Jason Truesdell : Pursuing My Passions

A life in flux. Soon to be immigrant to Japan. Recently migrated this blog from another platform after many years of neglect (about March 6, 2017). Sorry for the styling and functionality potholes; I am working on cleaning things up and making it usable again.

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FoodEx Countdown


I’m going to FoodEx for the third year in a row next week, the insanely huge Japanese food trade show, where I will go hunting for interesting Asian food products. I’ll also go to Hoteres, a hospitality industry focused trade show.

My business focus has gradually shifted to be less focused on importing itself and more on building the web retail customer base, even if I use other U.S. importers as my vendors for that project, but I am still trying to keep connected to a network of suppliers so that I’m able to move on new opportunities. Also, one of my customers has now dramatically increased their volume requirements, and I need to get in touch with a supplier in Japan to see if I can gain some advantages by working with them.

Hiromi and I have been gradually preparing for our departure on Saturday, but I neglected to snag a reservation at the hotel where we originally planned to stay. It’s probably for the better, because I am really tired of staying in Shinjuku, where the other hotel was located. Instead, we booked a reservation at an even better hotel near Meguro for almost the same price.

I have two days that aren’t fully booked yet, but one of them is on the weekend… I’m not sure if I am going to go to Mashiko to hunt for pottery, or maybe just do something a little more leisure-focused. I’m not sure I can buy any crafts on this trip, although it’s a little less crazy from a cost/margin perspective to import small amounts of pottery than small amounts of food. It does take a bit longer to sell artisanal pottery, though.

We’re only gone for 9 days, departing this Saturday and returning the following Sunday. This is probably the shortest trip I’ve made to Japan in a long time, outside of weird 2–day weekend trips I made bordering other business trips to Asia when I worked for Microsoft. But my contracting gig limits how much time I can spend traveling, and even if I weren’t doing that right now, I’d be a little concerned about the insane costs of spending a couple of weeks in Japan. Of course, the cost of 2 weeks isn’t very diferent from 1, but the distraction from my business is pretty painful.

This time I’ve got some meetings planned with some companies that I think will be interesting to work with, and I look forward to opening some new doors.

Pursuing my passions


After years of working a well-paid, challenging, and ostensibly prestigious job which was often interesting, occasionally satisfying, but rarely fulfilling, I’ve decided to move on.

I have three obsessions that I’ve indulged outside of work for the last 7 years or so. One is an uncompromising passion for cooking and eating good food. Another is a love of travel. And third is a wallet-thinning habit of collecting Japanese and Korean ceramics and craftwork. Beyond that, I have a long-neglected impulse to write and create, which, most likely due to excessive comfort over these 7 years, rather than inadequate time, I have mostly failed to pursue and develop.

My goal over the next few years is to explore each of these passions with an eye for making a reasonable living doing the things I love the most.

This is a life-altering transformation. My job at Microsoft, working as a test lead in software internationalization, has allowed me to live comfortably while I regularly invested at least 20% of my income. Now, for the first time in years, I expect many months during which I’ll be slowly eating away at my reserves.

My plan for the next year is to take advantage of my safety net while taking a lot of personal risks. I've established a small business entity focused on importing foods, gifts, and other things that I am excited about.

I’ll travel, but with the objective of generating some kind of return from each trip, either in a financial sense or in the sense of personal growth. I'll be exploiting my ceramics obsession by buying ceramics and craftwork, but with the intent of using my eye to bring back items that could be introduced to the U.S. market for resale. I’ll also at least occasionally be working in restaurants as a cook and waiter and whatever else will teach me what it will take to make a successful business serving food. I expect that I’ll create some opportunities to write and to create again. Within a few years I intend to have established enough of a network to be ready to start a small café/restaurant, and on the way, I will focus on building up my import/export business.

This journal is the document of my transformation.

At least once a week, I’ll be telling part of my story. I intend to be pathologically honest, but I promise to do my best to avoid sentimentality, wistfulness, or excessive self-indulgence. I don’t promise to be authoritative, profound, or even important. But I do promise, more than anything else, to live.