... In retrospect, I realize I should have served the first pour to drink, and the second pour for the ochazuke.

Yakidoufu

Yakidoufu

This is a little bit American preparation of tofu, perhaps; I grilled tofu on my electric grill pan, and served it with a dipping sauce of ginger, shouyu, a few drops of roasted sesame oil, and negi (spring onions). I’ve seen grilled tofu in Japan, but rarely.

Kabocha no nimono

Kabocha no nimono

My absolute favorite fall nimono (poached/simmered dish) is kabocha, Japanese squash. This involves simmering squash, dashijiru, salt, Japanese soy sauce, mirin, and occasionally a bit extra sugar, until soft. The ideal flavor develops the next day, but it also tastes good served after it has cooled a little bit.

Dashi-maki tamago

Dashi-maki tamago

I also made dashi-maki tamago, which in this case has bits of some Japanese pickles between the layers of eggs.

Finally, I made an atypical, but very tasty aemono with broccoli, raw sugar, salt, and mirin. This would be more commonly done with spinach than broccoli, but my nearby supermarket didn’t seem to have anything other than expensive baby spinach. Alas, all of the photos of that were totally out of focus, but it was actually the surprise of the night; it tasted better than I expected.

Yaki onigiri dinner

Dinner is served.

Finally reached my yuzu guy

September 29, 2005, 11:41 PM

I finally got hold of my source for yuzu juice today. Apparently my previous communications were never received due to some changes in their corporate email systems. I was happy to find out I wasn’t being intentionally ignored. I should have called and pestered them earlier.

I’ve been having trouble getting in touch with them for quite a while. It’s rather frustrating, because I’ve had customers waiting for me to provide quotes for them… grr.

Now I feel a little relief. I hope the rest of it works out.

Lining up things, figuring out balance

September 28, 2005, 11:49 PM

I’m trying to juggle the various competing pressures of my work and I’ve realized my wholesale sales efforts have been inadequate of late, so I’m trying to make sure I spend a bit more time each day focusing on developing new accounts.

Most of my larger existing customers have been seeing good sales results and have been increasing their order amounts, but I need a more substantial client base to get to a level of survival. I’m getting better at what I’m doing, and a fair amount of growth in my sales brokerage end has made me more optimistic, but my available resources are still getting smaller.

I’ve been thinking about doing some side work to help increase my survival chances. But I need to do build up my business at the same time, because my goal isn’t to work for someone else; I want to make my concept work.

I’m not sure how much I’ve said about it on my blog, but one of my objectives as I started plotting my Microsoft exit strategy was to build a restaurant project. I did the math on that and decided it wasn’t going to be the right time for me when I decided I needed to move on from Microsoft, but I did think that doing some work in a restaurant work as I was building my import business would have been valuable experience to work toward that.

So I’ve long considered doing side work, I’ve been kind of torn between the idea of doing some potentially more lucrative but very intellectually draining short term software gigs, and the idea of doing some for me more interesting, but certainly not particularly well-paying, work in restaurants. I do look rather strange when I show my resume to most restaurants, though, so most don’t know what to make of me.

But actually, my first priority should be to generate new wholesale accounts, and my second priority should be to build up my internet sales levels. The jump from where I am now to where I need to be to assure basic survival isn’t that far out of reach.

I’m really happy to have been able to have built the audience I have so far. I think people are really starting to respond to my work to expose people to contemporary Asian style. But like a lot of people who start businesses, I surely underestimated what I needed to start with to get from nowhere to somewhere.

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