Jason Truesdell : Pursuing My Passions

A life in flux. Soon to be immigrant to Japan. Recently migrated this blog from another platform after many years of neglect (about March 6, 2017). Sorry for the styling and functionality potholes; I am working on cleaning things up and making it usable again.

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re: FoodEx Countdown

I'm beyond envious. I've recently come to the realization that none of the food items or cooking accoutrements which I desire are available in my area of the US, and it makes me sad.

So, a whole convention about food? Is it mainly product promotion, or is it restraunt promotion, or something different all together?


re: FoodEx Countdown

FoodEx spans the entire food industry, from the restaurant trade to manufacturer suppliers of ingredients to specialty packaged foods. One company I met sold frozen crepes filled with ice cream, and their primary customers in Japan are movie theaters. Another company supplied stamped gold decorations and gold leaf for food presentation. And I've seen some restaurant franchise concepts there, especially in the bakery and quick-service pizza segments.

Basically companies show up to find new channels for selling their products. So they try to meet both domestic (Japanese) needs and, to a lesser extent, international market possibilities. More than half of the show consists of booths from non-Japanese companies, including ones from China, Italy, Germany, and the U.S., trying to make a dent in the Japanese market. I met my dragon beard candy maker there...