Wednesday, September 28, 2005 11:49 PM
Lining up things, figuring out balance
I’m trying to juggle the various competing pressures of my work and I’ve realized my wholesale sales efforts have been inadequate of late, so I’m trying to make sure I spend a bit more time each day focusing on developing new accounts.
Most of my larger existing customers have been seeing good sales results and have been increasing their order amounts, but I need a more substantial client base to get to a level of survival. I’m getting better at what I’m doing, and a fair amount of growth in my sales brokerage end has made me more optimistic, but my available resources are still getting smaller.
I’ve been thinking about doing some side work to help increase my survival chances. But I need to do build up my business at the same time, because my goal isn’t to work for someone else; I want to make my concept work.
I’m not sure how much I’ve said about it on my blog, but one of my objectives as I started plotting my Microsoft exit strategy was to build a restaurant project. I did the math on that and decided it wasn’t going to be the right time for me when I decided I needed to move on from Microsoft, but I did think that doing some work in a restaurant work as I was building my import business would have been valuable experience to work toward that.
So I’ve long considered doing side work, I’ve been kind of torn between the idea of doing some potentially more lucrative but very intellectually draining short term software gigs, and the idea of doing some for me more interesting, but certainly not particularly well-paying, work in restaurants. I do look rather strange when I show my resume to most restaurants, though, so most don’t know what to make of me.
But actually, my first priority should be to generate new wholesale accounts, and my second priority should be to build up my internet sales levels. The jump from where I am now to where I need to be to assure basic survival isn’t that far out of reach.
I’m really happy to have been able to have built the audience I have so far. I think people are really starting to respond to my work to expose people to contemporary Asian style. But like a lot of people who start businesses, I surely underestimated what I needed to start with to get from nowhere to somewhere.