FoodEx trade show, day 1

March 9, 2004, 12:00 AM

Today was the first day of FoodEx and I must have visited several hundred booths and talked to people at several dozen. The experience was truly dizzying. Some 2,300 companies are exhibiting, catering to manufacturers, restaurant and food service, intermediate companies (which is the category I fall into), and retailers (these booths occasionally have some relevance to what I’m handling).

I wandered around for about 6.5 hours and talked to a whole bunch of people. The highlights for me were some tea-related products, some yuzu ponzu from Ibaragi prefecture that was surprisingly nice for a packaged product, and various green/organic products which are still slightly uncommon in Japan.

Tonight after the show I met a friend and we tried to find vegetarian options at a Korean restaurant, which was interesting because this is far less trouble in Korea than here. There were whole clams in the kimchi tofu jjigae, which the waiter said had no meat in. I just worked around them and my friend at them. There were also bits of meat in a chijimi that was described as meatless.

When eating out I usually try not to concern myself with most kinds of soup stock or other things that are too much trouble to worry about, even in the U.S. where restaurants cater to every dietary whim, but being vegetarian in Japan is always complicated.

Yesterday I was a little too tired to write. I did some research in the morning and met with a couple of friends, but I didn’t really do anything that impressive. I did cook a half-decent penne with a cream sauce, garlic stems, and maitake mushrooms with some coarsely chopped pecorino romano and pine nuts. It took far too long in my weekly apartment’s kitchen, which has one burner, a warped frying pan that only cooks in one spot, and a tiny saucepan that isn’t really big enough to boil any amount of pasta in. I also made a frittata-like thing for dinner using nanohana (the greens from the canola plant) and eringi mushrooms, served with some whole grain bread I found. I got home too late to cook rice.

I realized that some people might see my half-finished web site for Yuzu Trading Co. now that my business cards are in the hands of strangers, so I fixed the layout and altered some text so that the work looks less unfinished, hopefully. I wish I had spent more time on this, but I have some ideas on how to actually make it useful later.

Somehow I’m awake much later than I should be. I should go to sleep. I’ll have time to be more reflective later …